Across the board, businesses agree that they want to get more testimonials. They’re powerful.  As businesses, we love them.  And customers turn to them more than ever!

Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period.

Let’s give you an easy way to get video testimonials at trade shows from two different groups! And this can give you months of powerful social media posts and website material that will last for years.

One method takes almost zero planning, and the other takes a little pre-work.  And all you need is a cell phone!  No expensive cameras, lighting or microphones.  Whatever you carry in your pocket is all you need.

First - Attendees:

• When they say anything positive about your business, your products or services, ask them if they would be willing to say that again and you can take a video.  Then pull out your phone and have them say it again. 
• You can tee them up, “I’m here at the ABC show with Bob from XYZ. Bob, would you please share again what you just told me about our new product?”
• Or they can just give their thoughts without any intro from you.  “Hi I’m bob from XYZ.  I was just checking out the new product from TSU and it’s fantastic.  I have bought similar products for years, and I will definitely be ordering these next time!”
• So be in the moment!  Always be listening for those positive comments, and then be ready to grab your phone and ask for that testimonial!
• And you also want to train your staff to recognize these opportunities as well!  We all have cell phones, so anyone can quickly pull theirs out and capture a powerful testimonial!

Second – Customers:

• Reach out to your customers who you know will be coming to the show      
• Ask them if they are coming to the show, if they would be willing to stop by your booth and give a quick testimonial about why they like doing business with you
• If they’re not coming to the show, this is a great opportunity to ask them for a video testimonial anyway!  Ask them if they would be willing to record a quick video testimonial and send it over to you.
• You will be amazed at how many will be more than happy to do this for you!  You just need to ask!

For both groups - Try to get them to keep it from 30-60 seconds and no more!  People don’t like listening to or watching testimonials that go on too long.  But they’ll be more likely to watch if it’s under a minute, and even more if it’s around 30 seconds!!

I have had clients capture dozens of quality testimonials over the course of one show!!  This can create social media content that will last months, and permanent assets for you to put on your website and send out via emails.  Powerful stuff!  And doesn’t take any budget or big staffing needs.  Just a plan and good execution!

Let's work together and get you WILDLY better results and ROI!

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Powerful Data Analytics with BearIQ from Bear Analytics

I want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs. If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you! Mention code “TSU” to let them know Trade Show University to unlock a free post-event report