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Prospecting as a Process - Bob Howard EPISODE 8, 29th May 2020
Topic - Importance of Understanding the Problems Impacting your Clients
00:00:00 00:08:48

Topic - Importance of Understanding the Problems Impacting your Clients

Interview with Keenan of A Sales Guy and author of the best selling book Gap Selling. Keenan explains the importance of connecting with the buyer on a problem level and the benefits of creating a PIC (Problem Identification) chart.

Please visit https://www.asalesguy.com/a-sales-guy-u/ for powerful content to help you become a better salesperson or leader.

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