O.K, guys... This episode is a little different in that I recorded the episode from the car before I wrote the show notes. My standard process for solo show episodes is that I write out the show notes first, then use those as a guide to record the episode. I've been thinking about how to proceed with the show notes for this episode and am going to do something a little different. I'm going to give you the bullet points and then will include the transcripts after the fact (I'm still working on them). I'm sure I'll be adding to the post after the transcripts are completed but I really wanted to get this episode out first (not wait for the transcripts). This episode was a ton of fun for me because I've been a little extra fired up lately. But fired up in a good way. I feel super focused with everything I'm doing. Why You're Not Making Money with Your WordPress Site Are you the technician or the entrepreneur? If you're stuck in the day-to-day tasks in your business and don't feel any further than you did in your business last year? You're probably the technician. If you're able to focus on what you're really great at (as opposed to keeping yourself busy with what I call the 'peripherals'), then you're the entrepreneur. At some point, you need to shout from the rooftops that you have something to SELL. That YOU can solve a problem for your customer/subscriber. If you don't want to do the marketing and promotion, it's quite possible you don't want to be an entrepreneur. Which is O.K. Not everyone who is good at a particular skill wants to sell that skill. They simply want to practice it. Here's an example of what I mean. Let's say you're an amazing woodworker. You create custom furniture pieces and love what you do. If you're more excited about woodworking than you are about selling the creations? It might be time to hire someone for marketing (or you have to step into marketing until you can hire someone). My Deep Dive into Expert Secrets This book has totally turned my life upside down (in a good way) and is where I've discovered "the missing piece" in my business. It was because of reading this book that I've had this light bulb moment and have really dug into ALL my messaging in my business. I'm starting with LeadSurveys (because it's a new brand and I'm still not super clear on everything) then will dive into WPChick. Here are a few things I've been working on: messaging why my story (what was the moment or thing that got me excited about LeadSurveys in the first place) what are people's beliefs when it comes to list building and growing their audience what is the pain point for our customer? what is the new opportunity that LeadSurveys offers them? what is the psychology behind what makes someone want to take action? NONE of this is new you guys. I've heard it all before, I've read it before, but for some reason, it's all clicking into place. And it's WORKING. Links from this episode Content Creators LeadSurveys Expert Secrets