Matt Lachowitzer shares his strategy for keeping his team engaged and communicative, including shutting down his business for three days to hold a company meeting. The meeting focused on differentiation, engagement, and culture and included a keynote speaker and team-building activities. The episode highlights Matt's commitment to creating a fun, engaging workplace culture that fosters collaboration and growth.

• Watch Full Video: HERE
• Purpose of the company meeting [00:03:28]
• Differentiation [00:03:49] Matt Lachowitzer talks about the importance of differentiation and how they brought in a speaker to help their team think about how they can differentiate themselves from other businesses.
• Communication tools [00:05:23]
• Shutting down the business for a company meeting [00:07:23]
• Training Breakout Sessions [00:09:29] Matt talks about the different breakout sessions they had during the training event, including technician training classes and service advisor and manager training.
• Feedback and Extracurricular Activities [00:13:36]
• Customer Lifecycle and Experience [00:17:36]
• FORD [00:18:41] Matt explains the FORD acronym, which stands for Family, Occupation, Recreation, and Dreams, and how his company uses it to build relationships with customers.
• Company Culture [00:20:39] Matt emphasizes the importance of company culture and how it has led him to start his own coaching company, Hammer Consulting.
• Rockstar of the Month [00:20:48] Matt talks about his company's Rockstar of the Month award, given to team members who embody the company's culture and attitude.
• Importance of Establishing Culture [00:23:53] Carm and Matt discuss the importance of establishing a company culture and how it can be done through small efforts like showing employees that you care.

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