Caelan Huntress started his career as an acrobat in the circus, earning and maintaining the attention of an audience as a street performer. He applies those lessons to marketing, where he earns and maintains the attention of a demographic.
In today's episode of Smashing the Plateau, you will learn why continuous experimentation leads to marketing success.
Caelan and I discuss:
What he tried that didn’t work [03:33]
How consultants can position themselves as quickly as possible after a job exit [04:23]
Why you need to separate your market research from your sales [13:10]