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Hi there,
Speaker:It's Sue and thanks for joining me for Tips and Talk
Speaker:Day. These are bite sized topics that I pull from community
Speaker:questions and things that I'm observing in the world of handmade
Speaker:small business.
Speaker:If you'd like to submit a topic,
Speaker:DME over on Instagram at Gift Biz Unwrapped.
Speaker:Before we get started,
Speaker:I'm gonna share a secret with you.
Speaker:One of my superpowers is the ability to get an enormous
Speaker:number of tasks and projects done each and every week.
Speaker:I easily meet deadlines,
Speaker:rarely forget to do something,
Speaker:and know at the start of each day what needs priority,
Speaker:attention and action type A personality.
Speaker:Yes, and a follow through on the Kobe assessment,
Speaker:which should have given me the clue,
Speaker:but it wasn't until people started commenting to me that I
Speaker:realized not everyone naturally knows how to do this.
Speaker:It's the biggest single contributor to the growth I always see
Speaker:in my businesses without spending hours and hours working either.
Speaker:It's about focus and doing the right things efficiently.
Speaker:Prompted by all the questions on how I do this,
Speaker:I went about finding a way to help you perform at
Speaker:a higher level too.
Speaker:I analyzed my methods and formalized my process,
Speaker:which is one many of my coaching clients.
Speaker:Now, also follow.
Speaker:You can use it too.
Speaker:It's all part of a tool called the Inspired Daily Planner,
Speaker:made specifically for gifters,
Speaker:bakers, crafters,
Speaker:and makers.
Speaker:Make no mistake,
Speaker:this is not your ordinary planner.
Speaker:First off,
Speaker:it comes with a video explaining my productivity strategy and the
Speaker:physical planner isn't dated,
Speaker:so you can start using it the second it arrives at
Speaker:your doorstep,
Speaker:and that's not all included for each day is a motivational
Speaker:or business building tip and plenty of space to capture and
Speaker:book in time for to-dos scheduled appointments and all those ideas
Speaker:that are now getting lost.
Speaker:You can watch the video for free and then get your
Speaker:inspired daily planner@giftbizunwrapped.com
Speaker:slash inspired.
Speaker:There's more to this email thing than just sending them out
Speaker:regularly, you know,
Speaker:although that is the first step,
Speaker:meaning actually working your list,
Speaker:collecting emails wherever you can,
Speaker:committing to a consistent schedule than writing and sending them out.
Speaker:If this is where you're at High five,
Speaker:because you are already ahead of 90% of people who are
Speaker:still thinking about doing this or dabbling in and out on
Speaker:the email sidelines,
Speaker:if you haven't gotten started with email already,
Speaker:seriously, what are you waiting for?
Speaker:You're leaving money on the table,
Speaker:struggling with what to say in your emails.
Speaker:I've got you covered here,
Speaker:so this can no longer be an excuse,
Speaker:wink, wink.
Speaker:Just jump over to my tips and talk episode number 83
Speaker:today. Let's take email marketing up a notch.
Speaker:I'm going beyond the basics to help you put even more
Speaker:power into your email efforts towards that end.
Speaker:Here are six ways to up level your email game to
Speaker:start. Give your list a name.
Speaker:Let's be honest.
Speaker:Who wants to sign up for yet?
Speaker:One more newsletter that you already know is gonna be cluttering
Speaker:your inbox.
Speaker:Simple newsletter requests worked years ago,
Speaker:but people are way more savvy now.
Speaker:Instead of this old approach and term,
Speaker:give your email list a name that makes those who join.
Speaker:Feel like they've entered a special and exclusive group.
Speaker:Explain what they'll get in return for sharing their email with
Speaker:you, something that's meaningful to them.
Speaker:Things like exclusive deals.
Speaker:The first look at new lines or special messages reserved only
Speaker:for that select group,
Speaker:this kind of thing.
Speaker:It's way more tantalizing and you'll get more people to join
Speaker:than just adding them to your email list.
Speaker:Then point to,
Speaker:here's a deliverability tip.
Speaker:Once someone joins your list,
Speaker:send them an automated welcome email,
Speaker:and in that email,
Speaker:explain to them how often they'll receive communication from you.
Speaker:Reiterate why they'll want to watch for it.
Speaker:In other words,
Speaker:what's in it for them?
Speaker:And then here's the big thing.
Speaker:Ask them to reply to that welcome email and answer a
Speaker:very easy question.
Speaker:Ask a question like,
Speaker:Help me out with a little research here.
Speaker:What's your favorite candle sent?
Speaker:Something that doesn't require a lot of thought.
Speaker:Just a press on the reply button and their quick response.
Speaker:What happens when people reply to your emails is it alerts
Speaker:your email service provider that this person is interested in receiving
Speaker:the emails that you send in Gmail,
Speaker:it helps prevent your emails landing in the promotion folder,
Speaker:and for all other providers from you hitting the spam box,
Speaker:bottom line,
Speaker:your deliverability goes up because if people don't see your email,
Speaker:they don't even have a chance to open three deliverability is
Speaker:one thing.
Speaker:Getting people to actually open your emails is another.
Speaker:It's unrealistic that every single person you send your message to
Speaker:will open your emails.
Speaker:This number of opens is something you can monitor in the
Speaker:analytics of your email service provider.
Speaker:It's always the goal to get this higher.
Speaker:Having said that,
Speaker:the general range for our industry is an open rate of
Speaker:six to 26%,
Speaker:but don't let this discourage you.
Speaker:Think of your own email habits.
Speaker:You don't always open emails even from businesses that you love.
Speaker:I've talked a lot about what to say in emails to
Speaker:condition your list to want to open.
Speaker:Again, that's all in tips and talk episode number 83,
Speaker:But it all starts with,
Speaker:and this is tip number four and intriguing subject line direction
Speaker:on this has changed over the years.
Speaker:Do you remember in the past seeing messages like open before
Speaker:it's too late or your life will change after you read
Speaker:this? Or emails with lots of emojis,
Speaker:exclamation marks,
Speaker:and full big capital letters.
Speaker:Remember these?
Speaker:They were all tactics used at that time to get you
Speaker:to open the email.
Speaker:In some cases,
Speaker:the content didn't even have anything to do with the subject
Speaker:line. In today's world,
Speaker:these subject lines will automatically find their way to the spam
Speaker:folder, so make sure to consciously avoid these things.
Speaker:So then what is a good subject line?
Speaker:One that relates to what's actually in the email for one,
Speaker:and then something that provokes interest and leaves someone wanting to
Speaker:know and see more.
Speaker:Hence, the open.
Speaker:A great way to inspire subject line ideas is to look
Speaker:at emails coming to you.
Speaker:There are some in your inbox,
Speaker:of course,
Speaker:from businesses you've interacted with lately or have indicated your interest
Speaker:in them in some way,
Speaker:but also go into that promotions folder in Gmail.
Speaker:There is gold there.
Speaker:I actually make it a habit to look about two or
Speaker:three times a week in my promotions folder because there are
Speaker:emails landing there that I want.
Speaker:Even sliding them over to the primary folder doesn't always do
Speaker:the trick.
Speaker:Oh, so frustrating those email goblins.
Speaker:But this is a fabulous way to see what others are
Speaker:doing and tweak their ideas to apply to your content and
Speaker:to your style.
Speaker:We don't always have to reinvent the wheel,
Speaker:you know,
Speaker:we'll be on to number five.
Speaker:As you get more sophisticated in your email marketing,
Speaker:it's a great idea to separate your list into different segments.
Speaker:An obvious one is customers versus prospects.
Speaker:You can also tag a list for in person,
Speaker:show attendees,
Speaker:small business contacts,
Speaker:past holiday purchasers,
Speaker:you name it.
Speaker:One contact can be tagged for multiple lists too.
Speaker:Of course.
Speaker:What this allows you to do is speak to these groups
Speaker:more directly.
Speaker:An email sent out to an e-commerce customer isn't gonna sit
Speaker:well if you're talking about seeing them at a live show
Speaker:this past year,
Speaker:but directing messages and or offers that align with certain groups
Speaker:of customers heightens the chance that they'll take you up on
Speaker:an offer because it relates specifically to them.
Speaker:You could send out an email to all the people who
Speaker:purchased over the summer talking about why your fall version is
Speaker:just what they need as the cold weather approaches because of
Speaker:the seasonal scent or different ingredients based on dry weather and
Speaker:perhaps even a special discount code only for that select group,
Speaker:of course,
Speaker:including a deadline of when they have to purchase to take
Speaker:advantage of the offer.
Speaker:Always, always add a deadline when you do discounts like this.
Speaker:The point is,
Speaker:with the list segmenting,
Speaker:you can tailor your message to that special group and make
Speaker:it so relevant that they easily know you're their choice for
Speaker:this purchase.
Speaker:And number six addresses varying lengths and topics of your emails.
Speaker:You're gonna love this one.
Speaker:Your emails don't need to be long.
Speaker:In fact,
Speaker:I'd recommend you test out varying lengths to see what your
Speaker:audience likes the most,
Speaker:this place to the point that you aren't conditioning them to
Speaker:know what to expect before they open.
Speaker:When there are surprises upon opening,
Speaker:they're more likely to do so each and every time.
Speaker:So some emails can be longer,
Speaker:some shorter,
Speaker:some direct to the point with selling.
Speaker:Some containing a story or a tip.
Speaker:If in your business you make candy spice mixes or baked
Speaker:goods, offer recipes and emails,
Speaker:that's always a hit.
Speaker:And one more thing.
Speaker:Just because you hear something works for someone else,
Speaker:even if they're in your same industry,
Speaker:doesn't mean it will necessarily be interesting to your audience.
Speaker:You need to check things out for your yourself with your
Speaker:unique group of supporters.
Speaker:I can't stress enough how important email is to your business.
Speaker:Those who give you their address are putting trust in you
Speaker:that you'll provide emails that they want,
Speaker:and when you do,
Speaker:they'll return the goodwill with sales and spreading the word about
Speaker:you and your fabulous products.
Speaker:Two thumbs up for email.
Speaker:That's a wrap.
Speaker:I'm a get to the point kind of girl,
Speaker:and this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn.
Speaker:Go out and fulfill that dream of yours.
Speaker:Share your handmade products with us.
Speaker:We want them,
Speaker:and they bring us both.
