Ep. 36 - Be the Person Who Creates the Future - with Bonin Bough
Bonin Bough is a transformative activator who helps reinvigorate traditional marketing using innovative tech and ideas. As one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, for Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Throughout Bonin’s storied career, he was always looking towards the future – and if you want to come up with innovative ideas, a forward-thinking vision is required. “Always be aware of where the puck is going to go; where the future is.”
But that’s just the starting point.
Innovators (and entrepreneurs) have to not only know where the market is going, but also actively shape the market – and be relentlessly fearless in doing so.
“Try to be the person who creates the future. Let’s break everything that we thought yesterday and reinvent it tomorrow.”