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The Email Marketing Show - ResponseSuite EPISODE 25, 14th April 2020
Who Should Do Your Email Marketing?
00:00:00 00:22:47

Who Should Do Your Email Marketing?

Are you really the best person to be doing your email marketing?

When you start a business one of the first things you do is figure out what you’re good at, and what you’re not so good at.

So if you absolutely love writing email copy but working out the technical side of things makes you want to put your head in a blender, then that’s okay.

If you’re a long-time listener then you’ll know that there’s more to email marketing than just writing emails, and there are plenty of people out there jumping with excitement at the thought of helping you out with the bits that you aren’t keen on, or don’t have the time for.

This episode we’re diving into how you can outsource your email marketing, who you should trust with your emails, and the systems to help you along the way.

Episode Content


  • (0:35) Funny fact with Rob and Kennedy
  • (2:35) The way we like to make our voices heard.
  • (3:00) The big question you need to ask yourself before going any further.
  • (5:49) If you’re going to outsource your email marketing, you should definitely outsource this bit first.
  • (7:55) Who’s got the final piece of the strategy puzzle?
  • (9:29) The magic of skill transference!
  • (13:42) This could be the thing that motivates you to kick it off.
  • (15:38) Listeners question with @MayKingTea
  • (19:29) Subject line of the week.

Episode Resources


ConvertKit

Infusionsoft

ActiveCampaign

7.5 Types Of Email Call To Action You’ll Actually Use – Blog Post

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

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