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Product Marketing - Product Marketing Alliance EPISODE 16, 7th May 2020
Product Marketing Insider | Jessica Wright, MINDBODY
00:00:00 00:28:58

Product Marketing Insider | Jessica Wright, MINDBODY

We caught up with MINDBODY's Head of Product Marketing, Jessica Wright, about the evolution of the company's PMM function, how the PMM and PM teams are structured and work together, product roadmap planning, and a ton more.

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"My preference is being in the product org and just because it enables the function to be more strategic and working hand in hand with products in what we're building and for who and when. As opposed to I think whenever it's under marketing it can become a little bit more of a tactical role."