Episode 2: Elon Musk, Corporate Citizenship, and Brand Cynicism
In this week's episode of the Marketing on Tap podcast, Sam Fiorella and Danny Brown take a look at how backlashes can start quickly when brands looking to be socially responsible get it wrong.
Elon Musk, and his attempts to help - some would say hinder - the rescue efforts to free the kids trapped in a cave in Thailand, is a perfect example of a "good deed" gone wrong. Can brands ever be truly good with their intentions, or does PR and an opportunity to promote get in the way?
Settle back and enjoy this week's topic, brought to you in the usual unscripted manner that you've come to expect when Sam and Danny take the mic.