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How To Protect Your Idea Factory
19th September 2022 • The Accidental Creative with Todd Henry • Todd Henry
00:00:00 00:25:03

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If you want to do your best creative work, you must learn to protect your "idea factory". This is the source of your deepest insights and value.

A few years ago, I came across the Walt Disney business model from 1957. I liked it so much that I found a copy, framed it, and put it on my wall.

The reason that I love this business model so much is because everything about it centers around the creative output of the film studio. I have taken to calling this the "idea factory", because I think that's the most appropriate phrase for it. Walt Disney recognized that all of the value that the company creates ultimately came down to its ability to protect its idea factory.

On today's show, we're going to talk about some ways that you identify and protect your own idea factory.

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