When deciding how long your blog posts should be, it's important to have a look at your goals, your industry keywords and your search results competitors. This episode explains how to find the right length so you don't spend a lot of time writing articles that have little or no chance of ranking in search engines.
We break down these steps into more details:
Checking out who you're competing with and specifically what content you're competing with
Staying focused on your goals
Deciding what's best for you
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