Shownotes
What's In This Bash?
1. Free Training: 4 Reasons Your Products Aren't Selling
- One crucial thing that sets you apart and increases sales
- Specific product display mistakes that create confusion and stop shoppers from buying
- What to do MORE of and LESS of to get more sales
- The big mistake you might make when talking about your business
2. Q&A about this topic with Bash attendees.
- Did your question get asked and answered? If not, come ask it in the Facebook Group.
3. Showcases
- Attendees share new collaborations, upcoming events, and even discount promo codes.< Tune in to grab these deals + get ideas for your own business!
Listen to this FREE training to learn the 4 reasons why your products aren't selling and what to do about it. Plus much more!
Resources Mentioned:
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Gift biz on unwrapped episode 376.
Speaker:And yes,
Speaker:it's a bash At Tenten gifters bakers,
Speaker:crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue and thanks for joining me here today.
Speaker:If you haven't been to a bash yet,
Speaker:hold tight.
Speaker:You're going to get the full experience in just a minute,
Speaker:but basically it starts off with a short training from yours.
Speaker:Truly today,
Speaker:the topic is why your product might not be selling.
Speaker:Then we get into the showcases with other handmade product creators,
Speaker:just like you they'll share some information about their business and
Speaker:you have the opportunity to see how others present themselves and
Speaker:also get to support others through the discounts they offer or
Speaker:collaborations they're seeking.
Speaker:The last bash resulted in some new wholesale orders and individual
Speaker:product sales too.
Speaker:And yes,
Speaker:you can be part of a bash.
Speaker:As long as you're an established handmade product business owner.
Speaker:I invite you to book your spot,
Speaker:go to gift biz on wrapped.com
Speaker:forward slash bash and find one of the bashes that fits
Speaker:your schedule as a handmade product maker,
Speaker:you make the most beautiful,
Speaker:delicious, and life enhancing products.
Speaker:I'm honestly so impressed with your talent and you always put
Speaker:a smile on my face.
Speaker:When I see your newest creations,
Speaker:I'm always watching and I'm also always listening.
Speaker:Let me back up here for a second.
Speaker:In our Facebook group,
Speaker:gift biz breeze.
Speaker:I asked you a while back what you need help with
Speaker:the most right now.
Speaker:And you totally surprised me.
Speaker:It wasn't email marketing strategy.
Speaker:It wasn't doing video or any number of topics that make
Speaker:up a solid growing business.
Speaker:Nope. What you are asking for help with is social media
Speaker:posting. What you've told me is you're putting in the time
Speaker:you're posting frequently,
Speaker:maybe even several times a day,
Speaker:and you're discouraged because you aren't seeing any of this move
Speaker:the needle for your sales.
Speaker:I hear your frustration.
Speaker:Some of you have even told me you're at the point
Speaker:of throwing in the towel on social media altogether,
Speaker:wait, please don't do that.
Speaker:Here's the thing some adjustments needed.
Speaker:That's all you see putting in more time posting the same
Speaker:way isn't going to magically bring in sales.
Speaker:You need to change the way you're posting and what you're
Speaker:posting. You don't need to put in more work.
Speaker:You need to put in the right work.
Speaker:And that's when things will change.
Speaker:So based on all of your comments,
Speaker:I decided to create your solution.
Speaker:It's called content for makers and is specifically created for handmade
Speaker:product makers like you because when you get your posting strategy
Speaker:and topics,
Speaker:right, everything else falls into place.
Speaker:Content for makers will enlighten you as to why your current
Speaker:social media activities aren't converting into sales.
Speaker:It will also show you how to put in less time
Speaker:and start seeing activity that will lead to increased sales.
Speaker:Just imagine a day when you know exactly what to post
Speaker:and get it done in five minutes or less,
Speaker:then you can interact with your potential clients,
Speaker:deepen relationships with those you already know.
Speaker:And all of this continues to build upon itself naturally.
Speaker:Yes, this really is possible.
Speaker:Content for makers includes a step-by-step strategy to formulate your unique
Speaker:plan based on your products and your business.
Speaker:Then you'll get 375 social media prompts.
Speaker:That's over a full year of ideas along with the 375
Speaker:prompts also comm 375 image suggestions.
Speaker:So you're not left hanging on the creative.
Speaker:These prompts and image suggestions can be used for all platforms
Speaker:and all types of posting to images,
Speaker:live streaming,
Speaker:reals, even email topics.
Speaker:There's more to content for makers too.
Speaker:To see all the details,
Speaker:jump over to give to biz unwrapped.com
Speaker:forward slash content for makers.
Speaker:But honestly at only $27,
Speaker:it's a no brainer.
Speaker:Plus you only have to buy it once for use year
Speaker:after year.
Speaker:Why Kurian posting as you've been doing all along expecting to
Speaker:see different results,
Speaker:sign up for content for makers now and see the transformation
Speaker:of your posting experience change right before your very eyes,
Speaker:gift biz,
Speaker:unwrapped.com forward slash content for makers ready and waiting for your
Speaker:immediate access right now.
Speaker:Okay. It's time let's get into today's bash.
Speaker:Welcome to our next gift.
Speaker:Biz bash.
Speaker:I'm here with some fabulous maker business owners that you'll be
Speaker:hearing from shortly,
Speaker:but as now is a tradition with the bash.
Speaker:I'm going to do a little bit of training first and
Speaker:today we're going to be talking about four reasons why your
Speaker:product might not be salad.
Speaker:And oh my gosh.
Speaker:How discouraging is that?
Speaker:When you spend so much time making a product researching where
Speaker:to go for a craft show,
Speaker:for example,
Speaker:or putting things up on your website or whatever it is
Speaker:and your product's not moving,
Speaker:it's crickets,
Speaker:you're not hearing or seeing any increase in your numbers.
Speaker:So frustrating.
Speaker:So I want to talk about four areas that you should
Speaker:consider. If you're seeing this happening to you,
Speaker:the first one is not having your company niched down.
Speaker:And I like explaining this by a little bit of a
Speaker:story. So let's say you're going to a craft show.
Speaker:You walk into the show and you're looking at all the
Speaker:booths and what they have to offer.
Speaker:And you come upon this one booth and on the table
Speaker:are handmade greeting cards.
Speaker:Maybe there's some really pretty B2 jewelry.
Speaker:And there are some macrame wall hangings.
Speaker:All of these are beautiful unto their own,
Speaker:right? But as the maker,
Speaker:when you talk to the maker,
Speaker:they are making all of these different things.
Speaker:So just think about that for a second.
Speaker:Just get a visual in your head of what that looks
Speaker:like. Now you go on and you go to the next
Speaker:table and at the next table,
Speaker:all that is,
Speaker:there are handmade greeting cards,
Speaker:all kinds of different sizes,
Speaker:different themes,
Speaker:similar style amongst everything.
Speaker:And you talk to that maker and her specialty is the
Speaker:cards. She can talk about the paper that she uses or
Speaker:her style or why she puts the sayings on the cards
Speaker:that she does,
Speaker:et cetera.
Speaker:And so if you compare these two types of booths,
Speaker:one against another,
Speaker:you can clearly say that the person who's making the cards,
Speaker:that is their specialty,
Speaker:what's the specialty of that other maker.
Speaker:Who's making all three of those things.
Speaker:There is no specialty,
Speaker:which really puts her more like a gift shop.
Speaker:And so if you were looking to buy cards,
Speaker:let's say,
Speaker:who would you probably buy from?
Speaker:You're going to buy from the person who is the expert,
Speaker:who this is the one single focus of their business.
Speaker:Do you probably buy from the second table?
Speaker:Okay. So this added level of specialization helps you get sales
Speaker:because people want to buy from someone who is all in
Speaker:on one thing.
Speaker:So this potentially could be a reason why you're missing out
Speaker:on sales.
Speaker:If you're making and presenting just a huge table of all
Speaker:different types of things that you make,
Speaker:that aren't in any way connected to each other.
Speaker:You're looking more like a gift shop than a crafting specialist.
Speaker:Okay. That's number one.
Speaker:Number two kind of goes along the same lines of what
Speaker:you're presenting out.
Speaker:But this has to do with how many products you're actually
Speaker:showing. And it's possible if you're not getting sales that you're
Speaker:actually presenting too many products.
Speaker:Have you heard the saying that a confused mind,
Speaker:doesn't buy.
Speaker:I've seen myself do this often where I'll go and I'll
Speaker:be looking at something.
Speaker:Maybe it's online,
Speaker:maybe it's in person.
Speaker:And there are just so many options.
Speaker:It starts to make my head hurt.
Speaker:And then instead of picking one,
Speaker:because you always feel like you have to pick the right
Speaker:one. You walk away.
Speaker:There was a study done in Menlo park,
Speaker:California by Wilson and sons.
Speaker:And they illustrated this point perfectly.
Speaker:So what they did was on one Sunday,
Speaker:they were out at a show and they had six flavors
Speaker:of their jams lined up where people could taste all six
Speaker:flavors. They watched the numbers for the timeframe that they were
Speaker:out there.
Speaker:40 people stopped.
Speaker:This is Sunday.
Speaker:Number one,
Speaker:40 people stopped.
Speaker:And of the 40 people who stopped and tasted the six
Speaker:jam options.
Speaker:30% of them bought now the next Sunday they thought,
Speaker:wow, how can we increase our numbers?
Speaker:Well, we're going to increase our numbers by increasing the options
Speaker:that people can purchase.
Speaker:Thinking either people will find flavors that they like better,
Speaker:that they'll purchase,
Speaker:which will prompt a purchase,
Speaker:or people will buy more,
Speaker:all the different flavors.
Speaker:The result of that Sunday,
Speaker:number two,
Speaker:same time.
Speaker:So all of the parameters were equal like a science test.
Speaker:They presented 24 flavors.
Speaker:More people stopped.
Speaker:60 people stopped versus the 40 from the prior Sunday,
Speaker:but catch this only 3% of people purchase.
Speaker:So 3% of people purchased when there were 24 flavors,
Speaker:30% people purchased when there were only six flavors.
Speaker:If you run the numbers out,
Speaker:that's six times greater sales with less products being presented,
Speaker:kind of interesting.
Speaker:Another example of this from another big brand Procter and gamble
Speaker:with crest toothpaste back in,
Speaker:I forget if it was the eighties or the nineties,
Speaker:they decided they were going to expand their flavors of toothpaste.
Speaker:And they actually went up to 50 different flavors of toothpaste.
Speaker:Do you know what happened?
Speaker:They had been at 50% market share with just one flavor.
Speaker:They dropped down to 20% and it was the first time
Speaker:ever. They actually dropped in their market,
Speaker:share below Colgate and here they thought they were doing such
Speaker:a great thing.
Speaker:You know,
Speaker:adding all these flavors and it ended up backfiring on them.
Speaker:So as you think about products that you're putting on your
Speaker:website, what you're doing at shows,
Speaker:just keep this in the back of your mind about how
Speaker:many options you're actually presenting.
Speaker:And are you confusing your customers,
Speaker:your potential customers by just giving too many options.
Speaker:Now, the solution to this can be that you can talk
Speaker:about other options that are available.
Speaker:Confusion can come with lots of different things.
Speaker:You have too many sizes,
Speaker:you have too many different styles or flavors or colors,
Speaker:all those different options.
Speaker:But let's say if you have sense,
Speaker:so I'm going to go with my candles.
Speaker:You know,
Speaker:I use this as an example all the time.
Speaker:Maybe you only present the top.
Speaker:I'm just go with six.
Speaker:Since we were talking about that number with the jams six
Speaker:different sense,
Speaker:and maybe there's two sizes with each of those scents.
Speaker:Yes. You may carry other sense or have the ability to
Speaker:make other specialty sense.
Speaker:If you will,
Speaker:and maybe not sizes,
Speaker:maybe we'll just stick with those sizes.
Speaker:You can always talk with people about that.
Speaker:You don't have to necessarily though be presenting it up.
Speaker:So just that point of confusion once again.
Speaker:So that's the second point.
Speaker:Now the third one.
Speaker:Oh my gosh.
Speaker:I know I'm guilty of this and I bet you guys
Speaker:might be too.
Speaker:And this is you spend more of your time making versus
Speaker:marketing. You know,
Speaker:it's so easy for us to make what we sell because
Speaker:that's how we got into it in the first place.
Speaker:We love just the whole thing of creating.
Speaker:We love it's comfortable put some music on.
Speaker:Maybe you listened to a podcast it's,
Speaker:you're in your zone and you may,
Speaker:but here's the thing you actually need to be spending more
Speaker:time marketing than making,
Speaker:because it's easy to build up inventory.
Speaker:But if no one is buying,
Speaker:then you really aren't in business.
Speaker:You're not making money.
Speaker:So marketing is super important.
Speaker:Now here's the thing about marketing that I think we also
Speaker:often forget marketing means you need to tell people who you
Speaker:are, that your exist in what you offer.
Speaker:Right? The thing is you need to tell people more than
Speaker:once and I've been guilty of this too.
Speaker:I think,
Speaker:well, gosh,
Speaker:I went in to give for this reason,
Speaker:I told everybody about such-and-such well,
Speaker:guess what?
Speaker:Not everybody is in the Facebook group at the same time,
Speaker:listening to my live show,
Speaker:right? Or not everyone sees a post or shares a post
Speaker:or gets the word.
Speaker:And even if they did many times,
Speaker:we need to see it over and over again,
Speaker:before we actually get it,
Speaker:understand it,
Speaker:buy into it and want to acquire your product.
Speaker:So you need to be telling people more than you think
Speaker:you do because not everyone is listening all the time.
Speaker:Plus think about it.
Speaker:I mean,
Speaker:how many people are multitasking all at one time?
Speaker:So in terms of marketing,
Speaker:tell them more often than you think on more channels than
Speaker:you think,
Speaker:you know,
Speaker:you might say,
Speaker:oh, well,
Speaker:I'm not going to put this on Facebook.
Speaker:Cause I already did on Instagram or somewhere else.
Speaker:But actually you should be putting things everywhere so that people
Speaker:get the message,
Speaker:more marketing,
Speaker:less making.
Speaker:And finally point number four is not conveying confidence and the
Speaker:belief in what you're making and how valuable it is for
Speaker:your customers.
Speaker:When did I do this?
Speaker:Oh, I think I just did an Instagram post about this.
Speaker:Showing the template for your elevator speech.
Speaker:I actually call it an introduction message,
Speaker:but an elevator speech.
Speaker:I'm not going to ask for hands.
Speaker:Cause I can't see everybody who's listening here.
Speaker:But how do you feel when you,
Speaker:when someone asks you the question?
Speaker:Well, tell me about your business.
Speaker:Do you like stumble a little bit over your words and
Speaker:say, oh well,
Speaker:you know,
Speaker:and you kind of take a step back versus taking a
Speaker:step forward and recognizing that this is an opportunity for you
Speaker:to talk with pride about what you're making and what you
Speaker:do. And I see this all the time.
Speaker:I also see it,
Speaker:not so much in the bashes cause you guys come prepared.
Speaker:But when we're talking,
Speaker:I don't know when people come to our booths,
Speaker:Anita, you are often in the boot,
Speaker:the trade show booths with me and we talk about business
Speaker:and what do you do?
Speaker:What do you make?
Speaker:There are many times that people step back and they're timid
Speaker:in presenting what they're doing.
Speaker:I'll say the craft shows too.
Speaker:When I start talking,
Speaker:people will not necessarily initiate unless I start the conversation.
Speaker:And I'm the customer.
Speaker:So consider if you're not making as many sales as you
Speaker:would like how you're presenting your business,
Speaker:not even when you're just quote unquote on because you're behind
Speaker:a booth or at your booth at a show.
Speaker:But when you're out at parties and people ask you what
Speaker:you do and you say,
Speaker:oh, I'm in business.
Speaker:And then you start talking really calmly or mumbling or that
Speaker:type of thing.
Speaker:No, you want to present your business with confidence and excitement
Speaker:and knowing that what your product provides the right customer does
Speaker:them. Well,
Speaker:it brings beauty into their life.
Speaker:If you provide something that's decorative that you are giving them
Speaker:a meal solution.
Speaker:If you make spices or meal kits or things like that,
Speaker:if you have pampering products and you know that they're a
Speaker:hundred percent natural and healthy and good for you,
Speaker:you are bringing out and making things for us that we
Speaker:want and make our lives better.
Speaker:And that's what you have to relay in your conversation to
Speaker:people. It's the mindset of the business owner and having that
Speaker:confidence that it's going to make people have confidence in you
Speaker:and the products that you sell.
Speaker:So in summary,
Speaker:again, the four reasons why your product may not be selling
Speaker:first off as a business owner,
Speaker:you haven't niched down to a singular or a small group
Speaker:of products.
Speaker:So you can be seen as the expert in that field.
Speaker:Number two,
Speaker:you present too many products,
Speaker:so it gets confusing for a customer.
Speaker:And then they just click off the website or walk away.
Speaker:Number three,
Speaker:you spend more time making than marketing,
Speaker:flip it,
Speaker:spend more time marketing than making.
Speaker:And finally that you're not showing up with confidence and pride
Speaker:and commitment.
Speaker:And knowing that what you offer is a value to the
Speaker:customer. You have to show that first versus I think we
Speaker:kind of look for a trigger that people are going to
Speaker:like and accept it.
Speaker:We've got to be the one that presents it.
Speaker:Okay. If you want to talk about this further,
Speaker:we can certainly do so.
Speaker:The best place to do that over is in the Facebook
Speaker:group, gift biz breeze.
Speaker:I'd love to have you come and join us there.
Speaker:If you aren't already there.
Speaker:For those of you who are here today and doing the
Speaker:bash with me.
Speaker:Any comments about this,
Speaker:any thoughts or any questions we were just talking about?
Speaker:Just let me know when you can unmute yourself and say
Speaker:something. This is Gloria here.
Speaker:I would say that I,
Speaker:I, I would say that I have been guilty of not
Speaker:marketing enough to be making more and less marketing,
Speaker:but mark come in is definitely the key.
Speaker:It has helped when I make that a number one,
Speaker:focus. You see the difference when you're recognizing it and really
Speaker:funneling your energy there.
Speaker:Yes. Yeah.
Speaker:That makes sense.
Speaker:Excellent. It's really just remembering to do it,
Speaker:putting it on your calendar and putting it in your schedule
Speaker:or whatever to make sure you do it.
Speaker:Any other comments?
Speaker:Go ahead,
Speaker:Anita. So I am a gifting company.
Speaker:Okay. So if I would be at a local event like
Speaker:that, What,
Speaker:because I do offer a variety of different products.
Speaker:What would I do?
Speaker:Like obviously customers have been is our number one product,
Speaker:but what would you suggest doing?
Speaker:If I was asked to put up the display for a
Speaker:local networking event to,
Speaker:for the services that I offer ribbon is just one of
Speaker:the things that we do.
Speaker:It happens to be the number one product that we sell,
Speaker:but that ribbon can be added to so many other different
Speaker:products to enhance other products.
Speaker:So finding that one product might be,
Speaker:or one specialty might be a difficult thing for me.
Speaker:Any suggestions?
Speaker:Absolutely. So,
Speaker:and you're in transition too right now of your business.
Speaker:Absolutely. But I look at you and your umbrella is branding,
Speaker:right? Like you are becoming a branding expert to get your
Speaker:messaging out through gifts,
Speaker:custom ribbon,
Speaker:other products that you provide,
Speaker:but your overall umbrella is helping other businesses brand themselves properly.
Speaker:And getting that branding in a visual sense,
Speaker:I'll say,
Speaker:because there's so much more to branding than that.
Speaker:But the visual branding aspect is your specialty.
Speaker:So when you're out at shows or when you're talking with
Speaker:people, the benefit is more than the product for you.
Speaker:So that's the way I would think of it.
Speaker:So then you offer different things.
Speaker:You put ribbons on different types of products for different events,
Speaker:or you provide ribbon for them to just be able to
Speaker:put it on their products.
Speaker:And then all the other things that you do too.
Speaker:I think the overlay is branding there.
Speaker:Thank you.
Speaker:You're welcome.
Speaker:I have a question Sophie here.
Speaker:So yeah,
Speaker:so I do two different products.
Speaker:One is craft kits and the other is paper earrings.
Speaker:So about the craft kits,
Speaker:I currently have two options,
Speaker:which I have at crawfish.
Speaker:I always feel like there's not enough options for them,
Speaker:but then once you said that if there's too many options
Speaker:in the needs,
Speaker:do confusion.
Speaker:I am doubting whether I should add more options are not.
Speaker:What do you think about that?
Speaker:I wouldn't because especially when you're doing things at a craft
Speaker:fair, you want them to make their choice quickly and get
Speaker:into the making.
Speaker:But maybe what you do is at each craft fair,
Speaker:you have different options,
Speaker:only two.
Speaker:And then you could also show them if you're enjoying this
Speaker:making, then there are other designs that you could do online,
Speaker:but it's specifically at the show,
Speaker:no. Or at,
Speaker:at your tables,
Speaker:I would just do a couple.
Speaker:Okay. Anita,
Speaker:I'd like to add to that Sophie.
Speaker:See for me,
Speaker:and I know what you do,
Speaker:but for me,
Speaker:I look at your earrings and your classes are only two
Speaker:major products that you're offering ended event.
Speaker:When you look at yearnings,
Speaker:even if you have multiple numbers or different styles of your
Speaker:ex, they're all still earrings,
Speaker:same thing with the class kits,
Speaker:they're all still crafted kits.
Speaker:It's still one product,
Speaker:just different variety.
Speaker:I just want to tell you that one expert,
Speaker:Sophie. Exactly,
Speaker:exactly. And quilling is your one specialty.
Speaker:I don't look at it as having too many different options
Speaker:in that respect.
Speaker:That was going to be my other question.
Speaker:Within hearings.
Speaker:I have different designs and colors and that's that confused people.
Speaker:If there are too many designs with too many colors,
Speaker:I think it depends how much you put up.
Speaker:I've seen the look of your displays and I think they're
Speaker:perfect. I think it's fine.
Speaker:There's a balance between too much and too little.
Speaker:Right? And so,
Speaker:as long as you are seeing that people are buying and
Speaker:I know they do.
Speaker:And you're also good at marketing off of that because you
Speaker:make people put them on and you take pictures and then
Speaker:you put it over to Instagram.
Speaker:So I think you're fine.
Speaker:But if you ever got to the point where you were
Speaker:seeing that results,
Speaker:weren't working,
Speaker:not that it was the wrong audience,
Speaker:like I know you had an experience recently where you went
Speaker:to a show and it was the wrong group of people,
Speaker:but where you're feeling like the audiences,
Speaker:right? If you keep adding to what you're showing there,
Speaker:that might be an issue.
Speaker:But I think right now you're doing well at the shows
Speaker:with both people,
Speaker:learning how to Quill buying the kits and buying your earrings
Speaker:too. So you are the quilling expert and we're going to
Speaker:get to your showcase in a minute.
Speaker:So I don't want to Rob you of your thunder here,
Speaker:but you're known as the quilling expert and you offer it
Speaker:in two ways.
Speaker:People like jewelry,
Speaker:that's done through quilling and they can buy it already done.
Speaker:Or they like the act of making.
Speaker:And those are two different people.
Speaker:Not always cause I liked both.
Speaker:But do you see what I'm saying?
Speaker:Yeah. All right.
Speaker:So with that,
Speaker:why don't we go ahead and get into the showcases and
Speaker:I promised you Sophie,
Speaker:I wouldn't make you start because this is the first time
Speaker:you've done a bash.
Speaker:So Anita you've started before.
Speaker:So Gloria,
Speaker:I'm going to let you unmute yourself and go ahead.
Speaker:And again,
Speaker:what I'd like you to do is tell us who you
Speaker:are and what your company is.
Speaker:And then the products that you make.
Speaker:If it's not automatically a parent,
Speaker:something that's coming up and I forgot to say this in
Speaker:the pre chat,
Speaker:but this is actually going to go live on June 25th.
Speaker:So we're recording this early.
Speaker:So anyone who's thinking they might want to come and be
Speaker:able to showcase their business.
Speaker:Also, we record these several weeks before they actually go live.
Speaker:So June 25th is when this is going live and you
Speaker:guys are all listening to it right now.
Speaker:So think about that in terms of what you have going
Speaker:with the business at that point,
Speaker:Gloria, and then where people could come and learn more about
Speaker:you. So take it away.
Speaker:After that long explanation,
Speaker:Gloria with canes get past this and we're located in the
Speaker:Myrtle beach area.
Speaker:We help our clients to get things by staying top of
Speaker:mind with their clients on they get the aspects I can
Speaker:be reset,
Speaker:can skip fast and start calm.
Speaker:And we own all social media aspects.
Speaker:What we have coming up as far as June,
Speaker:we're starting to get ready for holiday season.
Speaker:So come and check out our website and get ready for
Speaker:those holiday gifts for your clients.
Speaker:Beautiful. So Gloria,
Speaker:are you more business to business?
Speaker:So you're helping small,
Speaker:medium, maybe even large businesses in their relationships with their customers.
Speaker:Yes, that's what we,
Speaker:we do individual gifts all of the time,
Speaker:but we specializes in group gifting.
Speaker:Got it.
Speaker:Wonderful. Thank you,
Speaker:Gloria. Anita,
Speaker:why don't you go ahead and go,
Speaker:Hey everybody.
Speaker:My name's Danita Hassman.
Speaker:I'm from the Hershey gifting company located just outside of Hershey,
Speaker:Pennsylvania, and we provide unique gifting and promotional experiences to remember
Speaker:special people,
Speaker:life moments,
Speaker:and special events in a unique and personal way.
Speaker:Our number one product that we offer is custom printed to
Speaker:ribbon where our customers can personalize a message that's printed on
Speaker:ribbon, or even put their own logo or special event on
Speaker:the ribbon for marketing purposes or for their gifting needs as
Speaker:well. We are looking to collaborate with some other people,
Speaker:especially some small businesses that want to we're really developing our
Speaker:ribbon on demand service that will help small businesses or individuals
Speaker:like promote a special event and hopefully get them to be
Speaker:seen in a more creative and fun way.
Speaker:You can find us@thehersheygiftingcompany.com
Speaker:or of course on all social medias at the Hershey gifting
Speaker:co. Perfect.
Speaker:Perfect. And I do have something else.
Speaker:We're not at any live events right now,
Speaker:but we are offering a discount coupon with bash 15,
Speaker:B a S H 15,
Speaker:for anybody that wants 15% off their first order off their
Speaker:first order.
Speaker:Okay, wonderful.
Speaker:So it's limited to the first order,
Speaker:always trying to make sure that if we're offering any types
Speaker:of discounts or codes and I'm telling mostly listeners,
Speaker:also people who want to join the bash later,
Speaker:you always want to put some type of a time frame
Speaker:bracket and timeframe on these things.
Speaker:Even if you're doing a promotion,
Speaker:not the bash,
Speaker:something else,
Speaker:you always want a deadline.
Speaker:This is what I learned way back in my corporate years,
Speaker:because if you don't even the people who do like gift
Speaker:cards, when you buy gift cards,
Speaker:those are liabilities out there forever for you.
Speaker:So you always want to bracket it with an end date.
Speaker:I just had to,
Speaker:I felt like I had to randomly jump in there and
Speaker:talk about that,
Speaker:Anita. Sorry.
Speaker:And I have it set up that they can only use
Speaker:it one time on the backend.
Speaker:There you go.
Speaker:Fabulous. So if anybody has any questions with how to do
Speaker:that, let me know.
Speaker:I'll be happy to show that.
Speaker:Perfect. Okay.
Speaker:Sophie, tell us all about you.
Speaker:I am Sophie luxury and my business is Ms.
Speaker:Paper across and as a was already told before I am
Speaker:the paper pulling expert.
Speaker:And for those of you who don't know what it really
Speaker:is, it's a craft where you use 10 strips of paper,
Speaker:you roll them up and then shape them into different shapes.
Speaker:And what you can do with that,
Speaker:it has like endless possibilities.
Speaker:And the one thing which I do,
Speaker:and I love is your earrings.
Speaker:So all the earrings I wear is just paper quilling,
Speaker:yearnings, which I make.
Speaker:And I've been doing this as a hobby for almost seven
Speaker:years before I changed this into a business because I saw
Speaker:that not a lot of people are aware of what paper
Speaker:cooling is.
Speaker:And I felt like it wasn't the same.
Speaker:There was like a void.
Speaker:And I thought,
Speaker:I need to make it into a business.
Speaker:So more people can see the possibilities and for the crafty
Speaker:people, they could experience it and they could do it with
Speaker:their own hands.
Speaker:So I do it in two ways.
Speaker:And one is the hearings and you,
Speaker:for those who are there on video,
Speaker:you can see the new ones with temp testing and for
Speaker:all the coffee,
Speaker:people who want to learn paper cooling.
Speaker:I have the craft kits and workshops,
Speaker:which I do locally and across the deal.
Speaker:So these are the two ways I offer my products and
Speaker:share vapor cooling with everyone.
Speaker:And I do have a code it's gift this stash for
Speaker:a 10% off.
Speaker:And it's valid till the end of July.
Speaker:And you can find anything about me on my website,
Speaker:on Ms.
Speaker:Vapor, craft.com.
Speaker:Perfect. And oh my gosh,
Speaker:Sophie, I continue to be impressed with you and all the
Speaker:creative designs that you're coming up with.
Speaker:All the cool quilling,
Speaker:the way all the little parts come together.
Speaker:And oh my gosh,
Speaker:they're so beautiful.
Speaker:So impressive.
Speaker:So anyone who wants to see also,
Speaker:I'm just adding in,
Speaker:jump over to Sophie's Instagram account and see what she's doing
Speaker:over there.
Speaker:It is talk about marketing your business and promoting.
Speaker:It's just so entertaining.
Speaker:Interesting. You get to see everything that you make.
Speaker:It's fabulous.
Speaker:So what's your Instagram handle?
Speaker:The analysts,
Speaker:miss underscore paper underscore craft.
Speaker:Perfect. Wonderful.
Speaker:So you guys all have to go over and check out
Speaker:what Sophie's doing.
Speaker:It's fabulous.
Speaker:Like your reels,
Speaker:your grid,
Speaker:everything. Everything is perfect.
Speaker:All right.
Speaker:Wonderful. Well,
Speaker:thank you for joining in today.
Speaker:We were expecting a couple of other people actually double the
Speaker:amount of people more than double actually,
Speaker:but I'm thinking Saturdays may not be the best day,
Speaker:but we'll see,
Speaker:as we move forward,
Speaker:remember if you want to sign up for a bash,
Speaker:this isn't a replace situation.
Speaker:You come on,
Speaker:you're able to be part of the bash.
Speaker:And it goes up as you're all listening as a podcast
Speaker:episode in the future.
Speaker:So that's how these bashes work.
Speaker:I've had a couple of people afterwards be like,
Speaker:well, where's the replay.
Speaker:I missed it.
Speaker:But where's the replay.
Speaker:It's not,
Speaker:if you want to be on the bass,
Speaker:you have to show up to our zoom party live,
Speaker:or you don't get to chance to showcase your business.
Speaker:Okay. So if you're interested in showing up at one of
Speaker:these future bashes the link to go and grab your spot
Speaker:is gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:And I've just now put up a bash for July and
Speaker:a bash for August.
Speaker:There are about three weeks apart from each other.
Speaker:The August one in particular would be really good for anyone
Speaker:who wants to promote back to school.
Speaker:I've specifically put it there because we'll record on a certain
Speaker:day. The podcast will go out about two to three weeks
Speaker:later, and it's perfect timing for promoting back to school.
Speaker:So something to think about again,
Speaker:and the link again is gift is on rapt.com
Speaker:forward slash bash.
Speaker:Those of you who are on here,
Speaker:stay with me for a second afterwards,
Speaker:after we stop recording.
Speaker:And for those of you who are listening to the podcast,
Speaker:I'd love to see you in one of our up and
Speaker:coming bashes,
Speaker:take care,
Speaker:have a great week,
Speaker:continue on making,
Speaker:and I will see you all soon.
Speaker:Bye for now,
Speaker:Before you move on to your next activity today,
Speaker:make sure to get your name on the list for at
Speaker:least one gift biz bash.
Speaker:You can see the dates and times for upcoming sessions and
Speaker:get signed up over at gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:And if you're enjoying the podcast and would like to show
Speaker:support a rating and review would be wonderful.
Speaker:It helps spread the word about the show too.
Speaker:So it's a great way to pay it forward.
Speaker:There's also another way to get something tangible in exchange for
Speaker:your support.
Speaker:Visit my merch shop for a wide variety of inspirational items
Speaker:like mugs,
Speaker:journals, water bottles,
Speaker:and more featuring logos images and quotes to inspire you throughout
Speaker:your day makes a great gift to,
Speaker:and we've just added some new products for the season,
Speaker:which is my favorite design right now.
Speaker:It's a toss up with that gorgeous lemonade image and a
Speaker:quote about refreshing and the beautiful butterfly design.
Speaker:What's yours turn around as quick and the quality is top
Speaker:notch, nothing but the best for you.
Speaker:Take a look@alltheoptionsatgiftbizonwrapped.com
Speaker:forward slash shop.
Speaker:All proceeds from these purchases helps me offset the costs of
Speaker:producing this podcast and now be safe and well.
Speaker:And I'll see you again.
Speaker:Next time on the gift biz unwrapped podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reactions from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
