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Womenpreneur Success - Smita Singh 20th May 2015
Are you ready to raise funds? Learn tips from the pro and the powerhouse Joya Dass
00:00:00 00:42:33

Are you ready to raise funds? Learn tips from the pro and the powerhouse Joya Dass

Joya Dass was one of the first South Asian females to be seen on mainstream television in the US. She’s been a business anchor for major networks for the last 15 years, including CNN, ABC and Bloomberg. She can currently be seen delivering live hourly reports from the floor of the New York Stock Exchange for NY1 News and CBS.

Joya is currently using her 15 years in television production to support her women’s networking initiative called “LadyDrinks,” which champions the South Asian female entrepreneur.  Her sharp interviewing skills and on-air snarkiness come across in her live engagements as she is a frequent speaker, emcee and moderator

In 2014, Joya was named the Executive Director of the South Asian International Film Festival, presented by HBO. She also helms a documentary production company that bears her name.

Be clear about your mission and your goals.

Align yourself with a greater social purpose.

Follow through

What are the top 3 challenges that women entrepreneurs face?

  • Confidence. Ask for what women want. Be elegant, graceful and firm about your story. Confidence is contagious. There is no Plan B, Plan A has to work.
  • Breaking through. Making meaningful revenue. Learn the business aspects.
  • Time Management. Delegate. You don’t have to do everything.
  • For formal funding- People want to see the leadership around. Building the team.

When do you think a women entrepreneur should start looking for funding?

  • Have you talked to a 100 people about your idea. Talked to enough people and done you market data research.
  • What is your unique value proposition.
  • Know your competition.
  • Have you assembled a team. Advisory board. Personal advisory board that you can lean on.
  • What ways can women entrepreneurs reach out people-
  • Women entrepreneurial networking even
  • Accelerator and incubators.

What challenges do women face in the fundraising scene?

  • Women investors are few.
  • Educate yourself.
  • Do our research.
  • Persistence and Resistence

What should a women entrepreneur keep in mind going from idea phase to execution?

  •  Can do it now.
  • Soul searching

 What skills should women entrepreneurs have or develop?

  • Develop confidence
  • Being flexible and adaptable
  • Be a good listener.
  • Take initiative
  • Don’t be afraid to say No

One piece of advice for women entrepreneurs?

  • Talk to a lot of people and learn
  • Go to events that are tangential to what you do.
  • Take an analogy from another business and use it in your own business.


Lightning Round

What trophy would you want on your mantle?

A million dollar check

What is your guilty pleasure?


What are you reading?

The Creators Code By Amy Wilkinson

I know how she does it By Laura VanderKam

What is your one productivity hack?

Lists – must have, nice to have.

What is your personal motto?

Dream big and be specific.

What would you do different, what would you do?

Stop worrying and stop wallowing in failure.






Running with Heels

Lady Drinks



cowboy ventures


The creators code

Essentialism By Greg Mckeon

Via Startbucks

What most successful people do before breakfast. By Laura Vanderkam

Tick Tick