It’s a new season of Smashing The Plateau, and our host David Shriner-Cahn is shaking things up a bit by tackling one of the small business world’s most controversial subjects.

Professional coaching has skyrocketed over past several years, but what do we really know about it? Not only are most coaches unqualified to help clients with their specific problems, there isn’t one set of certifications or controls in the coaching industry that everyone follows. During this episode, David tackles the coaching-industrial complex, revealing hidden facets of this multi-billion-dollar industry.

You’ll hear…

• Why most coaches fall short on helping you with how to achieve your goals.
• Why our self-help culture may do more harm than good.
• How many coaches take advantage of our emotional voids.
• Why relationships that can really help address your unique challenges are critical to smash the plateau.

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