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Why Amazon Cost Per Click Is Rising and How To React
Episode 5115th December 2021 • The Ad Project • Ad Advance
00:00:00 00:24:48

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Advertising costs have been increasing on Amazon. Recent statistics have shown where Sponsored Products cost-per-click increased by 26%, Sponsored Brands increased by 21%, and Sponsored Display by 55%. There are many different factors contributing to the rise, and in today's episode, we dived into each of those factors. We also shared tips on how sellers can combat the increase in costs and remain competitive with Amazon advertising.