In this Data Point, Frank visits the new Barnes and Noble location in Rockville, MD which is the first store in the US to sport the book retailer's new design. Oddly enough, it looks a lot like the Amazon brick and mortar bookstore just down the road in Bethesda. (see previous data point http://datadriven.tv/episodes/thoughts-on-amazons-brick-and-mortar-bookstore/ )

With less space and a revamped layout, you have to think that the store's design is much more data-driven. (Pun somewhat intended.)