John Espirian: Using content marketing to become known for one thing
In this episode, John shares how content marketing has grown his business through a very specific strategy inspired by Mark Schaefer.
John is a B2B technical copywriter and offers LinkedIn consultancy. John dominates LinkedIn with his relentlessly helpful content.
He shares how he integrates his brand and personality throughout all his content; how he empowers his audience by making complex topics simple, committing to the one thing, his upcoming book Content DNA and the results he has achieved over the last few years.