Dialling in from Toronto, Canada, SEO expert John Vuong runs through what you can do to be fully discoverable by your ideal audience. As John mentions, people on Google are at the buying stage of the process – whether it’s checking reviews, your menu, if you’re available for takeaway within the next five minutes, and so on. Being SEO-optimised is essential.
John’s entrepreneurial spirit and experience working with more than 5,000 local business owners at Yellow Pages inspired him to start his own company, Local SEO Search, in 2013. It is a full-service search engine optimization (SEO) company that serves small businesses.
In this episode, we explore what you can do as a business owner to get started with SEO. We also discuss how to manage SEO when you’re time-poor, the 14 digital touch points of your customer, embracing mistakes, and what John has learnt from working with thousands of small business owners throughout his career