Author, speaker, engineer, and entrepreneur Kalynn Amadio is the CEO of ikalynn LLC. As a digital marketing expert for Baby Boomers, she helps older entrepreneurs stay relevant in a world that’s migrated online. In this episode, Kalynn talks about learning to use the tools of today so that businesspeople can connect meaningfully with an audience.

Topics include…

• The real reason to use social media marketing
• Building a 1-1 conversation
• Imagining your ideal customer
• How to avoid time sucks
• How to build communities of raving fans

Kalynn Amadio is the CEO of ikalynn LLC, a digital marketing company that helps Baby Boomers flourish in the ever-changing world of the Internet, social media, video, and mobile technology. She is also an author, speaker, engineer, and entrepreneur.

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