270: Kung Fu, Occam’s Razor, Neuroscience, Motiliti Marketing
Kung Fu Marketing with Motiliti, Occam\'s Razor and Neuroscience Passions:
Dr. Joe Schaefer is a digital marketing agency owner, but that is only the tip of the iceberg with him. He has a Ph.D. and is a published neuroscience researcher. He is also a 7th-degree black belt in Kung Fu and has been teaching and training for over 30 years with a 300 person school in Austin Texas. He brings all of this mastery and skill to the table with each of his clients as he guides, transforms and educates them on digital marketing.
Quote:\"Where are you on your \"10 year to mastery\" plan?\" ~ Dr. Joe Schaefer
Quote:\"Progress is not achieved by luck or accident, but by working on yourself daily\" ~ Epictetus
Top 3 Hot Points:
30 Years of Kung Fu Lessons
[spp-tweet tweet=\"You Too Can LIVETHEFUEL! @MotilitiMoves \"]
I\'ll tell you what, the lesson that I would carry because I\'m sure I have we have a lot of entrepreneurs listening, right. So and whether they\'re that no matter what they\'re trying to do in their life, or you\'re trying to do in your life, I guarantee you 100% success, that you will reach everything that you want if you just don\'t quit.
When my students come to me and say I need advice, I\'m going to start a business, we sit down and we look at it like belts. In six months you can\'t give up on this because you\'re only a blue belt. What does your business goal look like when you\'re a brown belt? What are we going to call a brown belt? What are we going to call a black belt? So I asked my people, where are you on your 10-year plan?
[spp-timestamp time=\"10:00\"] I\'ve got a guy who just tested for fifth-degree black belt. He\'s seventy years old. He can\'t do what everybody else can do. But he is out there. He works out about 10 hours a week in my school. Everybody thinks martial arts is for kids. However, two-thirds of my students are adults.
[spp-timestamp time=\"21:30\"] Explain for the listeners who don\'t know what a kata is. I\'ll let the master here explain what it\'s like. A prearranged sequence of moves that teach, it transmits the moves forward in time. So if I teach you the Kata, it will have all the moves of that system, the blocks, the kicks, the punches, the traps, the sweeps, all of those things.
[spp-timestamp time=\"30:00\"] As we kept moving along, we have realized that the real problem here is not the video, it\'s not getting results. Having traffic or your website\'s terrible? We started expanding our services into all of these other areas. So we could serve the client because the video wasn\'t the issue.
[spp-timestamp time=\"41:00\"] That\'s a really important day when I started saying that to people. Putting my big boy pants on and saying, that is not actually in our wheelhouse. We could do it. But it\'s not what I want to do. Here\'s somebody else who can do it far better than I can, so go there.