Keith Williamson is the owner of Williamson’s Repair and Tire in Bondurant, IA for over 20 years. He is a member of Midwest Auto Care Alliance (MWACA) where he leads the Shop Owner Support Group (an amazing group of shops) in Iowa. He and his team focus on the customer experience, as well as Hybrid, Electric and emerging vehicle Technologies. He recently added a solar array to his building and uses a Toyota Prius and Chevrolet Volt as shuttle vehicles and plans to add more hybrid and electric vehicles as they continually update their loaner fleet. He is a member of RLO Training’s Bottom Line Impact Group for 4 years. Listen to Keith’s previous episodes HERE.

Key Talking Points

• Don’t resist change
• Always be learning
• He decided to get into Hybrids and it was a great decision for him
• Continual training
• Adapting to technology
• Charging what you are worth
• Take management classes
• The technician shortages goes away if you compensate them based on their knowledge
  • You need to become more profitable
  • Learn how to do that
• Remove the downers that are bringing your culture and team down
• Implement what you learn

• A special thanks to Keith Williamson for sharing his passion – For The Record.
• Books mentioned in the content library HERE
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
• Email Carm HERE.

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