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174 - Why Phishing is so Dangerous & How to Protect Your Company - with Brian Scott
Episode 17419th September 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:17:22

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We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it?

Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing.

We Discuss:

  • What is Phishing?
  • Is it really dangerous?
  • What can companies and associations do to protect themselves?
  • How can we train our staff to stop Phishing attacks

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Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report

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