If you know me at all, you know that I use profanity with intent, never just for shits and giggles. My guest on Episode 25 of the YES, BRAND podcast is Dr. Amanda Barrientez - aka "The Money Healer" - founder of the brand called NFA - No Fucking Around - Money, and creator of the NFA Money Mama Mastermind. She’s an international bestselling author and speaker, the host of The Woman Entrepreneur Podcast and the NFA Money YouTube Channel. She's been featured on over 150 podcasts, sharing tips on how to uplevel your money mindset to manifest easier money in your business. After going from food stamps to building a 6-figure business fast,

Dr. Amanda’s been on a quest to teach entrepreneurs how to

transform their relationship to money and scale from their Zone of ManifestationTM.

Chapter Markers:

00:00 - Meet Dr. Amanda

02:00 - Have You Ever Struggled with Money? I Can Help...

05:00 - Recognize, Reframe, and Repeat to Reprogram

07:42 - Let's Do an Experiment with Hersh

16:39 - Building Brands

17:27 - I Am a Money Magnet

Website/Podcast links: www.NFAMoney.com | www.TheWomanEntrepreneurPodcast.com

Check out her proven 3-step formula to begin reprogramming your money mindset now:

www.NFAMoneyFormula.com

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

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on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

Amanda Barrientez - Final Transcript

[00:00:14] Amanda Barrientez: It's, you know, loving your family is more important. So you get the flip, reverse belief of that is, oh my God, I'm a bad person if I want more money. Yeah. And

[00:00:33] Hersh Rephun: Yeah, that's what I think. I think whatever happened to me was my own. Interpretation.

[00:00:51] Amanda Barrientez: So they're teaching moral lessons to justify where they're at.

[00:01:22] Hersh Rephun: Yes. We'll help you fix the world. Yes. For your bottom line. Alright. Your bottom line.

[00:01:28] Hersh Rephun: it. I get it. Welcome to the Yes

[00:01:34] Hersh Rephun: Yes. I'm doing my podcaster voice and because I'm sitting at a podcast desk with a podcast Mike in my nose, I feel like I have to give it my all. But I am here today with Dr.

[00:02:13] Hersh Rephun: I got to spend a little time with her this week, and I think we're gonna have a lot of fun talking about her brand and what she brings to the hearts and minds, uh, of entrepreneurs and particularly female entrepreneurs. So welcome Dr. Amanda to the show.

[00:02:31] Amanda Barrientez: We're gonna have a great conversation.

[00:02:52] Hersh Rephun: Oh, that

[00:03:21] Amanda Barrientez: And it doesn't matter what level of income you're at, you have unconscious money blocks that are keeping you stuck and not feeling great. And so that's what I'm a genius at helping you with. Okay.

[00:03:36] Hersh Rephun: I would go back down to the first floor because it's, if it, the whole fear money mindset dynamic is something I, you know, my listeners know I talk about it a lot. I explore it a lot. I've had personal experience in opening my mind up and not without effort, you know, so let's. Before we talk about, you know, you as a brand and [00:04:00] n f a money as a brand, explain the methodology a little bit.

[00:04:11] Amanda Barrientez: For me, my entrepreneurial journey started with a lot of relationship and money struggles. So I left my 15 year marriage having an affair, and my next relationship wasn't working. And so I was on the basement floor crying one night and I was scanning my life course and I was like, what is the problem here?

[00:04:47] Amanda Barrientez: I'm willing to do whatever it takes to have a great relationship and make more money. And it led me to podcasts because I was really busy. You know, I had three kids. I was in grad school, I was, you know, already had an extra job. I was on food stamps. And I was [00:05:00] working hard and so I didn't have a lot of time.

[00:05:19] Amanda Barrientez: And so I decided I'm gonna take the leap. And build a business and see what happens. And so I did that when I graduated and it went six figures in the first year and I was like, oh my God, this is amazing. And what I realized is that everybody struggles with mindset stuff. And so I really started working on my mindset and other people's mindsets.

[00:05:54] Amanda Barrientez: And so the hard part is that

[00:06:02] Amanda Barrientez: repeat to reprogram is, yeah, yeah. Yep. Recognize, reframe, repeat to reprogram. Okay. And the crazy thing that I started to learn is that my whole business is aligned by Carl Young's quote, and he says, until you make the unconscious conscious, it will direct your life and you will call it fate.

[00:06:36] Amanda Barrientez: And I looked at these things and I was like, oh, we are just programmed. We've gotta unlearn our programming and then we can succeed in life. And so I use simple strategies to help people start to be able to feel like they have power and control in their lives. And that always leads to money, magnetism.

[00:07:15] Hersh Rephun: We can't say This happened to me, that happened to me. You know, I hated this person, or this person was cruel. Or this per I, you know, I mean, if you're willing, I would like to do an experiment a little bit. Yeah. And have let's, and you try to ascertain something about, whoa, you know, it's funny cuz I played on yesterday, I like to play games with the guests, but at the same time I feel like I would like to turn it over to you and let you kind of.

[00:07:42] Amanda Barrientez: Totally. Let's do it. Okay. Here, here's a fun one. So the recognized part is where people struggle the most. And it's just like you're saying, we don't really get that we've been programmed. Because what happens is it's, we're designed to be programmed, right?

[00:08:12] Amanda Barrientez: And, and then building a whole operating system around that. And so in order to start to change it, you've gotta recognize what was I programmed with? And it's similar than you would think. It's just asking yourself a lot of questions. And most people don't do that about money. They just go like, money's the way it is.

[00:08:31] Hersh Rephun: money. I'm working as hard as I can. Exactly. I'm not lazy. Yeah. I'm working. I'm not stupid. Yeah. You know, why are other people having it Exactly. So easy. Yes. Why does it come so easily? Or why do they know what I don't know.

[00:08:46] Amanda Barrientez: Yeah. So let, let's play with this for you recognizing. So, you know, one thing I like to ask people is if you could say your family's money mantra growing up, that obviously wasn't directly spoken to you, what would you say in one sentence is your family's money [00:09:00] mantra?

[00:09:09] Amanda Barrientez: Ah, okay. So did that cause, what do you think that caused you to create in your adult life?

[00:09:41] Hersh Rephun: Mm-hmm. To me. But the other side was that even though I thought I wanted money, that was, that's the thing. I didn't, I don't think I grew up not caring about money. I cared very much. Yeah. I wanted us to have a, you know, a nicer car than we had. And when my parents did get a somewhat nicer car, it was all excited.

[00:10:15] Amanda Barrientez: Yeah. Do you, and this will be a vulnerable question, but do you feel like you have the money you want in your current life?

[00:10:49] Amanda Barrientez: And also I'm putting other people before money. I'm putting money before other people. Right, right. So you have this sub I'm giving up. Exactly. I'm selling. Selling out soul, you're selling out

[00:11:10] Hersh Rephun: Is because that puts that guilt front and center, whereas, If someone says, oh, I'd like to give you this. I'd like to pay you this, to do that, and I feel that it should be more, I can maybe say something or if someone else tells them what the, what it costs and yeah, they agree and I don't have to be involved in it.

[00:11:27] Amanda Barrientez: have the subconscious belief somehow that money's bad. So the one of the I, I work with three money blocks with people, and it always whittles down to these three, money is bad, money is scarce, or money causes stress. And the money is bad when it gets programmed like that, when families say like, you know, money doesn't matter it, right?

[00:11:53] Hersh Rephun: Yeah. And it's an either or proposition. Exactly. Yeah. And you know, and it's subconscious in the sense that I don't [00:12:00] think they hated money.

[00:12:08] Amanda Barrientez: Well, and it could be, and that's the interesting thing, is that our parents and the people in our adult life when we're being programmed, when we're ages zero to seven, they're just teaching what they were taught.

[00:12:35] Amanda Barrientez: Do you, oh, do I

[00:12:39] Amanda Barrientez: like, who do you, when you don't have to negotiate, like you figure out subconscious ways to get that to happen because that feels better to you.

[00:12:51] Hersh Rephun: Yeah. Yeah. I, I don't want to manipulate it. So what I'm learning to do is just sit, because I honestly feel I've made, made progress. I haven't yet [00:13:00] achieved what I wanna achieve. Yeah. And I feel like I kind of have this late bloomer. Boost to my business that I have just been inspired to pursue that I didn't even think during the pandemic that I was gonna care.

[00:13:30] Hersh Rephun: But I think what I'm trying to do now is, Figure out the value way in advance. Yeah. Yeah. And don't go into those things as negotiations. Go into those things as, yeah, as you know the benefit of, you know, the benefit of what you're doing. And it's okay. To say that you are worthy of selling your product.

[00:13:50] Amanda Barrientez: Yes. I wanna point something out to you that you said that's so powerful. You said, I asked you the question, you said, no, I don't. I'm not manipulative in these situations. So somewhere in your mind you think it's manipulative to, I thought [00:14:00] it was right, right. Yeah. Yeah. So just pay attention to that. So those are the kind of things.

[00:14:22] Amanda Barrientez: It's gonna push that away.

[00:14:40] Amanda Barrientez: It's confusing. Why is that? You're like, of course that seems true.

[00:15:06] Hersh Rephun: Yeah. I just think I didn't. Welcome the money that was probably ready to fall to me. Right, right. Well, and so,

[00:15:25] Amanda Barrientez: Or I make a lot of money and I neglect my family. It could, what's possible, if you saw it, I could have

[00:15:46] Hersh Rephun: Yeah. And then seeing how valuable it was to you and how you wish some, you know, you could share that and do that for someone. And how connected it is to money and all of that. And you know, my purpose on the show is to bring [00:16:00] people in and talk about your brand and say, okay, well how is your strategy working?

[00:16:25] Hersh Rephun: Yeah. And that's what I kind of was failing to do with myself. Yeah. My own. Yeah. Oh, you're good being Amanda. Thank you. Okay. Well let, let, since we mentioned strategy. Okay. So how old is the

[00:16:43] Hersh Rephun: business. Yeah. Obviously a couple of crazy years in between.

[00:17:06] Hersh Rephun: Yeah, yeah. Right. Yeah.

[00:17:24] Amanda Barrientez: You know? I completely saved my life. Yeah.

[00:17:45] Hersh Rephun: The top 30 moneymaking and Afro mantras. I like that for mantras. She, by the way, Amanda's also really, really good with copy and with phraseology and stuff, so. There's no showing off on this podcast with my, [00:18:00] I know. A good deal when I see it, so I'm, I'm gonna take your deal. I will

[00:18:08] Amanda Barrientez: I love what you do because to me, branding is everything. Yeah. Like if you, I think the, one of the biggest lessons I've learned in the last four years of business is building a brand is. A huge gift and it allows for scalability. Yeah. Because people like, now I can sit down with you and it's like, I, it's taken me years to get good at copy.

[00:18:45] Amanda Barrientez: You know? And I would've never been able to do that if I hadn't started immediately being consistent and learning everything I could about copy and branding. Yeah, yeah.

[00:19:03] Hersh Rephun: You know, you're essentially writing stuff for them. And I, it occurred to me recently that I should in many ways present this as a done with you Yeah. Service because there's no, with the, the client, I'm not writing a thing, I'm not. Doing a, I'm not even giving them a, a form to fill out and then turning it into Yeah.

[00:19:43] Hersh Rephun: I'm just helping to convey Yeah. Yeah.

[00:19:49] Hersh Rephun: hearing their, it's

[00:19:55] Hersh Rephun: Yeah. Well, thank you. I'm supposed to tell you that you have a gift now I'm supposed to tell you, but I mean, I'm supposed to [00:20:00] acknowledge your gift, which I did.

[00:20:33] Hersh Rephun: And avail themselves at what you do. Yeah. I have,

[00:20:47] Amanda Barrientez: And my book, I'm a Money Magnet. This targets many and women and it has a hundred journaling questions to help you bring to your conscious awareness, your money beliefs. And so really awesome book. If you're [00:21:00] looking to break through your unconscious money blocks, where is it available? Uh, it's available on Amazon's, and if you just go to I'm a money magnet book.com, you'll see a whole bunch of cool resources that I have there as well.

[00:21:29] Amanda Barrientez: All right.