Shownotes
45,000,000 designs? Believe it? I have seen it so I know it is real. Mike is a great example of a tech company that enters the ecommerce world to sell. Oh, btw.. he is the tech company. He explains why developing a niche can still help you build out the lifestyle business you want. Even in today’s crowded marketplaces.
Mentioned:
Mike’s contact mike@fioprints.com
Sponsors
SPECIAL OFFER FOR MY LISTENERS ONLY
Gaye’s Million Dollar Arbitrage List
Tactical Arbitrage – Get an 18 day free trial with code: “Tactical”
Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.
Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Mike: [00:00:00] Probably said, Duh. Yeah, it has, I mean, merchants had a huge impact because it brought like, it brought a lot more sellers to the platform without having to have that printing background experience.
Cool voice guy: [00:00:10] Welcome to the commerce mobile guest. We’ll focus on the people, the products, and the process of incomers selling today. Here’s your host, Steven Peterson.
Stephen: [00:00:24] He wanted to talk a few moments about some sponsors scope from sellerlabs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? And if you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible, therefore you get the sales. So go to sellerlabs.com, forward slash scope.
Stephen: [00:01:13] Use the code word momentum. Save a little bit of money. Get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from seller Lamson. And it’s a very special group that had been very. I’ve been very fortunate to be connected with them. And again, I look over time they’ve delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean, she’s been carrying my account for a couple of years now. Um, and our account, my wife and I, and she really does handle things for us.
Stephen: [00:01:54] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah, blah. This UPC, Nita poom modified adjusted. And again, the communication’s been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this, Steve. Hey, you got to do this. So, you know, we had those challenges too and that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time to do, you know, Karen also does listings for Ebay. Yup. Lots of them. So if you want to build out that channel, which of course you should, it’s q four, you should be selling everywhere.
Stephen: [00:02:38] You can, um, Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50, but more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well, guess what? If you haven’t, they’re coming. You want them to get that inventory right and she can help you with that. You gotta tell her I sent you again, solutions, the number for ecommerce forward slash momentum will get you into that. Save the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away. And I don’t want to miss my coach when it comes to retail arb or online or when I have a question.
Stephen: [00:03:17] And I do not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby because why? Because she’s really gas a coach. I mean, she’s really phenomenal, but she also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads. The number of, uh, agreed to amount that you’re supposed to get. She least, she usually gets to those in the four days and then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to. And the best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One Gaye can help you with those questions. I saw. Hey, I got, um, I got to the dreaded letter about a brand.
Stephen: [00:03:57] Here’s the, here’s the way you approach it. Hey, receipts. How do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it. And it’s phenomenal. So it’s Gaye Lisby. He’s made a million dollars selling. I’ll have the link in here. You’ve got to use the, my, my link and it does help me. I don’t want to say it that way, but um, it’s part of amazing freedom with Andy, slam inslee, Iran, Hirsch corn, and nate’s lamins. So, you know, you can trust. Okay. So come back to the website, take a look at it, and you will get a savings and you can get two weeks free right now only through my link. You get two weeks free. Try it. You don’t like it? I get it back off. But right now is the time to make money.
Stephen: [00:04:40] Get cash flow going right now. And so join you. Get two weeks free. The only way you’re going to get the two weeks for if you use my link, it’s on this episode. Come on out and give it a try. You will not be disappointed again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 300 and Sixty Mike Perillo. Alright, get ready to have your mind blown. Um, we are going to talk numbers that let’s see, seven, eight, nine digit numbers and you’re gonna. Be Like, oh, no way. I’m telling you, I’ve seen it. It is absolutely true. And you’re gonna. Be like, what? I’m telling you, this will blow your mind. The best part of this conversation is the advice you’re going to get on building, um, and recognizing the value of your team in ways that you wouldn’t think.
Stephen: [00:05:32] It’s interesting. The ways we use to filter resumes is the way that Mike and his team, uh, takes advantage of the way steve’s used to filter resumes by recognizing talent and not excluding talent. Um, and that’s, that’s such different thinking, um, but it’s so valuable and hence the reason he’s able to have retention and, and, and develop team members and help them be the best they can be. And hence the reason they’re having success. So I know that’s kind of cryptic, but it’s absolutely worth listening all the way through because he dropped so many great examples of what you can do to develop people and he realizes the value that they bring. Um, it’s not a technology only business. There are people involved and they can be the best asset you have. So let’s get into the podcast and welcome back to the moment and podcast very excited about today’s guest because it’s so different.
Stephen: [00:06:30] It’s so related, but it’s so different than what we do because it’s self built. What we’ve been told is you need to sell on Amazon or you need to sell on Ebay. Um, those are the marketplaces and you need to take advantage of their market because it’s too hard to build out your own marketplace. Well, my guest is going to say it is hard and it’s a barrier to entry, but it can be done if you have the right mindset. And I’m very excited to hear about this mindset. Mike Perillo. Welcome Michael. All right. How’s it going? Yeah, that’s great to talk to you because it’s been awhile. Last time we were together, we gotta we gotta tell this conversation because it was such a good meal. And it’s funny because, uh, that’s the way the conversation started. This is such a good meal. It was in Vegas.
Stephen: [00:07:17] I’m a as well. I know we weren’t there for asd. I don’t know what we were there for some conference or whatever, but, but we ate at Morimoto’s and I don’t remember which hotel that was in. Uh, mgm, I think that was, believe it was an mgm, the best thing of the meal was like, I forget how much it was, but it was basically the waiter decided what we were going to eat and that was so cool. That was just such a good meal at that time I was a pescatarian, I wouldn’t eat meat, now I eat meat, but at that time, um, you know, he brought all kinds of fish. It was such a great meal. Yeah. I really enjoyed myself that night. How about yourself? Uh, yeah, it was great and it was a lot of good people that were there and we had a lot of good conversation and yeah, like you said, the food was amazing.
Stephen: [00:07:58] So yeah, the conversation, the thing that stuck with me, I mean there were many things that stuck with me. You and I sat next to each other, but um, and there were some, there were some real depth, real large sellers. They’re just smart people. Um, the thing that really struck me in our conversation was when you were describing passionately, I mean, I could see it, I can hear it in your voice about the, I mean, it really is ai technology that you have custom built for you. I mean, it really is because it creates it on the spot. I mean, I don’t, I don’t know how to. I don’t know of a better ai example that I actually know somebody who’s done it just because I know you now. So I actually know somebody who’s done it. It’s so cool to me though that a, you think that way. Um, to me that’s, that’s exceptional that you have that mind capacity to think that way. But the passion in your voice, you weren’t bragging, you were very humble about it. But that is so cool, dude. I, that. Does that stuff sink in for you or is that. It might be hard for you to hear, but I mean, you don’t realize how inspiring that is.
Mike: [00:09:03] I mean, you know, it’s just something that we do and some that we conceptualize and we plan and then we get to kind of get gone and you know, it really, I don’t know, it doesn’t really hit home until you do talk to somebody else about it. And they’re like, wow, that’s crazy that you do that. I’m like, well, yeah, I don’t know. It’s just like what
Stephen: [00:09:21] being cool and you never thought you were going to be cool. Right? All of a sudden you’re the cool kid. Like Mike made the coolest dude. I mean, you made it. All right. So now it’s Steve’s cool. So put it in perspective, but it is cool and I think people will be very excited to hear about it. But, but before we go there, I want to know how and why you got into the shirt business. I mean, why, why shirts? Why, uh, why design? Why Technology? Because you’re a tech company really, aren’t you? I mean, when you say that,
Mike: [00:09:54] I mean, I’m a tech guy, we’re a print on demand company, but yeah, it was a, it’s an interesting story. Um, I started playing with computers when I was probably in like fifth, maybe, probably earlier than that, probably like second or first grade. And I built my own and I was doing all this crazy stuff at the time. I hit like eighth grade and
Stephen: [00:10:13] I mean, what’s the crazy stuff? Give me an example of something that
Mike: [00:10:16] we are trying to figure out how to print tee shirts actually when I was like in eighth grade and none of this technology existed and how to like make stickers and stuff like that that when I was young, that’s what I want to do is like, I always had these funny ideas for sure it’s. But I couldn’t figure out how to do it. And obviously it an eighth grader I failed because I didn’t have a job and I didn’t have money in my, my parents were um, they were putting me through private school. So basically I was like, you know, I was the kid that made it to private school, but all my friends were driving like nice car by the time we get to high school, all my friends with driving the nice cars. And we were just kind of getting by. My Dad worked a lot. Um, he was very supportive of everything and he was actually kind of a
Stephen: [00:10:53] why private school, dumb white private school. What were they? Was it the environment of the public school or did...