431 : Douglas Levin – 3 Key principles: Know your: Customers, Brand Values and Competitors in building out your ecommerce business
Can you answer the questions in the title? Do you really know who your ideal customer is? Does your brand represent the value you think it is? How well do you know your competitors? All of those things should be influencing your business.Every decision should take those "Key" principles into consideration and Doug helps you see what affect hey can have on your business. Oh yes, we also get into Chatbots!