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Challenges faced by independent artists and creators in Ghana | Collaboration and Monetisation of Afrobeats, African Culture and Creators by International Media and Brands(S6 Clips)
Episode 19418th August 2024 • The Sound of Accra Podcast • Adrian Daniels
00:00:00 00:10:34

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This part of the conversation with Christina Carmel underscored the significance of attracting talent and promoters to Ghana while highlighting the impact of famous individuals visiting the country. This exchange of creativity and talent represents a promising trajectory for the global resonance of African music and culture.

Projected potential visits to Ghana by influential figures such as Oprah, Diddy's camp, Drake, and Beyoncé, signalling the increasing interest in Ghana as a vibrant hub for cultural and musical exchanges.

Watch full episode: https://youtu.be/sevakx0f5fk?si=-3V2UT3S8wpD4wDE

Listen to full episode: https://open.spotify.com/episode/38R1ygDvqV4JXg0KsmcRPi

Some references mentioned

  • So African and other Ghanaian influencers supporting launch of Kozo in Kigali, Rwanda
  • Good Morning America in Accra
  • Michaela Coel in Accra for Vogue Magazine shoot (2022)
  • NFL Superbowl Advert at Makola Market, Accra, Ghaana
  • Empire Music Label visiting Accra


Show Notes

www.thesoundofaccra.com/christina


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Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.


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Watch season 6 episode 9 with Anthony Owusu-Ansah of ShaQ Express

https://youtu.be/bOZkXf3uRZ4?si=pBjw0ZGHsUZ4-lsK


Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V


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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life. 

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience,  and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide. 

I'm kindly asking for your help. Yes, all of you. To leave a review on Apple Podcasts and Spotify, the most popular podcast platforms that you all listen to us on 

Join us as we uncover valuable insights from Christina Carmel and explore the dynamic world of music and business in Ghana!

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