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208 – How to Find Your Courage for Selling with Mariana Ruiz of Impact Driven Entrepreneur
Episode 2081st April 2019 • Gift Biz Unwrapped • Sue Monhait
00:00:00 00:38:30

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Mariana Ruiz is a Certified Business Coach + Consultant and international bestselling author. She uses her background in brain science, hospital administration, and 12 years of marketing, sales and business experience to help market in a way that attracts your ideal clients and converts followers to clients through service-based selling. She has been featured in various podcasts and blogs including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hundreds of businesses, she has empowered them to increase their profit and serve more people all over the world.

Business Building Insights

  • Don’t focus on selling. Instead, remind yourself that what you offer helps a lot of people.
  • There are 5 levels of impact
  • 1. How your business impacts your life.
  • 2. How your product impacts your customers.
  • 3. The value your business brings to your team.
  • 4. The opportunities available to give back.
  • 5. And the invisible impact.
  • Good things happen when you decide to show up.
  • Sharing your product will create ripples of impact.
  • Trust yourself. Your intuition will guide you more than your logical mind.

Contact Links

Website Facebook Instagram LinkedIn

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Join our FREE Gift Biz Breeze Facebook Community

  If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you.
Thanks! Sue

Transcripts

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You're listening to gift biz on unwrapped episode 208 I think

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that the best way that we can motivate ourselves to sell

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is by really embracing all of the ways that we can

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help At Tinton gifters,

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bakers, crafters,

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and makers pursuing your dream can be fun whether you have

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an established business or looking to start one now you are

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in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode packed full of invaluable guidance,

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resources and the support you need to grow your gift biz.

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Here is your host gift biz gal,

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Sue moon Heights.

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Hi there,

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it's Sue.

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Thank you so much for joining me today.

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We are going to start off by another listener review and

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this is from somebody that I connected with over in Instagram.

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Oh my gosh.

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It's been a little while now,

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Annie of natural Annie essentials and she writes,

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love listening while pouring my candles.

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Thank you for your amazing show,

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Sue. I've been a long time listener and the show just

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gets better and better.

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Always tuned in.

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Oh my gosh,

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Annie, thank you so much for that.

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And I love it on two fronts.

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First off that you're being productive because you're working while you're

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listening, so that's always good.

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But second candles,

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my favorite thing,

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as most people know,

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and if you're new to the show and you don't know,

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just stay tuned.

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You'll understand with the very first question and if you're an

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Instagrammer, why don't we connect just like Annie and I did

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several years ago,

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my handle over on Instagram is gift biz on wrapped.

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Now I'm excited about pretty much every show that I bring

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to you,

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but this one in particular I think serves a need that

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we all have,

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and that is how do we approach sales so that we're

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not feeling pushy and uncomfortable when there it be something.

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If we could talk about our product and share with people

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why it would be so valuable for them to have in

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a way that felt good and energized both of us,

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that's where we're headed with this show.

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And since it is always important to be bringing in new

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business, there is no time to waste.

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Let's jump right into the show Today.

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It is my Pleasure to introduce you to Mariana Cruz of

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impact driven entrepreneur.

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Marianna is a certified business coach and consultant and international bestselling

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author. She uses her background in brain science hospital administration and

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12 years of marketing,

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sales and business experience to help market in a way that

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attracts your ideal clients and convert followers to clients through service

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based selling.

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She's been featured in various podcasts,

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blogs, including Huffington post today.com

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and the millionaire insider extravaganza.

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Through working with hundreds of businesses,

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she has empowered them to increase their profit and serve more

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people all over the world.

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And today we are so lucky because she gets to serve

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us. Mariana,

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thank you so much and welcome to the gift biz unwrapped

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podcast. Hi Sue.

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Thanks for having me.

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I want to jump right into the very first question that

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I ask every single guest and that is to give us

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a little bit of a different look at you through a

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motivational candle.

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So if you were to share with us what color your

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candle would be and what a quote or some type of

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sane would be on your candle,

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what would it look like?

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So it would be a Rose gold because that's my favorite

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color and that's like the new hot color too.

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And it would say everything happens for us.

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So basically that means that even if you may be going

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through something that is tough,

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it's all happening for your highest good and it's all happening

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for you to learn the next lesson on your path.

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I like that because it makes you a little more accepting

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of what's going on,

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even if it's not necessarily what you want it to happen

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in a certain situation.

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Exactly. And then we don't step into the victim mode,

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but we can actually start to see the lessons and just

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really move forward and really embrace it.

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Because sometimes our darkest moments can be really,

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really transformative in our lives where the biggest changes are made

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for sure.

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But we don't see it that way when we're in it

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most of the time.

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And what you're talking about is saying,

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okay, look at this from a different perspective.

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You're going to work through it and just recognize it while

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you're in the midst of that messiness.

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Exactly. Share with us a little bit more how you've gotten

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to where you are right now.

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Sure. So I started off when I was 23 I graduated

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from nursing school and my first job was in the neurosurgical

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ICU. So I worked in brain surgery as a brand new

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graduate nurse,

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which was scary.

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Just that whole thing sounds scary even now.

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That sounds like a serious field of medicine for sure.

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Yes, exactly.

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And so I really loved it because since I was a

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child, first of all there's many things about me.

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Number one,

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since I was a kid I was always into entrepreneurial stuff.

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In fact,

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I know a lot of your audience is in KRAS and

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creating things.

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I mean I literally,

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when I was seven created my first business where I was

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going door to door collecting cans cause we lived in university

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housing. We were immigrants.

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Like I came from Venezuela and I'm like,

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well, we're living on college campus.

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What do we got a lot of here?

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And it's like cans,

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right? Like they're always drinking.

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So you were collecting cans and exchanging them for money?

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Yeah, so I would purchase that because I was like,

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I'm like,

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this is amazing in the U S you can get money

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for this,

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but I'm,

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I don't want to take that Away for many ones,

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so I'll just make it as like a service.

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So we would purchase them from everybody and we would take

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them to the store for them.

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And I was seven legit started and then through my entire

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childhood, I mean I've made jewelry and like all the things

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that you do when you're a child and you're an entrepreneur

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in your core,

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all of that.

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Now why did I go to nursing school and do that?

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Cause my parents were both professors.

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So it's like you had to go to college and do

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that. Like that was just the path that I was on

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when I graduated.

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I started at the neuro surgical ICU and I loved it.

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It was intellectually very stimulating for me and I really enjoy

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that kind of stimulation.

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My physical body though was suffering by the time I was

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25 already had some pretty severe physical injuries from lifting and

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carrying patients and the type of work that we were doing

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overnight shifts and all that kind of stuff.

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So I eventually was like,

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okay, I can use my intellect,

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my brain to actually rise up to a different level within

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the hospital.

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And that's what I started to realize is the higher level

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thinking I can do,

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the more of a raise I can give myself.

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And so I ended up going into hospital administration of the

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following years and was about to oversee three hospitals in Texas

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when my premier daughter was born at just two pounds.

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And when I shared my quote,

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this is really the biggest lesson I learned from this experience.

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It was the hardest time in our lives because I already

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had a 16 month old baby.

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And then I have a two pound baby in the ICU

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for over 68 days having open heart surgery and as a

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nurse like knowing all of that,

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you can get really deep into the rabbit hole of like

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what is going to happen very quickly.

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You know,

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way too much.

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Way too much.

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Yeah. Oh way too hard.

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So when that happened,

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I of course my entrepreneurial self had already been like I

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had real estate property and I already had an online coaching

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business that I was working on the side and I was

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so grateful to that business because when that happened I just

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leaned into that.

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I said,

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you know what,

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I may not be able to go back to my job

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ever, but what I can do right now in the hospital

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bedside, literally when your baby's a premium,

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she was being fed through tubes and stuff.

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But I would pump in the breastfeeding room and I would

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just pump and work on my business.

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So I was like lead generating,

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like online social media,

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building my website,

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all that to really up level and what I was doing

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and really take that business more seriously.

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And I think that was exactly what needed to happen for

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me to take that next step because being in that level

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of a cushy job that I was in,

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I just didn't really have the courage to go all into

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my business because I was really comfortable financially and you know

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what I mean?

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So it was the perfect thing that happened even though it

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was scary.

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I'm quite sure it was,

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I bet it was a sanity play too for you.

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You know,

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you could start working on that business,

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but you weren't just sitting at the hospital focusing on everything

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that was going on.

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You had a little bit of a diversion even though you

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were fully there when you needed to be.

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Exactly. So just from your own mental health perspective,

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I think it was good.

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As entrepreneurs,

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we always talk about there was an event that made us

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switch or whatever,

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but there are some people who will be in administration and

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that's absolutely fine and that's like you could have been happy

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possibly doing what you were doing for exactly the reasons you

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said, but I want to point out that what you were

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talking about and recognized early is that feel for entrepreneurial ship

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even when you were little before that word,

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probably anybody knew what that word was.

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Exactly. I think that's a good thing to point out for

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all of our listeners here is that if that's how you

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felt, then pay attention to that because like your story is

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Marianna, you could have just stayed in administration because it was

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safe and you liked it.

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I heard nothing in your story that said you didn't like

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what you were doing.

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No, I loved it.

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And that was also sort of the problem,

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right? Because that internal entrepreneur South was still scratching.

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So I mean you never know the answer to this,

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but I'm just curious,

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do you think that you could have remained content with a

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job like that?

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For the rest of your life or do you think ultimately

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was that interest of doing your own thing and building your

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own thing?

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Do you think that would have welled up over time anyway?

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It would have probably welled up over time because what I

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was going to do next was,

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so when I got asked to oversee the three hospitals,

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I said,

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you know what,

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I still feel a little unqualified to be doing that.

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Of course,

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like my low self esteem,

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like always would come up.

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So I was actually going to go back and redo a

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master's and finish a master's in healthcare administration so that I

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could be even higher up in administration.

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But I think very quickly what probably would have happened is

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the same frustrations that I was already experiencing in the middle

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part of management in the hospital.

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And that was lack of autonomy.

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Yeah. So I think eventually I probably would have seen that

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and been like,

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what am I doing?

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But who knows how many years,

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right? And dollar spent.

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Right. Like getting another degree to qualify that I was actually

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worthy of this.

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It was just like all of this stuff that I thought

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I needed when really,

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like I said,

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I was an entrepreneur in my core.

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Yeah, for sure.

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This wasn't a part of the conversation that I've thought we

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were going to take,

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but I think it was a good conversation to have for

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some of our listeners who might find themselves in that situation.

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It's another angle for them to reflect on their own situation.

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Absolutely, and one other thing I really know about our listeners

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is that we all care so much about our guests as,

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can you share a little bit more of your story with

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your daughter?

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Like how did that progress?

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We don't have to go through long,

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but I know we're going to leave it unfinished and everyone's

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going to be like,

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is she okay?

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What happened?

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Yeah, no,

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she's totally fine.

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I mean that's the miracle,

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right? Like she is healthy.

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She's three years old.

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She's in school.

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Literally no developmental delays,

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nothing. She had a little bit of therapies and stuff in

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the beginning,

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but now she's fine.

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Wonderful. Well,

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thank you for sharing that personal part to great add to

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the story again for everyone who's listening and yeah,

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I have a big smile on my face,

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so I love that about your daughter.

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Okay, so I want to talk about service based selling and

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impact, the type of impact that you can really see,

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which is one of the things that you teach and part

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of your expertise and my audience,

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I'll tell you,

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when we talk about challenges,

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it's how do I get new customers and how do I

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convert them into sales,

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but Oh my gosh,

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I'm not going to be salesy.

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I don't want to be sleazy,

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you know,

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in all of that,

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how do I do this in a natural way?

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So I'm excited to dive into your information here,

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Marianna. Yeah,

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I think that this is so important.

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So if you're struggling with the sales aspect,

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I want you to not think of it in terms of

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this is something I'm doing to someone,

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and this is a subtle word choice,

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but it makes a huge difference in how you approach it.

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Instead, what we're going to do is say,

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how can this help more people?

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This is something that I'm doing to serve others.

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And that subtle shift makes it from something that we're either

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convincing someone to do or manipulating someone to do.

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And instead it is an act of love.

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Perfect. And I think some of us who have been in

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the sales days of old,

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it was always,

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well, even if they don't need it,

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figure out a reason why they do need it so that

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you can sell it to them.

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And now it's so different.

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To your point,

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if it's going to help them,

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you have something to offer.

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And that's the approach you take.

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Absolutely. So you talk about five different levels of impact that

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you can have for your clients.

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Share with us a little bit about what that's about.

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Yeah. So I think that the best way that we can

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motivate ourselves to sell is by really embracing all of the

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ways that we can help.

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Right? So what does that service even look like?

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So number one is your business is obviously going to impact

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your life.

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So right now it may be a side hustle,

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but as you take that business and work with Sue and

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keep building it up so that it becomes your full time

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job, that is going to change your quality of life.

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Okay. So the first level of impact is your life.

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How you get to live your life.

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That brings to mind for me that you really need to

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decide what you want your life to look like and then

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see how whatever you're doing with your business fits into it.

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And the reason I say that,

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Marianne, I'd be interested in your comments about it is,

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and I can think of one person.

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We've actually had them as a guest on the show.

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He's a Potter and he used to be a lawyer,

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like a big time lawyer.

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And healthwise got sick with his job because of the stress

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and the pressure.

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And he's like,

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why am I doing this?

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Well he stopped,

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started a pottery business.

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He has a great,

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like a location.

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He sells at craft shows,

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he loves what he's doing and he doesn't want to get

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any bigger.

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I mean that is what he wants to do for his

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life. And it's not always bigger.

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Better. Right.

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So when you talk about your life and how your life

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changes, for some people it might just be something they want

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part time and never want to replace what they're doing cause

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they like their nine to five,

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they like the security,

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that insurance,

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whatever. Or maybe they do want to replace,

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we have a lot of people who want to do that

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too. But feel realistic about how everything fits in your life.

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I mean I could go on and on about just this

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one point Marianna.

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Cause I think it's so important.

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It is and I love what you're saying here because it

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is an internal choice.

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Do not do it based on your friend Sally or somebody

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who you saw on the internet that looks super happy cause

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they always know there's another story.

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They could be happy But it's not the whole story.

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Right. Exactly.

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So I totally agree with you and whatever that looks like

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for you is the most important part.

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However, through doing your business there's going to be some positive

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impact. So let's identify it and intentionally create it.

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Perfect. Yep.

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Wonderful. Okay.

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Got it.

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Okay. So number two is how it's going to impact your

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clients. So because you showed up and did the pottery,

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right, how is that going to bring joy to those clients?

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How is that going to help those people?

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And for some of you,

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you may be like,

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I don't know.

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Right. And I,

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I've worked with artists before and that's where they're like,

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I don't know how this is really going to help them.

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And I'm like,

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what do you mean if I am struggling with,

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I don't like the decor of my home,

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it will bring me immense joy to have this in my

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home. If I'm wanting to have a really cute outfit for

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a date.

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If I have a certain piece of jewelry,

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it's going to make me feel really,

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really good,

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really confident,

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really happy,

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whatever those feelings are.

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So I think that we sometimes take that for granted,

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like what it brings to our clients,

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but there's something,

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and so really looking at how you want that to impact

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is really important.

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Yeah. And I think verbalizing it also for you to know

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then is a way that you're going to be able to

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talk about the value of the product that you offer for

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everybody else.

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Like if someone,

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and I'm talking to you guys,

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give biz listeners right now is if you just made a

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product that solves a problem,

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then that's obviously how it's going to help your customer.

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Okay, so you have a new way of cutting cookies or

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it's a new pin that'll keep your scarves together.

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You know,

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whatever is solve some type of a problem,

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but it could just be it's the joy and the feeling

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and all of that that Mariana has just described.

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It also can help if you are,

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while you were talking to Marianne,

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I was thinking about this to people who may cookies or

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cupcakes or have a bakery,

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the food that you create helps deepen relationships with people they're

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going to share it with.

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Maybe it's a cupcake with coffee or a scone with coffee

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or something like that.

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So no matter what your product is,

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I think often we feel exactly like what Mariana is saying,

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that there isn't a problem that it's solving.

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Well, it might not be a problem necessarily,

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but it enhances something.

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The beauty of the home of deepens a relationship makes you

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feel better about yourself when maybe you've been kind of down

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and out for a little while or something and you put

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on a scarf that you love,

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things like that.

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These are really good.

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Marianna. We're only on number two,

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So thank you.

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Okay, so number three is all about your team.

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So when this really hit home for me,

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so when I started my business,

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I was living in Texas as I said,

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and it gets hot.

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It's like 110 degrees in the summer.

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And we had hired a nanny to come to our house

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and watch the kids and cook and clean and like do

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all those things.

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And she was a retired woman.

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She had retired from a nonprofit and I found out that

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through working for us,

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she was saving up to buy an air conditioner.

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And I thought to myself,

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Holy cow,

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how do you not have an air conditioner in 110 degree

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heat? Right.

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Right. And so had I not had the business,

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had I not been able to hire her,

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she would be stuck without an air conditioner.

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And without being able to buy an air conditioner,

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I mean,

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who knows?

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She might have gotten a different job or whatever.

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Right. But that impact really hit home for me.

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And so there is so much you could do through your

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team in effecting their life because you were able to run

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a business profitably and were able to hire someone.

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You're changing their life.

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And would you also add things like you're able to enhance

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their skills based on things that they learn doing a job

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for you,

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all that type of thing too?

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Absolutely. Absolutely.

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We actually do take interns in my company,

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so we take interns and it's a lot of that.

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They're like,

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Oh my gosh,

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I did not know I could be able to do this

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or I didn't know that I would learn so much about

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psychology or I didn't know that I could learn how to

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get over my fear of sales.

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Right? Like all of this stuff,

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right? It's like you're enhancing their skills and then what are

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they going to be able to do because of that experience?

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Yeah. I don't think that many of us think about that

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within our business.

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We're so busy getting things done,

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getting orders out,

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making products,

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selling more that you think about that.

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Absolutely. Oh my gosh,

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Isn't Marianna sharing such fabulous guidelines for selling with us?

Speaker:

We're going to hear the final two ways we embrace and

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help through our business.

Speaker:

Right after a word from our sponsor,

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ribbon print company.

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for more information.

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So the next one is all about how you can give

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back in bigger ways.

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I think this is what most people think of when they

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think of making a difference.

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They're like,

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Oh, when my company gets to X revenue,

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then we'll give back in bigger ways so we don't have

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to go too much into it.

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But for some of my clients,

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especially as you're getting in higher income level where it really

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isn't like all of the impact in your life is not

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going to be seen as much.

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You can really lean into this part.

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You can say,

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you know what,

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I really want to sponsor this or donate here or support

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this cause.

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And that can really help to motivate you,

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especially if you're already doing well,

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but you want to take it up to the next level.

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Wonderful. I'm thinking also we have several people that I know

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I've worked with who have started businesses because of the impact

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that they want to make.

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They're perhaps selling products from third world countries and empowering women

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who are making those products,

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but selling over here in America or in Europe.

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So their whole reason for being in business unto itself is

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a cause that kind of merges number three and four together.

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I think a little bit.

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But so if you have something like that that's really ingrained

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into your business,

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I'm thinking you'd want to get the word out about that.

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This is the base behind your company,

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right? Yes.

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And that's kind of how I look at all of them

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actually. If you're really pushing because of those impacts,

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right? Whatever they are.

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Whichever one is lighting up the most for you right now,

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use that as your courage for selling Because you're so committed

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to the cause.

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You kind of forget,

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and again you're going back to the point that there is

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something that you have to offer.

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You're not pushing it on people,

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but I think when you say your courage for selling is

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like stop thinking about yourself and think about what the impact

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is. Exactly.

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But I think taking this devil's advocate,

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if you will,

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I think I'm hesitating because I'm thinking through this a little

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bit. You don't want to create a cause just to have

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a cause based initiative.

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You don't have to,

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I mean you need to have some portion of your heart

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into it.

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You don't want to just say,

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Oh well we want to look like we're really supportive of

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something, so let's choose something and just do it.

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Do you want to have some type of connection?

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Yeah, and that's why I think like what I found with

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my clients is some clients are so motivated by that cause

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like just like you mentioned some of your clients were,

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that's their sole thing,

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but there's other clients that that is less important.

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What is more important is perhaps the side or perhaps it's

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the team side.

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So I think it's really just again,

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tuning in just like our version of success.

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What is your version of successful impact mean?

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And if it's not the cause,

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then don't put yourself pressure to be the cause And don't

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create something just cause you feel you have to check off

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that list either because it won't look genuine then.

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Exactly. And it won't feel right.

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Right. But having said that too,

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you could do things that are a point in time.

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Like, let's say your community does a five K race and

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all of the proceeds go to a humane society or animals

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or something like that.

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You could help sponsor things that are a point in time

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too. Absolutely.

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An overarching need or just individual projects,

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if you will,

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I guess I'd say.

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Absolutely. And so the value of this,

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number four is obviously the impact on whatever type of money

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that you're able to make that can help support the charity.

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I know you'd have to talk about it in your business

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or else no one's going to understand it,

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but how much do you hype what you're doing so that

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you don't cross the line of looking self-serving to self-serving?

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You know what I mean?

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Yeah. I think you're right.

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I think that is a fine line for us.

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It's more like that's just what we do.

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We don't talk about it that much,

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but I have seen other people talk about it a lot,

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and so I think it also just means it goes back

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to what do you feel comfortable with?

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And also I think too,

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as a brand,

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is that something that your audience cares about?

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If they do,

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then I think it's worth it to share more and maybe

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I haven't been sharing enough now that I'm thinking about it,

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like maybe I should be sharing more of that.

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Yeah. Okay.

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That's interesting in that makes a lot of sense because just

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by nature of who your audience is,

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is this something that they can get behind?

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I also think if it's something really personal to you,

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like let's use Mariana's example with her daughter.

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If you had something that was going on with a client

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in your community,

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something that was very personal to you and you were sharing

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it, they could get behind it because of you,

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because they care about you and your business and your brand

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and the company too.

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Exactly. I think it all goes back to that.

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It just has to be genuine.

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I think so too,

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and again,

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like you said,

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it could be those small projects.

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I know when I did one of my launches awhile back,

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there was a lady at the gym and she was just

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leaving a very abusive relationship and had these two tiny kids

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and had no money.

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So we donated diapers and clothing and things like that to

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her. Again,

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it was a one point in time and for me it

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was like just that impact was so big because she was

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totally not expecting it.

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So it was really fun.

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That's awesome.

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Yeah. So things like that.

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And right now Venezuela,

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I don't know if you know,

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but it's going through a lot.

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And so we've been doing stuff,

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my dad actually sends like medical supplies,

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things to Venezuela through a charity that he runs.

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So we do things like that where it's like a special

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cause or something really going on,

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but it's not like we're sharing it every day on social

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media, if that makes sense.

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Right. So it's not like your company is a front for

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the whole cause either.

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There's gotta be balance.

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Exactly. Yeah.

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So that's a perfect example because this is part of your

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story and people who are part of impact driven entrepreneur resonate

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with you and care about you and understand that that's important

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to you and want to support it.

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Exactly. So it's a perfect example.

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Yeah. Okay.

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And what about number five?

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What do we have there?

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Okay, number five,

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I think it's,

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I don't know.

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We'll see what you guys think.

Speaker:

So number five is invisible impact.

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It's because you decided to show up.

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Good things happened and you may never know about it.

Speaker:

So for example,

Speaker:

if you're marketing online,

Speaker:

there may be a post that you did,

Speaker:

you may have shared something,

Speaker:

you may have shared a story that hit a nerve with

Speaker:

someone in a positive way.

Speaker:

And just because you showed up to do your marketing that

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you were supposed to be doing anyway,

Speaker:

you may have helped somebody brighten their day.

Speaker:

And for me,

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that's the one that gives me the most goosebumps because you

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will never know.

Speaker:

And it's also just the beauty of getting to be in

Speaker:

business. I so agree with you.

Speaker:

I went off on a tirade the other day with people

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in my maker's MBA program.

Speaker:

I won't say a tirade,

Speaker:

but there was a question that came up and someone was

Speaker:

just having a challenging day,

Speaker:

if you will.

Speaker:

And I'm like,

Speaker:

let's just stop here and recognize that these are the things

Speaker:

we wanted to be doing.

Speaker:

And along with that comes some challenging days,

Speaker:

some great days,

Speaker:

but if you could pull yourself out of your body and

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look at what you're able to do and have your own

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business, how cool is that?

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Right. And we forget about that sometimes because again,

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we're so close,

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we're in the middle or in the midst of everything.

Speaker:

Exactly. I love this concept of invisible impact and I'm thinking

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just bringing up the concept in and of itself,

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just having the idea that that's the truth of it,

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you know,

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makes you feel good about it even though you said,

Speaker:

cause you're not gonna really necessarily know.

Speaker:

Right, exactly.

Speaker:

Have you ever been in a situation where you're out at

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maybe a conference or randomly someone sends you an email out

Speaker:

of the blue or maybe it's a review on your podcast

Speaker:

and someone says,

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I've been listening to you for years.

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I'd never be in the place I am right now.

Speaker:

Or you're the one who helped me make this move.

Speaker:

I mean,

Speaker:

every once in a while those things come out with actions

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that you took a long time ago.

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Yes, absolutely.

Speaker:

That's happened to me multiple times.

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Like a random podcast that I did,

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somebody messaged me and said,

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Oh, thanks for that strategy.

Speaker:

I just booked two clients from one free podcast.

Speaker:

Thank you.

Speaker:

I was like,

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what? I was like,

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that's right.

Speaker:

But I always think of the invisibility of that because that

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was amazing that I got to hear that from her.

Speaker:

But like also what if there was others or what if

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another episode helped somebody in a different way.

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That's the beauty.

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That is the beauty And if there's one more than likely

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there are others.

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Exactly, and to relate it to people who are listening.

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Maybe someone just enjoys your beautiful candle while they're taking their

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bath at night and it's a way to for them to

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relax from their day.

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And how wonderful for you to be providing that moment because

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of the scent of your candle is exactly what they need.

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Things like that.

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Yeah. And I would even go further to say like what

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if that woman is a mom and she had a really

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stressful day but like tomorrow how she's going to show up

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as a mom is going to be so much better because

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she had that downtime.

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Right. Kind of in a way.

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Indirect impact impact in the moment,

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but indirect impact because it would linger on in this example.

Speaker:

Exactly. All right,

Speaker:

so how do we remember all of these?

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So after we're done,

Speaker:

our listeners are listening to the show and like I'm even

Speaker:

thinking for myself cause these are so good,

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Marianna, is how do you integrate these into your life and

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remember them,

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I don't know.

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You write them down so you can always resource them or

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something. I don't know.

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Yeah, absolutely.

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You can write down for me how I like to work

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with my clients on it is like,

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okay, which one are you feeling the most drive from the

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most. Like yes,

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this is the one that can really propel me forward in

Speaker:

that dark moment.

Speaker:

And that's the one that you're going to say put on

Speaker:

your vision board or put it in front of your desk

Speaker:

to really guide you.

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Perfect. Yeah,

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just take one and really use that.

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I like that.

Speaker:

I like that a lot cause you know so often we'll

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listen and it all sounds good and then we're so busy

Speaker:

we go on our Merry way and that's that.

Speaker:

That's a great piece of advice here.

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Okay. Anything else around the five tangible levels of impact that

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we should talk about?

Speaker:

Any like umbrella?

Speaker:

Just to kind of summarize it all.

Speaker:

I could summarize each if that's,

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Yeah, we can go back and let's do a quick review

Speaker:

for everybody.

Speaker:

That'd be great.

Speaker:

Yeah. Quick review.

Speaker:

So the first level of impact is how your business is

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going to affect your quality of life on a daily or

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weekly basis.

Speaker:

Number two was how your business is going to affect your

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clients, right?

Speaker:

So those people that are buying your products.

Speaker:

Number three is how it will affect your team or the

Speaker:

people you're going to be able to hire because of the

Speaker:

business. Number four is how you may give back,

Speaker:

whether that be a special event or something more consistent.

Speaker:

It's really up to you.

Speaker:

And then number five is the invisible impact.

Speaker:

In other words,

Speaker:

just because you showed up to market and share your product,

Speaker:

how it might be helping others and just creating ripples of

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impact. Perfect.

Speaker:

Okay, so I want to take you back to something we

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talked about in the beginning and that was you in your

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role in administration,

Speaker:

and I'm thinking about somebody who's listening right now who might

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be in a similar situation.

Speaker:

They like what they're doing.

Speaker:

They've got a projectory in terms of additional education.

Speaker:

They've had their eye on a higher level position or they

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just like where they are.

Speaker:

They're satisfied,

Speaker:

it's working well,

Speaker:

but they've got this feeling just like you did.

Speaker:

They have been an entrepreneur and done things of their own

Speaker:

a lot,

Speaker:

even from childhood.

Speaker:

What would you say to that person if they're thinking about,

Speaker:

well, should I make a leap?

Speaker:

Should I not?

Speaker:

Should I stay?

Speaker:

Should I do it on the side?

Speaker:

Should I just forget about it?

Speaker:

Because the position I'm in right now is really serving me

Speaker:

well. What would you say to that woman?

Speaker:

I would say to trust herself because I think our intuition

Speaker:

can guide us more than our logical mind.

Speaker:

Right? Or even like me.

Speaker:

So I would say trust yourself.

Speaker:

I think you know in your gut and it takes getting

Speaker:

quiet and really just listening to what you really want and

Speaker:

allowing yourself to have that vision and then trust it.

Speaker:

Perfect. Yeah.

Speaker:

Intuition. So powerful.

Speaker:

And we don't really listen enough.

Speaker:

I agree with you there.

Speaker:

All right,

Speaker:

wonderful. These are great,

Speaker:

Maryanne. I really appreciate you sharing them with us.

Speaker:

And now we would like to share something with you.

Speaker:

I'd like to present you with a virtual gift.

Speaker:

It's a magical box containing unlimited possibilities for your future.

Speaker:

So this is your dream or your goal of almost unreachable

Speaker:

Heights. It can be for impact driven entrepreneur or something else.

Speaker:

Please accept this gift and open it in our presence.

Speaker:

What's inside your box?

Speaker:

Oh my gosh,

Speaker:

I've never shared this publicly.

Speaker:

So I want to help a million people to make a

Speaker:

bigger difference in the world.

Speaker:

So you want to get the message out to a million

Speaker:

people. Perfect.

Speaker:

Well we can all help you with that because we can

Speaker:

share the message that you've just presented here and obviously my

Speaker:

podcast will bring you to other people who have not known

Speaker:

you yet before.

Speaker:

So we'll help a little bit,

Speaker:

as much as we can right here and now.

Speaker:

How's that?

Speaker:

Oh my gosh,

Speaker:

thank you.

Speaker:

I so appreciate it.

Speaker:

And how would people get in touch with you if they

Speaker:

want to know more?

Speaker:

You can visit my website,

Speaker:

the impact driven entrepreneur and there you have access to all

Speaker:

my content and see where our community is,

Speaker:

the podcast,

Speaker:

et cetera.

Speaker:

Okay. And share a little bit about what you talk about

Speaker:

on your podcast cause I'd love for you to pick up

Speaker:

a few new listeners as well.

Speaker:

Sure. So the podcast is all about how you can scale

Speaker:

your business with a six figure group program.

Speaker:

And so I know we haven't really talked at all about

Speaker:

group programs,

Speaker:

but basically something that you're and coaching Your audience through and

Speaker:

really just helping them support,

Speaker:

supporting them along the way.

Speaker:

Okay, so that's your area of expertise and what you really

Speaker:

drive into in terms of your work with your clients.

Speaker:

Exactly. Perfect.

Speaker:

Wonderful. Well thank you so much.

Speaker:

This has been a fabulous conversation.

Speaker:

I really love the idea and gift biz listeners.

Speaker:

Now I'm giving you homework.

Speaker:

I want you to pick one of these five and put

Speaker:

it on your vision board or make yourself a screensaver for

Speaker:

your phone or something so that you can really take to

Speaker:

heart one of these five and help it move you forward

Speaker:

with your business.

Speaker:

Marianna, I thank you so much.

Speaker:

I've really,

Speaker:

really enjoyed our conversation today and I appreciate all that you've

Speaker:

shared with my listeners here on the podcast.

Speaker:

Thank you so much for having me.

Speaker:

Sue, isn't it amazing how it sounds so doable to sell

Speaker:

something that we fear,

Speaker:

but the way Mariana talks about it in terms of being

Speaker:

a service versus being something that's aggressive and forceful and pushy.

Speaker:

When you change your mindset about this,

Speaker:

I'm confident that this is something we all can do now.

Speaker:

Service-based selling happens after you have customers already coming to you,

Speaker:

but how do you attract those customers in the first place?

Speaker:

That is the topic of the podcast next week and I

Speaker:

guarantee you you do not want to miss it until then.

Speaker:

Have a wonderful and productive week and I'll catch you next

Speaker:

Monday on the gift biz unwrapped podcast.

Speaker:

I want to make sure you're familiar with my free Facebook

Speaker:

group called gift biz breeze.

Speaker:

It's a place where we all gather and our community to

Speaker:

support each other.

Speaker:

I've got a really fun post in there.

Speaker:

That's my favorite of the week.

Speaker:

I have to say where I invite all of you to

Speaker:

share what you're doing,

Speaker:

to show pictures of your product,

Speaker:

to show what you're working on for the week,

Speaker:

to get reaction from other people and just for fun because

Speaker:

we all get to see the wonderful products that everybody in

Speaker:

the community is making.

Speaker:

My favorite posts every single week without doubt.

Speaker:

Wait, what aren't you part of the group already?

Speaker:

If not,

Speaker:

make sure to jump over to Facebook and search for the

Speaker:

group gift biz breeze.

Speaker:

Don't delay.

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