You'll have heard all about the Cambridge Analytica scandal, but do you know about the ground-breaking research that led to some of the profiling practices hitting the headlines today? Join me as I talk with Dr David Stillwell about the fascinating and sometimes frightening world of psychometric segmentation and data-mining - how it’s done, what it can reveal, and where responsibility for ethical practice may lie. Join in the conversation #hivepodcast, and find out more at www.nathalienahai.com/the-hive-podcast/