In this in-depth incredible episode with marketing genius Kyle Slavik we learn the profound power of story in our lives and in marketing. How can you tell a story in one sentence? Discover how chocolate, sex and story create the same chemical effect in the brain. Kylie will also give you three simple steps you can do now to create story in your life and business. Get your notepad out for this magically journey with Kylie on Falling UP Radio.
2:18 Why does story matter in the world?
3:15 How chocolate, sex & story triggers the same effect in the brain
5:25 Sitting around campfires and telling stories
6:49 Kylie's story of getting into stories
8:47 Slam Poetry in Florida
10:38 Max Simon looking for a content manager hires Kylie
13:54 Interviewing the top thought leaders on one thing that works in their business,
15:41 Story in business and why its critical and making $2.5 million in 12 weeks
18:53 Basic elements of a great story that make it stand out
24:01 Iconic brands that harness the power of story
27:13 The different forms of expressing story and connecting with others
29:07 Kylie reveals her struggles and how she got past it
33:21 James Cameron creating conflict in films
35:25 Attractive characters and throwing rocks
36:12 Three simple ideas to create story in your life and business