Episode 365 Idea pins.
Speaker:They are the pin format that is taking over Pinterest Attention.
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Speaker:I'm bringing back our Pinterest expert Kelly waggy.
Speaker:You may recognize her from a recent show.
Speaker:Back in January during that talk,
Speaker:we realized that there was so much to cover.
Speaker:We needed to break it into two shows.
Speaker:We're going to get into what I'm going to call specialty
Speaker:areas of Pinterest,
Speaker:specifically, interest targeting idea,
Speaker:pins and promoted pins,
Speaker:true to form.
Speaker:Kelly has ninja tips coming your way to Today is my
Speaker:pleasure to welcome back Kelly waggy of the Halcyon hive.
Speaker:Kelly is a Pinterest marketing specialist and the owner of the
Speaker:house Yon hive,
Speaker:which is a marketing agency that helps female led creative businesses,
Speaker:leverage Pinterest as a powerful marketing platform.
Speaker:She helps her clients grow their business by getting new subscribers,
Speaker:sales and leads through an optimized Pinterest funnel.
Speaker:Consider this your part to an extension of sorts from episode
Speaker:number 3 54,
Speaker:that aired just back in January of this year.
Speaker:In this prior podcast,
Speaker:Kelly gave us a current look at the Pinterest platform and
Speaker:the role that it can play for your business.
Speaker:Very different.
Speaker:I have to add than other social media platforms out there.
Speaker:So I really do encourage you to go back and listen
Speaker:to that if you haven't already.
Speaker:But as we were talking at that time,
Speaker:it became clear that there were other enhanced opportunities offered by
Speaker:Pinterest that needed more time to do them justice.
Speaker:So that's what we're doing here today.
Speaker:A Pinterest 2.0,
Speaker:if you will,
Speaker:Kelly, welcome back to the gift biz unwrapped podcast.
Speaker:Hi Sue.
Speaker:I'm so glad to be back.
Speaker:I know just a few months,
Speaker:but we couldn't wait too long.
Speaker:Exactly. It was like,
Speaker:we just chatted.
Speaker:I know.
Speaker:Well, I wanted to put a little bit of space between
Speaker:it because if you know how social keeps changing Absolutely.
Speaker:This way we could capture anything else that was new in
Speaker:the meantime.
Speaker:Yes, definitely.
Speaker:We talked about covering three main points.
Speaker:So I think that's what we'll do for everyone who's listening.
Speaker:Yes. We normally do a motivational candle,
Speaker:but we did that so recently that I think we're just
Speaker:going to pass that and go and dive in.
Speaker:But Kelly,
Speaker:is there anything that,
Speaker:for someone who might just be catching this episode first before
Speaker:the other one at again,
Speaker:episode 3 54,
Speaker:why don't you give like a real quick outline version of
Speaker:your experience just to ground the conversation?
Speaker:Sure. So I previously to being a Pinterest marketer,
Speaker:I had a career in retail management and I got to
Speaker:that point in my life where I needed to change.
Speaker:I wanted to spend more time with my family,
Speaker:have more flexibility,
Speaker:not have to work weekends and holidays,
Speaker:but I want to.
Speaker:And so I made the bold decision to hang up my
Speaker:career and start something from scratch.
Speaker:It was definitely the scariest decision,
Speaker:but the best decision that I've made,
Speaker:especially doing that before the whole pandemic.
Speaker:So I had a lot of flexibility and was able to
Speaker:work from home.
Speaker:And I really started out not in Pinterest,
Speaker:but I wanted to do just kind of like VA work
Speaker:or my sister has her business and I was helping her
Speaker:out and wanting to do social media management.
Speaker:And it,
Speaker:over time I dug really into Pinterest as part of it.
Speaker:And I just learned that there was so much information within
Speaker:Pinterest and there so little information out there at the time.
Speaker:And this was back in 2018 that I decided to just
Speaker:focus in on just Pinterest and just run with it from
Speaker:there. And like you said,
Speaker:social media is constantly changing.
Speaker:So it's keeping me on my toes and I've been able
Speaker:to build my business successfully.
Speaker:And a lot of my clients are through word of mouth
Speaker:and I'm creating digital products.
Speaker:And this year I'm planning on launching a course or two
Speaker:on how to do your own Pinterest marketing.
Speaker:So big things are coming,
Speaker:but I'm really excited and where I'm at,
Speaker:You know,
Speaker:I'm feeling like Pinterest is such a breath of fresh air.
Speaker:We were just talking before we hit record,
Speaker:we were talking about the spring.
Speaker:Ah, Yes,
Speaker:We are both going out to walk after this podcast is
Speaker:recorded. Everybody.
Speaker:We just figured that,
Speaker:that we had the same goal for afterwards,
Speaker:but I just feel like there's so much pressure on the
Speaker:other platforms and we've already laid the groundwork or ascertained that
Speaker:Pinterest is more now a search engine versus a social media
Speaker:platform and all of the details on how to set up
Speaker:your account,
Speaker:how to pin posts,
Speaker:where things go,
Speaker:please reference back to that other episode.
Speaker:Cause we're not going to do that here,
Speaker:but I'm feeling,
Speaker:and you tell me if this is a good observation or
Speaker:not Cali,
Speaker:but I'm feeling like Pinterest is taking much more into account
Speaker:the experience of the user.
Speaker:Like they're not just looking at the social media platforms and
Speaker:saying, oh,
Speaker:my competitive platform is doing this.
Speaker:So I'm going to add that feature in there,
Speaker:looking at the experience of the user and then providing us
Speaker:the tools that we need to accomplish our goals.
Speaker:Exactly. Yeah.
Speaker:They do look at the social media as far as what
Speaker:are keeping people on their platforms.
Speaker:And of course,
Speaker:short form video is a huge thing right now.
Speaker:So Pinterest has incorporated some of those features into theirs,
Speaker:but the big thing that sets Pinterest apart from other social
Speaker:media platforms is it's a search and discovery tool.
Speaker:It's where people go at the very beginning stages of their
Speaker:process, whether it's planning something or trying to get inspired for
Speaker:a party or outfit or meals or anything like that,
Speaker:they start at the beginning and Pinterest has evolved to be
Speaker:able to provide a full funnel solution.
Speaker:So you've noticed probably now that there's more and more shopping
Speaker:opportunities on Pinterest,
Speaker:more businesses uploading their catalog.
Speaker:So people can go from this search and discovery and inspiration
Speaker:phase all the way to the final checkout.
Speaker:And this may span over a couple of months time,
Speaker:depending on how long people's purchase funnel is,
Speaker:but Pinterest has all of it.
Speaker:Now it's right from the beginning to the end.
Speaker:And that really sets them apart.
Speaker:Yeah. It really makes for an experience different than the other.
Speaker:My son is getting married next month and they've been doing
Speaker:Pinterest boards,
Speaker:of course,
Speaker:the wedding party and the attire and decorations and all of
Speaker:that. And it's been over the course of time.
Speaker:Right? So then you see the boards.
Speaker:And then so as you're saying,
Speaker:it's discovery and thinking and capturing ideas,
Speaker:and some of them may be you take off your board
Speaker:and then add new ones,
Speaker:you know,
Speaker:whatever. And then you get to your final point and then
Speaker:you know where to go to purchase.
Speaker:If it's something that you're going to purchase versus doing yourself
Speaker:or whatever.
Speaker:Yes. So it's like a full end to end experience.
Speaker:I'm thinking.
Speaker:And to your point there,
Speaker:it's also dynamic.
Speaker:Pinterest looks at the content that you're saving and interacting with.
Speaker:And we'll adapt to that at,
Speaker:this is where that algorithm piece comes in.
Speaker:And if you're in the beginning,
Speaker:phases of planning your wedding and like the wedding shower and
Speaker:things like that,
Speaker:you'll start seeing more content shown to you for that for
Speaker:inspiration all the way through,
Speaker:you know,
Speaker:if you're starting to pin honeymoon and post wedding stuff,
Speaker:new home or whatever,
Speaker:it might be your boards and your content that you're interacting
Speaker:with evolves and Pinterest evolves with you.
Speaker:So you're constantly seeing what you're interested in Love.
Speaker:It absolutely love it.
Speaker:So I'm glad what I'm seeing and understanding is what you
Speaker:would also say is happening there.
Speaker:So I feel like I'm on track.
Speaker:You are,
Speaker:I'm still learning Pinterest myself too.
Speaker:All right.
Speaker:Well, let's dive into these three topics.
Speaker:The things we're going to be talking about today are idea
Speaker:pins, interest targeting,
Speaker:and promoted pins.
Speaker:Do we just take them in order or is there a
Speaker:better one to start with?
Speaker:Actually, maybe let's start with interest targeting cause that's kind of
Speaker:ties in with all of it.
Speaker:So let's start there.
Speaker:So interest targeting might actually be something kind of new to
Speaker:a lot of users.
Speaker:We're familiar with keyword targeting SEO,
Speaker:things like that.
Speaker:So the interest is very similar.
Speaker:It's the way Pinterest,
Speaker:as they are looking at the content that we're engaging with,
Speaker:they are tagging our account,
Speaker:our boards pins,
Speaker:all of that.
Speaker:They're tagging it with interests and you can find those interests.
Speaker:If you were to go and set up an ad,
Speaker:you could do interest targeting through the ad there.
Speaker:But if you look at those different interests,
Speaker:like home decor,
Speaker:modern farmhouse might be one home decor would be like a
Speaker:level one interest.
Speaker:Then modern farmhouse might be like a lower taxonomy on that,
Speaker:but there's going to be thousands and thousands of interests across
Speaker:Pinterest. And they're developing them based on people's behaviors and the
Speaker:names of boards that they're creating and the pins and all
Speaker:of that stuff.
Speaker:There's so many things that they look at.
Speaker:And so when I say interest targeting,
Speaker:you want to use that when you're optimizing your account.
Speaker:And I think we talked about optimizing your account on the
Speaker:previous episode,
Speaker:but we talked about using those keywords that people would be
Speaker:searching well.
Speaker:You want to kind of think of it a little bit
Speaker:bigger now and look at the interests that people would be
Speaker:searching. And there's actually a pretty cool little trick that you
Speaker:can, if you have a Pinterest account already that you can
Speaker:kind of audit and see if your pins are being tagged
Speaker:with the right interests in one way to do that is
Speaker:to click on one of your pins and then bright below
Speaker:the pin.
Speaker:You'll see related pins that show up.
Speaker:If those related pins are the same themes and ideas,
Speaker:colors, the visual piece or the content piece,
Speaker:if they're the same,
Speaker:then Pinterest has index your pin correctly.
Speaker:They know what it's about.
Speaker:If you go down there and this has happened to me
Speaker:before where I'll look under a pin and it'll be completely
Speaker:random things,
Speaker:don't look at the promoted pins.
Speaker:Cause sometimes those get popped in there and they're a little
Speaker:really fit in,
Speaker:but all of the organic ones,
Speaker:if they're not matching up with the content that you're sharing,
Speaker:then it's telling you that Pinterest doesn't really know where to
Speaker:put your pin or who to show it to,
Speaker:and that pin's not going to perform as well.
Speaker:So what you want to do is to optimize and to
Speaker:improve. This is to create,
Speaker:it starts really with the boards.
Speaker:That's going to be kind of your foundation with this.
Speaker:You want to create boards using the interest words.
Speaker:So before what I was saying in the previous episode was
Speaker:creating boards,
Speaker:using keywords like social media marketing would be a keyword.
Speaker:Pinterest marketing might be one but interest.
Speaker:It's kind of tricky because they don't have a list that
Speaker:you could just go to.
Speaker:And here's all the interests that you can pick from.
Speaker:So the ways I do it as if you're on your
Speaker:business account,
Speaker:you go into analytics and then audience insights from your account.
Speaker:And when you look at that,
Speaker:the very top of it it'll show categories and interests.
Speaker:And if you click on the category,
Speaker:that's most related to your business,
Speaker:then look over to the right of that.
Speaker:And you could see all the interests that are tied to
Speaker:it. So you can grab those words from there and create
Speaker:boards from that.
Speaker:Interesting. Yeah,
Speaker:I know this is completely new from what I was talking
Speaker:about last time and it goes hand in hand with what
Speaker:I talked about.
Speaker:So we're not changing gears completely.
Speaker:We're just adding a new layer on to elevate the optimization.
Speaker:We're perfecting what we have here.
Speaker:Exactly. Yeah.
Speaker:What comes to mind for me as a potential mistake is
Speaker:similar to a mistake that we could make with hashtags.
Speaker:Yes. If they're still relevant,
Speaker:cause that's a whole controversy unto itself.
Speaker:But let me use myself as an example,
Speaker:because it's easier for me to relate to this.
Speaker:So I'm trying to attract people who are handmade business creators.
Speaker:Right. But I have a podcast which is one of the
Speaker:ways I do that.
Speaker:If I were to create an I'll have to go back
Speaker:and look at our accountancy,
Speaker:see what we've got,
Speaker:but a board that were to say podcasts,
Speaker:then I would be creating something that is of interest potentially
Speaker:to other podcasters,
Speaker:not necessarily the audience of handmade creators that I'm looking for.
Speaker:Right. That's true.
Speaker:So just like how,
Speaker:if you are saying that on Instagram,
Speaker:all your competitors are following you.
Speaker:Well, that's because you're probably hashtagging all your competitors,
Speaker:what they're seeking to come to you.
Speaker:Right? Right.
Speaker:So That's something to think about as we're creating the boards.
Speaker:Now I have to go back and look at that Cali.
Speaker:Yes. And another little trick that I learned,
Speaker:and there's a really awesome course.
Speaker:And I can give you the information after,
Speaker:by, I can't think of the gal's name,
Speaker:the, her businesses levy studio,
Speaker:but she has some Pinterest courses and she looks at a
Speaker:lot of the technical pieces of Pinterest and the developer blog
Speaker:or the engineer blogs.
Speaker:So there's a lot of really good high tech like information
Speaker:she shares,
Speaker:but she's the one that's been testing this interest targeting and
Speaker:seeing great results with it.
Speaker:So this is my new strategy going into 2022 here.
Speaker:Okay. So look at the boards and how your boards are
Speaker:titled. And I don't think that means that you have to
Speaker:change your whole board in terms like rearrange all your boards,
Speaker:but maybe just adjust your titles of the board.
Speaker:Yup. It's really,
Speaker:the title is going to be the key thing.
Speaker:So the other little trick you could try is if you
Speaker:right, click on a board and open it up in an
Speaker:incognito tab or like a private browser.
Speaker:So it strips away all of the login information.
Speaker:It's just,
Speaker:it gives you what it is.
Speaker:But the cool part about doing that is it will actually
Speaker:show you right above at the top on that page that
Speaker:opens, it'll show you the interests that it's being tagged to.
Speaker:And that's another way you could see the actual word,
Speaker:but the interest that they're tagging it with.
Speaker:So incognito mode open a board or open pins in that
Speaker:private browser in Cognito.
Speaker:And you'll see even more information.
Speaker:You'll also see other keywords that Pinterest has tagged here account
Speaker:or that board or that pin.
Speaker:So that's something fun.
Speaker:You should try that out on your account.
Speaker:And you'll find a lot of cool information there.
Speaker:And none of this sounds like a really difficult fix either.
Speaker:No, not at all.
Speaker:That could really have some good traction capability if you will.
Speaker:Is there anywhere on Pinterest where you can see a list
Speaker:of all the interest words that they use so you can
Speaker:highlight which ones you should be going after.
Speaker:So there's not a,
Speaker:an easy way to get the list.
Speaker:There's not like a direct link to a full list.
Speaker:There's a spreadsheet that I've come across before,
Speaker:but it was from 2018.
Speaker:So it's not updated.
Speaker:But the way that I will look at it is a
Speaker:couple of ways.
Speaker:So I'll look at it through the audience analytics under your
Speaker:analytics tab or audience insights rather.
Speaker:Yeah. That's what you told us before,
Speaker:right? Yep.
Speaker:Did we got that one there?
Speaker:Yep. You'll see interest there.
Speaker:And then under the ads manager.
Speaker:So if you go into create an ad,
Speaker:you'll get to the step under the ad group where you
Speaker:can select interests and that's where you can literally,
Speaker:it's kind of a breakdown list of all of them.
Speaker:So you would just find the ones that are relevant to
Speaker:your business.
Speaker:And it's really important that you use the exact spelling.
Speaker:You know,
Speaker:if they had an S on the end,
Speaker:like if it's plural or if there's no S that's how
Speaker:you want to type it out as your board title for,
Speaker:if you're using it in a pin title or description,
Speaker:make sure you're using that exact spelling that Pinterest use.
Speaker:So those are two ways and the other way would be
Speaker:to do that incognito mode.
Speaker:And if you click on those interests that they're showing you
Speaker:up the top,
Speaker:you can kind of reverse engineer it by clicking on that
Speaker:interest. It'll show you all of their top ranked pins that
Speaker:are tagged with that interest.
Speaker:And then at the bottom,
Speaker:you'll see like more topics like this,
Speaker:or it says something like that.
Speaker:Those are more interests.
Speaker:So it's just kind of poking around and playing.
Speaker:You might want to make your own list.
Speaker:That's what I've done for my business.
Speaker:As I've just kind of poked through and have a running
Speaker:list of mine that I just keep adding to.
Speaker:And with mine,
Speaker:for marketing,
Speaker:I've got stuff you're towards small business,
Speaker:let's say marketing stuff.
Speaker:So you've got to kind of think a little bit out
Speaker:of the box too,
Speaker:with, like you said,
Speaker:podcast, because you have a podcast for creators,
Speaker:but you also might get people who are wanting to start
Speaker:a podcast or things like that.
Speaker:Exactly. But also podcasts as a good topic for small business
Speaker:owners. So that is a good one still to have on
Speaker:it, even though it's not a direct relation to your audience.
Speaker:Okay. And I'm thinking,
Speaker:you're not just going to take the interests as they're laid
Speaker:out there and just title all your boards that Not all,
Speaker:but you will do something.
Speaker:And then could you do another board that includes the name
Speaker:kind of like a long tail keyword.
Speaker:So it has the interest as part of a longer title.
Speaker:Yeah. So for example,
Speaker:I have a board,
Speaker:so I have social media marketing,
Speaker:which is an interest.
Speaker:Pinterest marketing is not an interest,
Speaker:but I also have a board called Pinterest marketing.
Speaker:So if I create a pin,
Speaker:that's talking about Pinterest marketing tip,
Speaker:I would pin it to both of those boards using that
Speaker:interval scheduling that I spoke about in the previous episode.
Speaker:But yeah,
Speaker:you want overlapping boards with those interests and then the long
Speaker:tail specific keywords for your business.
Speaker:And that's going to give you the best SEO and the
Speaker:best indexing,
Speaker:I guess,
Speaker:for Pinterest,
Speaker:the more information you give them to tell them what your
Speaker:content is about and who is interested in or who to
Speaker:show it to the better your account will perform and your
Speaker:pins will do Beautiful.
Speaker:Okay. And I loved putting this one first,
Speaker:because if this isn't set up,
Speaker:right, no,
Speaker:one's going to find you.
Speaker:None of the rest of the stuff will Work.
Speaker:Exactly. Just like the solid foundation of business that we always
Speaker:talk about.
Speaker:Absolutely. Yes.
Speaker:One final question has come to mind about this Pinterest targeting
Speaker:and naming the boards.
Speaker:If you have 40 boards and only five of them are
Speaker:in exact match of those interests,
Speaker:the others are deviations from it or all that.
Speaker:Should you always be making sure that those five boards continue
Speaker:to have new content put in so that they're kind of
Speaker:weighted higher?
Speaker:Yeah, that's a good question.
Speaker:And I would say yes,
Speaker:I would pin that first.
Speaker:And I believe I mentioned this previously,
Speaker:the first board that you add a pin to,
Speaker:so you created a new pin and you're going to be
Speaker:publishing it on Pinterest.
Speaker:Now the first board it goes to is the most important
Speaker:board. So you want it to be the most optimized,
Speaker:I guess you'd say.
Speaker:And using those interests as board titles and in the descriptions
Speaker:and so on,
Speaker:you're giving it to Pinterest on a silver platter.
Speaker:You're saying,
Speaker:this is exactly what this pin is about.
Speaker:So I always recommend pinning it to those interests boards first
Speaker:followed by that specific keyword board.
Speaker:The other thing I do is also look at the boards
Speaker:in your analytics overview,
Speaker:looking at your board performances,
Speaker:cause some boards based on your audience might perform better.
Speaker:So you also kind of want to leverage those boards.
Speaker:So if there's a board that has really great engagement,
Speaker:that means you've got the right content and it seeing the
Speaker:right people.
Speaker:So that's something you want to look at as well,
Speaker:but it most likely will be one of those boards.
Speaker:Okay, perfect.
Speaker:I don't recall hearing that and I feel like that's a
Speaker:super valuable and ninja love it.
Speaker:All right.
Speaker:Wonderful. Anything else on interest targeting that we should talk about
Speaker:here? No,
Speaker:I think that kind of covers it.
Speaker:Okay. Yeah.
Speaker:We agreed that we'd be careful not to spend too much
Speaker:time on like,
Speaker:not being favorable to one of the three more than another
Speaker:clearly. If there's more questions you guys reach out to me,
Speaker:reach out to Cali,
Speaker:you know,
Speaker:search online,
Speaker:whatever, but we just want you to know what's available and
Speaker:to give you some understanding underneath it,
Speaker:where here,
Speaker:I feel like with the interest targeting,
Speaker:we've really got that covered now.
Speaker:All right.
Speaker:I'm good idea.
Speaker:Pins. Let's roll All the details about idea.
Speaker:Pins are coming your way right after a quick break so
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Speaker:I'm sure by this point now everyone has seen or used
Speaker:idea pins.
Speaker:They are the pin format that is taking over Pinterest.
Speaker:They're the newest pin format.
Speaker:So what I'm saying,
Speaker:pin format,
Speaker:I mean like a static,
Speaker:you got your regular static image pins.
Speaker:You have video pins,
Speaker:there's carousel pins and collection pins,
Speaker:which are pins that you can tag multiple products to.
Speaker:And so you can kind of see a little collection and
Speaker:then we have idea pins.
Speaker:So when they rolled out a year or so ago,
Speaker:they were initially called story pins.
Speaker:They've since changed the name to idea pins.
Speaker:I think there was some confusion between Instagram stories and they'd
Speaker:work kind of like that,
Speaker:but they are evergreen.
Speaker:They do not disappear after 24 hours.
Speaker:They're on Pinterest forever,
Speaker:just like your regular pins.
Speaker:So they are idea pins.
Speaker:So the idea for idea pins is you want to inspire
Speaker:people to take action.
Speaker:So some of the things that you can create that depends
Speaker:for would be maybe step-by-step guides,
Speaker:whether it's a,
Speaker:like a DIY project or a recipe,
Speaker:they'll see a lot of those you can upload or record
Speaker:video just like you would in an Instagram story and just
Speaker:do it on the fly and record it.
Speaker:Or you can create these idea pins and upload them.
Speaker:You can customize them using fonts and colors and music.
Speaker:And a lot of things like the Instagram stories,
Speaker:there's not quite as many options,
Speaker:but there's still on there.
Speaker:If you have a shop on Pinterest,
Speaker:you can tag your products.
Speaker:So that's kind of a great way to feature like a
Speaker:product Roundup or gift guide or things like that.
Speaker:And you can tag other accounts.
Speaker:So if you're working with an influencer or something like that,
Speaker:you can do that as well.
Speaker:So these are all really great features of the idea pins.
Speaker:They also,
Speaker:because they're new Pinterest wants to feature them a little bit
Speaker:more and push them out there.
Speaker:So you generally will notice an idea.
Speaker:Pin will get more impressions and more engagements in a shorter
Speaker:period of time.
Speaker:So that's really exciting because as we all know,
Speaker:Pinterest is a slow burn and those pins that we create
Speaker:take a lot of time to build up in views and
Speaker:engagements and all of that.
Speaker:So I always recommend,
Speaker:especially for people who are just starting out on their Pinterest
Speaker:account, their business account to sprinkle in these idea pins,
Speaker:maybe one or two week,
Speaker:just to kind of give your account a little boost.
Speaker:Now another benefit to these idea pins is once you get
Speaker:through the steps of creating it,
Speaker:and then you get to the end,
Speaker:you choose a board.
Speaker:You want it to go to,
Speaker:so again,
Speaker:we want to put it to that relevant interests targeted board.
Speaker:And then you can add a little description.
Speaker:You can add details,
Speaker:whatever it might be,
Speaker:that pin is about.
Speaker:It's a great place to add your keywords.
Speaker:And then you can also tag this just like if you've
Speaker:created video pins where you can tag topics to it,
Speaker:these are those interests.
Speaker:There's another place those interests are showing up.
Speaker:So you can tag up to 10,
Speaker:they call them topics on here,
Speaker:but they are the interests.
Speaker:They're the exact same wordings that you can tag up to
Speaker:10. And you want to try and tag all 10,
Speaker:if you can,
Speaker:or as relevant 10 that you have,
Speaker:but tag them on there.
Speaker:And then you go ahead and hit publish.
Speaker:Now you can't schedule these on tail when you can only
Speaker:create them on Pinterest in the mobile app or desktop.
Speaker:But the one downside I was going to mention.
Speaker:So the little,
Speaker:I guess,
Speaker:caveat that I would say with idea pins and where a
Speaker:lot of people are a little hesitant to use them is
Speaker:you don't have a link on them unless you tag products,
Speaker:but they don't.
Speaker:So if you have a blog post,
Speaker:you can't link your blog posts.
Speaker:So pins aren't clickable,
Speaker:they can't click through.
Speaker:So that's the downside to it.
Speaker:However, because these are getting more reach and engagement,
Speaker:more people are interacting when they interact with content from your
Speaker:account, they start to see more of your content and more
Speaker:of your content would be pins that do have links.
Speaker:So I always recommend adding a call to action at the
Speaker:end, whether it's follow you for more visit your website or
Speaker:visit the link on your profile or so on,
Speaker:that was a mouth full of stuff.
Speaker:What are your questions?
Speaker:No, that's perfect.
Speaker:But it leads to a question.
Speaker:Let's say I make a step by video tutorial.
Speaker:And I put that in as an idea pin my,
Speaker:do everything that you said in terms of the topics up
Speaker:to 10,
Speaker:there's no link.
Speaker:So I've doing the call to action.
Speaker:And so that video exists as a full video on Pinterest.
Speaker:Now, can I take that same video and make another pin
Speaker:that talks about whatever the wording would be that relates to
Speaker:the video and link it to go over to like YouTube
Speaker:where I house the video?
Speaker:Yep. You definitely can.
Speaker:So basically,
Speaker:yeah, you'd be creating another pin,
Speaker:a whole separate pin.
Speaker:A whole Separate pin.
Speaker:Yeah. Yep.
Speaker:But you could use that video that you already recorded and
Speaker:maybe throw a text overlay on it to give it context
Speaker:and what it's about.
Speaker:And then yes.
Speaker:Have it linked to your YouTube or to your website.
Speaker:Okay. So Pinterest doesn't recognize them that,
Speaker:gosh, this is the same video length,
Speaker:the same wording,
Speaker:the same person.
Speaker:And like,
Speaker:Nick's one of them.
Speaker:That's a good question.
Speaker:I haven't,
Speaker:haven't actually tested that theory out at the algorithm is so
Speaker:curated Because it would have to go through the link to
Speaker:see it.
Speaker:Yep. Exactly.
Speaker:What I do is I create in my link that I
Speaker:have on my Pinterest profile,
Speaker:I've actually created almost like a links page,
Speaker:like Instagram and I created,
Speaker:I just duplicated my Instagram on from my website.
Speaker:And then I claimed that link.
Speaker:And so I have that as my bio link.
Speaker:So when someone clicks on that,
Speaker:it goes to a links page.
Speaker:And if I have some trending idea,
Speaker:pins, I'll feature what I'm talking about in there,
Speaker:if it's a product or a blog post,
Speaker:so that it's right there for them to click on.
Speaker:And then at the end of that idea pin,
Speaker:I just say more information and the link of my bio.
Speaker:So that's one option to do it as well.
Speaker:That's way up leveling our sophistication here.
Speaker:No, but I was just wondering like,
Speaker:if there are people who have done YouTube videos already,
Speaker:if they could take that and make it an idea pen,
Speaker:so they could actually start idea pins this afternoon.
Speaker:Yeah, absolutely.
Speaker:Yep. You could.
Speaker:So the idea pin,
Speaker:I guess,
Speaker:ratio or aspect ratio,
Speaker:is there a little bit longer than your regular two by
Speaker:three standard pin?
Speaker:So they're like a nine by 16 ratio.
Speaker:So I think it's like,
Speaker:I don't know,
Speaker:whatever. It's just a little bit longer.
Speaker:So I use Canva.
Speaker:You can just create a template and cam actually there are
Speaker:some idea pin templates in Canva already that you can use.
Speaker:And you've literally,
Speaker:yeah, just drag in your photo.
Speaker:I do recommend if the video is kind of long because
Speaker:each page on your idea pin can have up to take
Speaker:us a minute on each page and you can have up
Speaker:to 20 pages.
Speaker:So that's 20 minutes of video,
Speaker:obviously. No one's going to stick around and watch all of
Speaker:that. People like short and quick to the point stuff.
Speaker:So keep that in mind.
Speaker:If I even have a one minute video,
Speaker:I'd still break that up into about 30 seconds pages.
Speaker:So one page would be the first 30 seconds.
Speaker:The next page would be the second 30 seconds of that
Speaker:minute video,
Speaker:just so that people can skip ahead if they wanted to.
Speaker:It's a easier cause like on tic-tac and other things you
Speaker:can't drag the timeline slider to different points.
Speaker:If you want to get back to the beginning,
Speaker:you have to literally like go back and start it over
Speaker:if you wanted to see something.
Speaker:So just a little tip is to break it up into
Speaker:smaller clips of a video.
Speaker:Got it.
Speaker:And you know what?
Speaker:I have a app that I use on my phone that
Speaker:helps with that called cut story.
Speaker:Oh yeah.
Speaker:I've heard of that.
Speaker:Yep. That would be perfect.
Speaker:So you could take that too.
Speaker:And honestly,
Speaker:like let's say you have a training video that you've done,
Speaker:that you like it so much.
Speaker:You feel really good about it.
Speaker:The tips are very clear and concise.
Speaker:Maybe what you do for an idea pin is just edit
Speaker:and cut out those individual points without the,
Speaker:all the other talking and description behind it.
Speaker:And those turn into a step.
Speaker:Yeah. Idea,
Speaker:pin that then for further information,
Speaker:they can go somewhere else and see the whole thing.
Speaker:Yep, exactly.
Speaker:That's a great idea.
Speaker:So I'm just trying to show that there's ways of using
Speaker:content you might already have and do some idea pens.
Speaker:Yeah. And if you utilize tech talk or Instagram reels,
Speaker:or if you have a series of Instagram stories and a
Speaker:highlight, these are all great things to repurpose for idea PIBs.
Speaker:Oh Yeah.
Speaker:You've already got them.
Speaker:And a lot of them already in that format,
Speaker:the nine by 16.
Speaker:And so get those a tray.
Speaker:Ooh, no there ninja tip Kelly.
Speaker:Yes. Oh gosh.
Speaker:Okay. So that's very cool.
Speaker:And like you said,
Speaker:we all know that reels are like the thing for Instagram.
Speaker:So idea pins are the thing for Pinterest.
Speaker:Yes. So perk up,
Speaker:we got to pay attention cause you know how sometimes we
Speaker:wait until the strength of it subsides a little bit.
Speaker:Cause everyone's jumped on board.
Speaker:Don't do that.
Speaker:No, get on it now.
Speaker:Do You use idea pins now?
Speaker:Yeah. Yeah.
Speaker:I have noticed from when I first started using idea pins
Speaker:back when they were story pins,
Speaker:I have noticed that initial boost in impressions isn't quite as
Speaker:high as it was in the beginning.
Speaker:So that's a little bit of a bummer,
Speaker:but when you're creating those idea,
Speaker:pins use the trending search con or whatever's trending in search.
Speaker:So if you go to trends.pinterest.com,
Speaker:you could see like what currently this week is trending on
Speaker:Pinterest and it gives you all like the majors.
Speaker:So there'll be like home decor stuff,
Speaker:recipes, fashion,
Speaker:and beauty.
Speaker:And then just like a general like random stuff.
Speaker:Like if it's holiday focused.
Speaker:So look at those and those are great inspiration topics to
Speaker:take, to create idea pins around.
Speaker:Or if you already have some content,
Speaker:if fits into any of those trending posts,
Speaker:that's a great thing to do because you already know that
Speaker:people are searching for that stuff right now this week on
Speaker:Pinterest. And so it'll help get more views on your pin.
Speaker:Perfect. That sounds fabulous.
Speaker:Like, honestly,
Speaker:that is so amazing because we obviously,
Speaker:we're always wanting more eyeballs on our content and if we're
Speaker:going with the trend,
Speaker:you're just putting it all in your favor.
Speaker:Right. Exactly.
Speaker:Yup. So,
Speaker:all right.
Speaker:Super idea.
Speaker:Pens, anything we need?
Speaker:I think we're good on idea pins.
Speaker:Okay. Now promoted pins.
Speaker:Ah, yes.
Speaker:Promoted. I think that means advertising Holly.
Speaker:It does.
Speaker:Yep. We're putting some money behind the pins now Let's do
Speaker:it. All right.
Speaker:So yes.
Speaker:So before starting ads,
Speaker:I do recommend making sure your account is optimized.
Speaker:I've seen accounts that don't have like hardly any boards or
Speaker:they don't have any bio filled out in their description and
Speaker:all that.
Speaker:And they're running ads.
Speaker:People are going to be coming back to your profile and
Speaker:you want to be able to tell them what you do,
Speaker:what you offer to them.
Speaker:So do have your profile,
Speaker:your account optimized before starting ads.
Speaker:And I know Pinterest is not social media platform,
Speaker:but you know,
Speaker:how on Facebook,
Speaker:if you have attracted the wrong audience by mistake,
Speaker:and then you run ads to your audience,
Speaker:you're running ads and pain for viewership of people who aren't
Speaker:even a potential customer of yours.
Speaker:Yeah. Does it work the same way,
Speaker:which is why optimizing beforehand and making sure that you're attracting
Speaker:the people that you want beforehand before you start advertising it,
Speaker:is that why that's so important?
Speaker:Yes. That's really part because Pinterest is looking at,
Speaker:like you said,
Speaker:they look at the content,
Speaker:the boards that you have on your profile,
Speaker:the pins that you're sharing or engaging with saving or sharing
Speaker:and your profile name,
Speaker:that your bio,
Speaker:all of that.
Speaker:But after this interest targeting Pinterest is tagging your account with
Speaker:certain interests.
Speaker:And if they know what your account is about,
Speaker:then they know these pins that you're promoting along with the
Speaker:other ad setups,
Speaker:the targeting that you'll be doing when you set up your
Speaker:ad, but it just adds that layer of optimization to help
Speaker:get your stuff in front of the right people.
Speaker:So yeah,
Speaker:definitely have your boards set up your profile filled out and
Speaker:it makes it look more complete.
Speaker:It just makes it crystal clear who it is that you
Speaker:want to be.
Speaker:Absolutely. Yep.
Speaker:Okay. Perfect.
Speaker:Okay. So we're optimized.
Speaker:Yeah. So you're ready to promote a pin.
Speaker:So there are a few different Pinterest campaigns or promoted pin
Speaker:campaigns that you can run there's awareness campaigns,
Speaker:which are basically pins to get out there in front of
Speaker:new audiences,
Speaker:new people to just discover your name and your brand.
Speaker:There are video campaigns and that's kind of along the awareness
Speaker:campaign where you're promoting a video pin.
Speaker:Basically. I don't really do a lot of those because they
Speaker:tend to be more expensive and don't always get the return
Speaker:on ad spend that you want.
Speaker:That's important because normally we say videos,
Speaker:everything it Is.
Speaker:Yeah. But so in terms of ads and we all have
Speaker:to test it for our own accounts.
Speaker:Right. Just to know,
Speaker:but you're saying that you can't take it as an assumption
Speaker:that if you would do a video ad,
Speaker:it's going to perform better.
Speaker:Yeah. And the reason for that is a lot of the
Speaker:bigger budget businesses,
Speaker:the big names out there,
Speaker:they have the budget to put a lot of money behind
Speaker:these videos and you're going to be competing against those budgets.
Speaker:And if your bids and things like your budget's not big
Speaker:enough, it's going to use up that budget right away in
Speaker:the beginning of the day and then it'll be gone.
Speaker:So I don't start out with ads.
Speaker:I do recommend,
Speaker:like you said,
Speaker:testing it out at some point,
Speaker:once you've figured out the right campaigns and the targeting that
Speaker:works really well for your business.
Speaker:That's when you want to test out some of those other
Speaker:formats. But yeah,
Speaker:that's a good point on that one.
Speaker:Okay. Couple more types of campaigns.
Speaker:So the one that I generally will start with would be
Speaker:a consideration campaign,
Speaker:and that's just a basic campaign that is optimized to get
Speaker:people to click on your pin.
Speaker:So it's a little bit different than the awareness campaign.
Speaker:They're both based on the cost per click.
Speaker:That's how they're built.
Speaker:But the consideration campaign,
Speaker:they used to be called traffic campaigns.
Speaker:They're getting your pins out in front of people who are
Speaker:more likely to click on it.
Speaker:So that's great because clicking needs,
Speaker:they're going to go to your website or to the link
Speaker:that you're promoting to.
Speaker:But in the beginning,
Speaker:they're not necessarily the audience that are more likely to convert
Speaker:on that website or on your,
Speaker:whatever your thing you're promoting.
Speaker:So what I recommend is starting with this consideration campaign after
Speaker:two to four weeks,
Speaker:if you are getting enough people who come to your website
Speaker:and have whatever your goal is,
Speaker:if it's to get email signups or to get check out,
Speaker:if you have gotten Pinterest says 50 in a day,
Speaker:I have done it 50 in a week.
Speaker:If you put that in 50 conversions in a week,
Speaker:then you could switch to the next type of campaign.
Speaker:So you basically just switch it over to a conversion campaign.
Speaker:And that conversion campaign is going to target people who are
Speaker:more likely to convert.
Speaker:So consideration campaign is to get people to click.
Speaker:Once that campaign becomes optimized and smart enough,
Speaker:we could switch it to the conversion campaign.
Speaker:And now we're going to target people who are more likely
Speaker:to convert.
Speaker:Now you're probably thinking,
Speaker:why don't we just start with the conversion campaign?
Speaker:Because obviously we want people to convert well,
Speaker:the conversion campaign needs enough data on your Pinterest tags,
Speaker:the pixel,
Speaker:you know,
Speaker:the tracking information,
Speaker:they need enough of that in order to perform well.
Speaker:And you can't start out because you won't have the data
Speaker:on it.
Speaker:So you gotta start with that consideration.
Speaker:So they wouldn't have enough data on the individual ad or
Speaker:on your account.
Speaker:Overall, The other thing,
Speaker:when you're beginning to set up your ads,
Speaker:or before you run ads,
Speaker:you need to have your Pinterest tags installed on your website.
Speaker:So those,
Speaker:if you're familiar with the Facebook pixel,
Speaker:Google tag manager,
Speaker:like Google tags,
Speaker:things like that,
Speaker:Pinterest has their version called the Pinterest tag.
Speaker:So you need to have that set up properly so that
Speaker:it would trigger whenever someone visits at any page on your
Speaker:website. And then if they add something to their cart,
Speaker:another end event tag called the add to cart event will
Speaker:fire. And then if they've complete the checkout,
Speaker:the checkout tag will fire.
Speaker:And then if they sign up on your email list,
Speaker:there'd be a signup tag.
Speaker:So those are the events that measure conversions that they're they'll
Speaker:fire. Anytime someone goes through that.
Speaker:So not just people from Pinterest.
Speaker:So if someone comes from Google or Instagram and they sign
Speaker:up on your email list,
Speaker:that tag is still gonna fire.
Speaker:So then this is where you can create warm audiences.
Speaker:You can gather that audience data,
Speaker:and then set that up in your targeting.
Speaker:So when I was talking about that conversion campaign,
Speaker:it's looking at the data on those tags.
Speaker:So your conversion will go for people who are more likely
Speaker:to add to their cart or more likely to sign up
Speaker:on your list or whatever you choose as your goal.
Speaker:Okay. And as with Facebook,
Speaker:there's one pixel for you for an account.
Speaker:So you have one pixel that you placed different places.
Speaker:Is it the same thing with Pinterest?
Speaker:Pinterest is a little bit different.
Speaker:It's you have your base code?
Speaker:That's like your main pixel.
Speaker:And it's just like a little string of code that you
Speaker:put in your head section on your website and it has
Speaker:to fire on every single page.
Speaker:So it depends on your website platform.
Speaker:I know Squarespace has a place where you put it one
Speaker:spot and it shoots it across the whole website.
Speaker:I use show it for my website and I have to
Speaker:put it on literally every single page in the head section.
Speaker:So it takes a little bit more work to do it
Speaker:on show it,
Speaker:but so it depends on your website.
Speaker:So that's the base code.
Speaker:And then the event codes are kind of little offshoots and
Speaker:they have to go after that base code.
Speaker:So there's a little bit more work there.
Speaker:It's not quite as easy as the Pinterest one,
Speaker:unfortunately, but I help with this.
Speaker:That's one of my services and there's a lot of other
Speaker:people who can,
Speaker:there's a lot of information out there and education on how
Speaker:to set this up.
Speaker:Okay. So that needs to be the course you're making this
Speaker:year. I'm just going to say Noted.
Speaker:Very good.
Speaker:Okay. So a base code is the code for your entire
Speaker:Pinterest account.
Speaker:And an event code could be like a campaign that you're
Speaker:running for.
Speaker:Something specific.
Speaker:The event code is the conversion.
Speaker:They action.
Speaker:That happens.
Speaker:Yes. So you need all of those in place so that
Speaker:when you're running a campaign,
Speaker:you can optimize towards one of those actions that you want
Speaker:to get the add to cart or the checkout or sign
Speaker:up. Okay.
Speaker:Here comes another question.
Speaker:Yes. So I've got my base code there on my website
Speaker:on every single page,
Speaker:but I have multiple things that can happen.
Speaker:Like maybe there's multiple products people could buy and they go
Speaker:then through my checkout,
Speaker:wherever that is.
Speaker:Right. Because I'm thinking of all the different situations.
Speaker:So I'm not going to do that.
Speaker:I'm just going to talk in theory.
Speaker:Yes. So that's like a checkout code.
Speaker:So you only need one checkout code.
Speaker:You don't need one checkout code per product.
Speaker:Yeah. And again,
Speaker:it depends on your platform you're using so Shopify,
Speaker:if you have an account on Shopify,
Speaker:there's literally like one button you click and it'll add your
Speaker:codes across all of it.
Speaker:So I recommend if you're planning on starting or setting up
Speaker:a shop on your website,
Speaker:go with Shopify.
Speaker:Triple underline.
Speaker:I agree.
Speaker:Yes. I use thrive cart,
Speaker:which thrive cards great for funnel building.
Speaker:So if you have like a course and you have little
Speaker:products you want to add on Thrivecart is not great for
Speaker:like building a shopping cart where it's like,
Speaker:you know,
Speaker:I want to buy three of these and one of these,
Speaker:but thrive cart is I have to put my tags on
Speaker:each individual product.
Speaker:So again,
Speaker:it really depends on the platform you're using,
Speaker:whether you need to do it on each page or just
Speaker:once, but those event codes need to.
Speaker:So if you do have different price points on your products,
Speaker:you need to have a dynamic variable in that code.
Speaker:And this is getting a little,
Speaker:like really high up.
Speaker:But basically what it's telling Pinterest is anytime someone adds something
Speaker:we'll say,
Speaker:add to their cart,
Speaker:Pinterest will know how much,
Speaker:what the value is of that product.
Speaker:And then when they check out,
Speaker:so you can,
Speaker:that's how they measure your return on ad spend,
Speaker:because they can see,
Speaker:oh, they checked out and paid this much for the product
Speaker:and you pay this much on ad and then here's what
Speaker:your income from it or the return.
Speaker:So, Alright.
Speaker:I don't want everyone to be like,
Speaker:oh my gosh,
Speaker:my head is spinning.
Speaker:I'm never doing Pinterest ads.
Speaker:Exactly. It will scare you away.
Speaker:Yeah. Like the way to think about it is Pinterest ads
Speaker:are available.
Speaker:It's a little bit different than Facebook,
Speaker:which I know a lot of people here haven't even ever
Speaker:done Facebook ads.
Speaker:So, but instead of thinking of the whole picture and all
Speaker:the variables,
Speaker:all the things we were talking about,
Speaker:if you're not at that level,
Speaker:if you're thinking of running an ad,
Speaker:you can start with what would it be for you and
Speaker:then figure out what your solutions are based on.
Speaker:Are you on Shopify?
Speaker:Are you here?
Speaker:Are you there?
Speaker:You need to know that you would need to put a
Speaker:base code in.
Speaker:You'd need to know that then you need some event codes
Speaker:and then you can Google search.
Speaker:You can get Kelly's course that she's going to create.
Speaker:Yes. Like there's ways to find the information you need versus
Speaker:look, you're not turning into a Pinterest ad specialist.
Speaker:You just need to know the information that is applicable to
Speaker:you. So please do not shut down right now when the
Speaker:conversation, but let's continue talking about why promoted pins,
Speaker:like any more detailed that you think you should give us.
Speaker:So we have some of that information,
Speaker:whether it's applicable to our situation or not.
Speaker:I did want to mention one more glimmer of hope for
Speaker:people. Pinterest also offers free ad support.
Speaker:So they don't help you set up your ad and get
Speaker:your tags installed and everything,
Speaker:but they can help you with the targeting part,
Speaker:like getting your ad as far as choosing what campaign to
Speaker:set up,
Speaker:what pins even have pin design specialists that can help with
Speaker:that. And then they will recommend a budget.
Speaker:Generally they will recommend a little bit higher than what an
Speaker:independent ad strategists like myself might recommend.
Speaker:So that's something to consider.
Speaker:As you know,
Speaker:if they say start at $50 a day,
Speaker:you probably could do $20 a day and still see some
Speaker:positive results.
Speaker:It really depends on the industry you're in and the competition.
Speaker:So I'm not going to get into all of that.
Speaker:But Pinterest does have for some free ad support helping.
Speaker:And if you go into your ads page or your Pinterest
Speaker:account, they talk about it all over the place.
Speaker:They'll say like,
Speaker:let's set up a call or there's different ways to contact
Speaker:them. It's so it's good.
Speaker:You can offer,
Speaker:you can try that as well.
Speaker:If you want to dabble in and just get some Pinterest
Speaker:experience. Okay.
Speaker:Couple of questions,
Speaker:you know,
Speaker:how on Facebook,
Speaker:if you do an ad,
Speaker:you can create the ad.
Speaker:And so it sits on your feed if you will.
Speaker:And then you promote the ad.
Speaker:Yep. Forget The whole thing about dark ads on Facebook,
Speaker:but so on Pinterest,
Speaker:is it the same way?
Speaker:Like you create the pin.
Speaker:Yep. So you can promote a pin that you've created in
Speaker:the past.
Speaker:That's existing on your account,
Speaker:or you can create a new pin and you have to
Speaker:save it to a board.
Speaker:So you are creating an actual pin,
Speaker:but you can do it in the ad setup.
Speaker:If you didn't have the right pin that you want to
Speaker:promote and you actually want to promote,
Speaker:when you're running a campaign,
Speaker:you want to select four or five pins for that campaign
Speaker:because people interact with different pins.
Speaker:So it's a good way to test out the visual piece
Speaker:of it.
Speaker:Well, conversion campaign,
Speaker:I think is pretty easy because if I'm selling a product,
Speaker:I might have a couple of different images that sit on
Speaker:a couple of different boards that all lead to the same
Speaker:product purchase.
Speaker:Right? Awareness could be several of my high performing pins that
Speaker:are topics around,
Speaker:which I talk,
Speaker:sell whatever my business is.
Speaker:Right. Because you're trying to attract awareness to the account.
Speaker:Exactly. Yep.
Speaker:All right.
Speaker:I got that all.
Speaker:And then after my expenditure has run out,
Speaker:like I've put a limit on how much I'm going to
Speaker:spend after it runs out that pin still stays on the
Speaker:board where it was before.
Speaker:Yes. That's why it's really important.
Speaker:Not to put any limited time like information,
Speaker:because there is a way that if you set a start
Speaker:and an end date,
Speaker:I do believe that you can run up,
Speaker:they call it a flighted campaign.
Speaker:So like a short-term campaign for sale or something like that
Speaker:would remove the pin.
Speaker:You create a pin in the ad setup.
Speaker:And then once that campaign ends,
Speaker:it would remove it from the account.
Speaker:You can do like an expiring pin or something.
Speaker:Yeah. Automatically go away.
Speaker:But if you don't want it to,
Speaker:then don't put any deadline information in the content.
Speaker:And one thing too to consider is Pinterest.
Speaker:Organically takes a long time to optimize SEO and everything.
Speaker:Pinterest ads take a little bit longer than a Facebook ad
Speaker:might. So keep that in mind,
Speaker:you do want to run a campaign for probably a minimum
Speaker:of four weeks.
Speaker:So if you're like,
Speaker:if you think you've got a sale here coming up and
Speaker:the sale runs for a week,
Speaker:I probably wouldn't use Pinterest as the platform to promote it
Speaker:on. You'd probably want to do a Facebook or Instagram,
Speaker:but if you are trying to build your email list for
Speaker:a launch or maybe an upcoming sale,
Speaker:and you want to just get people to your list,
Speaker:then that's something you could run for weeks ahead of time
Speaker:just to kind of grow and build.
Speaker:You want to kind of think about the strategy that way
Speaker:too is you need to allow time when,
Speaker:when you start a Pinterest ad,
Speaker:it takes about two weeks to initially optimize.
Speaker:They call it the learning phase.
Speaker:After that week,
Speaker:mark, it's more optimized and it's getting to the right people.
Speaker:So like I said,
Speaker:I give it the next two weeks after that.
Speaker:So a four week campaign to try.
Speaker:And if you have a checkout goal,
Speaker:if you want to make income from it,
Speaker:you want to give it at least that four weeks to
Speaker:try and get your ad spend back.
Speaker:Because those first two weeks you'll probably feel kind of dismal
Speaker:about it because you're going to see it spending and you're
Speaker:not going to be getting the checkouts.
Speaker:Initially it does take time for it to optimize.
Speaker:So something to keep in mind,
Speaker:as far as timeline on campaigns.
Speaker:And that just falls in line with the whole feel of
Speaker:Pinterest too.
Speaker:You're making an investment over time.
Speaker:Yup. Very on-brand.
Speaker:Yeah, exactly.
Speaker:Which is one of the things I love about Pinterest.
Speaker:You're not putting up posts that are going to disappear.
Speaker:Like let's face it.
Speaker:Whoever goes back and scrolls down.
Speaker:People's feeds Exactly.
Speaker:Versus Pinterest,
Speaker:that search,
Speaker:if you're optimized,
Speaker:that'll pop up.
Speaker:Even if you did it a few years ago.
Speaker:Exactly. And those are the pins that perform the best,
Speaker:the ones that have history.
Speaker:So yeah.
Speaker:Yeah. Okay.
Speaker:So my next question and we already did,
Speaker:one of the answers is how is this different from Facebook
Speaker:advertising and campaign time is clearly one of them.
Speaker:Yeah, that's really,
Speaker:the biggest thing is the time it takes for a campaign
Speaker:to optimize.
Speaker:And another thing would be right now there's more and more
Speaker:advertisers getting on Pinterest.
Speaker:But right now it's still a little less expensive to run
Speaker:on Pinterest than it is to run a campaign on Facebook
Speaker:that may change as more and more advertisers,
Speaker:jump into the pool here To know,
Speaker:okay. Qualifier for this point in time.
Speaker:Yeah, exactly.
Speaker:In the cost for the ads will vary throughout the year.
Speaker:Obviously Q4,
Speaker:they're going to be more expensive because more advertisers are running
Speaker:them. So that's another thing to consider.
Speaker:But the other thing to think about when choosing between Facebook
Speaker:or Instagram or Pinterest would be just knowing your audience and
Speaker:how they're using those platforms.
Speaker:Like I said,
Speaker:Pinterest is a search and discovery feed.
Speaker:So if people are starting to plan a gift for someone
Speaker:or they're buying a house and they want to redecorate or
Speaker:refresh in the spring or something like that and your content
Speaker:or your products fall into those categories,
Speaker:then yes.
Speaker:Get people where they're at in their buying cycle.
Speaker:So get them in the beginning when they're just starting to
Speaker:research with your organic pins,
Speaker:things like that.
Speaker:And then you can retarget them with your ads,
Speaker:with the products that you carry and so on.
Speaker:So it's kind of a,
Speaker:you want to think this is kind of tying it all
Speaker:up into a bow here is have that organic strategy where
Speaker:you're creating inspiration tutorials,
Speaker:product reviews,
Speaker:or testimonials,
Speaker:all of that all the way to you're running ads,
Speaker:to get people to your list.
Speaker:Maybe you offer a freebie and then you about the sales
Speaker:funnel set up through email list,
Speaker:or you're running a campaign to your products to get the
Speaker:checkouts. Think it's a full funnel.
Speaker:It's all right there.
Speaker:So from organic to the pain.
Speaker:Yeah. And I think that's so important.
Speaker:Don't just say,
Speaker:oh, I'm going to run a Pinterest ad.
Speaker:So you've run a Pinterest ad.
Speaker:Like where does that fit into the whole strategy you have
Speaker:for acquisition?
Speaker:And then in terms of visibility,
Speaker:acquisition of a viewer to your website and your Pinterest account
Speaker:and all of that through some type of a getting acquainted
Speaker:type situation that leads to a sale,
Speaker:you know,
Speaker:it's not just cold to sale.
Speaker:Yep, exactly Wonderful.
Speaker:Oh my gosh.
Speaker:I have to ask this question again,
Speaker:cause I want to make sure we're not missing anything,
Speaker:but anything more you think we should cover on promoted pins
Speaker:or are we good for now?
Speaker:There's two more types of campaigns and those are shopping campaigns.
Speaker:So I didn't really get into those,
Speaker:but that's,
Speaker:if you have your shop set up on your Pinterest account,
Speaker:or if you have Shopify and you've linked it to your
Speaker:Pinterest and you can run shopping campaigns and shopping campaigns are,
Speaker:they're a little bit different.
Speaker:They're really geared towards your data on your Pinterest tag on
Speaker:who to target.
Speaker:And they're set up a little bit differently than those main
Speaker:campaigns like that consideration the awareness and the conversion.
Speaker:So I didn't want to dig too deep into them And
Speaker:these are going directly to a sale,
Speaker:right? Yeah.
Speaker:Those are going directly to right to the products.
Speaker:Just sort of one thing I failed to mention.
Speaker:Okay. And did you say there were two more types or
Speaker:just that one While there's going to be your regular shopping
Speaker:campaign, like a prospecting campaign,
Speaker:and then there'll be retargeting and their dynamic retargeting campaigns.
Speaker:So meaning if someone visits a specific product on your website
Speaker:at one point,
Speaker:then you can retarget them on Pinterest by showing them the
Speaker:specific products or Pinterest will know which products they've looked at
Speaker:and we'll show those randomly throughout Pinterest,
Speaker:just like a,
Speaker:Hey, remember you checked this out.
Speaker:Got it.
Speaker:Okay, wonderful.
Speaker:So if your head is spinning,
Speaker:I want to go back to,
Speaker:we're just presenting you with all of the potential that's available.
Speaker:Save this podcast.
Speaker:You can go back and listen to it.
Speaker:If you like,
Speaker:and just take the pieces that you need for the time
Speaker:being right now.
Speaker:Like if you're looking at Pinterest,
Speaker:but you haven't really done anything yet,
Speaker:go back to the other episode,
Speaker:3 54,
Speaker:listen to it,
Speaker:open your account,
Speaker:optimize your account.
Speaker:You're already another step along then take the next step and
Speaker:then take the next step.
Speaker:You don't need to know all of this.
Speaker:When we're talking about a show,
Speaker:we're trying to talk and hit points for everybody at every
Speaker:skill level,
Speaker:every experience level that there is,
Speaker:right? So you only need to take back what is good
Speaker:for you at this point in time,
Speaker:but know how to get back to this episode.
Speaker:So when it is time for you to be doing all
Speaker:this sophisticated stuff,
Speaker:you'll have the information here as well.
Speaker:All right.
Speaker:So we've covered so much here today.
Speaker:Where can people come find you get some more information,
Speaker:maybe look at the course when it's available.
Speaker:Do you see how I keep nudging you about that course?
Speaker:Cali Inability to get it done?
Speaker:Absolutely. Yeah.
Speaker:So you can find me on all the socials at the
Speaker:healthy on hive.
Speaker:And my website is the healthy on hive.com.
Speaker:So I keep it the same all across the board.
Speaker:There you have my email list.
Speaker:You'd be notified when that course is launched,
Speaker:but I'm probably,
Speaker:well, I haven't been super active on Instagram this fall spring
Speaker:kind of a while,
Speaker:but I'm hoping to get back into that,
Speaker:but definitely hop on my email list.
Speaker:That's probably the best place to get the most updated information.
Speaker:Well, like I said,
Speaker:I am so excited about Pinterest and you are the girl
Speaker:to help us out for sure.
Speaker:I really appreciate you running through these three higher level things
Speaker:that we weren't able to do the last time.
Speaker:Thank you so much for coming on the show.
Speaker:And I think it's now time for both of us to
Speaker:go out walking.
Speaker:Yes, indeed.
Speaker:I can't wait.
Speaker:Have a good day,
Speaker:Kelly. Thanks.
Speaker:You too.
Speaker:Okay, Kelly,
Speaker:I've given you enough hints.
Speaker:You have to let us know when that course of yours
Speaker:is ready.
Speaker:Today is April 9th,
Speaker:2022. So if you're listening to this show way in the
Speaker:future, just access Kelly's website from the show notes and get
Speaker:the most updated information about that.
Speaker:My feelings about Pinterest becomes stronger with each and every new
Speaker:learning I have about the platform.
Speaker:It's a breath of fresh air.
Speaker:And it just seems to me that the time dedicated there
Speaker:gets way more attraction and longevity than social media,
Speaker:and recently announced after our recording of this episode.
Speaker:So you may not have it yet,
Speaker:but if you don't,
Speaker:you will have it soon.
Speaker:You'll be able to share your pins over to Facebook and
Speaker:Instagram. I'm sure we'll be hearing a lot more about that
Speaker:as it rolls out before you move on to your next
Speaker:activity of the day,
Speaker:make sure to get your name on the list for at
Speaker:least one gift biz bash.
Speaker:You can see the dates for April and may and all
Speaker:upcoming bashes.
Speaker:Again, if you're watching this later over at gift biz,
Speaker:unwrapped.com forward slash bash,
Speaker:if you're enjoying the podcast and would like to show support
Speaker:for the show,
Speaker:a rating and review is always fabulous,
Speaker:but there are other ways for you to get something tangible
Speaker:in return for your support to visit my merch shop for
Speaker:a wide variety of inspirational items like mugs,
Speaker:journals, water bottles,
Speaker:and more featuring images and quotes to inspire you throughout your
Speaker:day makes a great gift to,
Speaker:and I've just added some new products for the season to
Speaker:the shop as well.
Speaker:Turnaround is quick and the quality is top notch.
Speaker:You should expect nothing less.
Speaker:Take a look at all the options over at gift biz,
Speaker:unwrapped.com forward slash shop.
Speaker:All proceeds from these purchases goes to help offset the cost
Speaker:of producing this podcast and now be safe and well.
Speaker:And I'll see you again next time for the gift biz
Speaker:unwrapped podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is it's a place where we all gather
Speaker:and our community support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite posts every single week,
Speaker:without doubt.
Speaker:Wait, what aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.