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The Easy Way To Get People To Recommend Your Podcast
Episode 1811th August 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

In reality, it's hard for podcast listeners to recommend podcasts.

Evo Terra:

If your show's growth has stalled, there are some steps you can take

Evo Terra:

to make it easier for your most loyal fans to recommend your show.

Evo Terra:

Today's episode is brought to you by the Advancing Podcasting

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community at advancingpodcasting.xyz.

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Because why would I do anything normal?

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It's a special community just for listeners and readers of

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Podcast Pontifications and it's populated by like-minded working

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podcasters just like you who also want to make podcasting better.

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You're already listening to the show.

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So why not extend the conversation and your influence

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on the future of podcasting?

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Join us today at advancingpodcasting.xyz.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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"Why Is My Show Not Growing" has been the topic we're dealing with all

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week here on Podcast Pontifications.

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"Why have I reached that plateau?"

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Well, as we've said, it's because people aren't recommending your show any longer.

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And that's because, or it might be at least partially because it's not all

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that easy to recommend your podcast.

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But before you start Googling, "How do I make it easier to recommend my

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podcast," let's first talk about who it is we're talking about.

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Because the people you want to recommend your show, or the people you rely on to

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recommend your show are the hardcore, retained audience that come back and keep

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downloading and listening to your episodes week after month after day, whatever.

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Those people are the evangelists.

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It makes much more sense that they're the ones more likely to recommend your podcast

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than someone who found your show via a Google search, or has listened a single

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time, or maybe they didn't listen at all.

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So you can automatically, by making that bifurcation of who we want to make the

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recommendations, we can start discounting, if not outright discarding, any tips

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and tricks that don't speak to the behavior of the loyal listening audience.

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So, yes, that does mean, in fact, you have my permission to uninstall

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that social share icon pack from your website that's cluttering things up.

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All right, let's get back to making it easy for your core listening

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audience to recommend your show.

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Now, it makes sense that when someone is listening to you, when they're having

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that ah-ha moment, when they are getting the value from your program, it makes

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sense that right there is a great time for someone to make a recommendation.

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But you know it's not.

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For a couple of reasons.

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One, podcast listening apps themselves are not great at sharing content.

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They don't make it easy to share or recommended content.

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And while, yes, they all have a share functionality while you're

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listening - they're all in there.

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Some even make it easy, very easy, for you to take a clip, for your listener

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to take a clip of your show and share that and recommend it to other people.

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But as I mentioned, there are two problems with sharing via apps.

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First, apps aren't universal.

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And so a link from Apple Podcasts or Overcast, or even Podverse, is

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a link to the episode or the show in that app and that app only.

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That's a problem the industry is working to solve.

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That's not all that helpful.

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That's a smart growth tactic if you are that app, less so for your podcast.

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The second part of that is most people, when they are listening to your show, are

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listening with their phone in their back pocket, in the cup holder of their car,

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on the counter where they got sudsy hands.

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It's just not the right time to get someone to make a recommendation

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when they're listening.

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As cool as that would be, as much sense as it makes, probably not.

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Social apps, however, are a totally different story.

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You see, the whole entire thing about social media is it's built for sharing.

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You know this.

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And while we all know that social websites, Twitter, Facebook, name any of

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them, they all hate audio-only content, we have to remember that a lot of

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people do share audio content on social.

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All sorts of content.

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They retweet, they share, they comment, they pass along information

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to other people all the time.

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Now, some podcast brands have really become part of the social fabric, and are

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engaging with the overall social platform and all the people who are there in lots

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of ways, so that they can get shared.

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I'm thinking of Podchaser and Buzzsprout.

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Just check out their Twitter feeds, see how much they are involved

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with the overall community of podcasting on those platforms.

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They're heavily engaged.

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Their content gets great engagement, and, therefore, it gets lots of shares.

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Now, a lot of smart and socially savvy podcasters play that similar game.

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They don't turn to social media just to pimp their latest episode.

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They, instead, engage with their listeners in detailed conversation.

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That keeps them top of mind, which keeps them in the consideration

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the next time someone says, "Recommendations on podcast?"

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in that social platform.

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Do you know where your loyal listeners are on social?

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What platforms they're using?

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Yesterday, I talked about a survey, and I've implemented that survey.

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I'll talk about it in just a moment.

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You can find out where your loyal people are interacting, and then

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that means you should be there too.

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Follow your most loyal listeners.

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Engage with your most loyal listeners on their social platform of choice.

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Because if your social media presence gives your listeners, your

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loyal listeners, value, they're very likely to return that value

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by recommending your show more.

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Finally, I'm going to turn to the killer app - email.

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Yes, again, Evo is going to talk about email.

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But hold on, how many times do you, or have you, forwarded an email?

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How many times have you received a forwarded email?

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It's a lot.

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Now, lots of podcasters, some of which are my clients unfortunately,

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eschew the idea of doing more with email because they want people to

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listen to their show, not read it.

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And I get it.

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So I'm here to say, you don't have to give away the episode in text form like I do.

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Although, I do highly recommend that move.

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It works really well.

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But you should, however, do more with email than just send out a

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notification of a new episode.

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If you do that, think infographics or key quotes, maybe even emailing

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a link to the resources that were mentioned in your most recent episode.

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If you can make the email you send valuable, more than just a notification,

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that not only helps your most loyal listeners remember you all the time, but

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they're also more likely to recommend and pass that great information you're

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giving to other people because it's email.

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But there has to be value in the email before they forward it.

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So when you write an email, think, "Is this something

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that someone should forward?"

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You don't have to write the full article like I do.

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But you certainly do have to create something of value so that someone

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says, "Yes, I would, in fact, like to send this off to a friend."

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Recommending that value through email is super easy, if you put value in to begin.

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Now, there's a lot more we could cover on this topic like custom domains, making

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sure that your content looks great when it's shared, rewarding loyalty, but all

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of those are topics for another day.

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For now, as mentioned, I do have the survey in place,

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the listener survey, hooray.

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A few of the people in the Advancing Podcasting community have already given

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it a test run, so it's ready for you.

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You can do the same thing.

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There will be a link in the episode details.

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I'm trying to get a forward set up, but I didn't get it done

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by the time I was recording.

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Anyhow, check the episode details and you'll find a link.

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Or check the email because I'm going to email you a link to the survey as well.

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If you're a loyal listener of Podcast Pontifications, I appreciate you.

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You can return some of the value that you get from me every single day by

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visiting BuyMeACoffee.com/evoterra and signing up for a recurring monthly

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virtual coffee donation membership.

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I would appreciate that.

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Now, on Thursday's episode, we'll talk about how mastering your

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craft can ensure your loyal fans keep on recommending your show.

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With that, I shall be back tomorrow with yet another Podcast Pontifications.

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Cheers!

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

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Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available at

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podcastpontifications.com where you'll also find a video version and a corrected

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transcript, both created by Allie Press.

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Podcast Pontifications is a production of Simpler Media.