SEASON: 2 EPISODE: 10
Episode Overview:
If you're struggling to find new customers or clients and you're just not sure what you're doing wrong or how to fix the problem, you're not alone. Unfortunately, this isn't a problem that is going to solve itself or just go away. Spending more money to get the same mediocre results will only compound the problem.
Imagine what it would be like to have a messaging framework that provides clarity and focus so that you can create websites, emails, and social media content that actually works without spending a fortune on outside experts. To help us understand the elements of the framework needed to grow our business is instructional designer and messaging expert, Francis Jones.
Guest Bio:
Francis knows what it’s like to worry about where the next client it going to come from. As a small business owner, it is easy to get discouraged. There is hope. He had the good fortune of working at Infusionsoft for 6 years and was able to help hundreds of small businesses enhance their online marketing. After spending the 2 years as a StoryBrand Certified Guide, he is now able to blend the power of online marketing and the power of story in a way that will help your business grow.
Resource Links:
Insight Gold Timestamps:
05:52 Clever doesn’t sell
08:03 There’s a reason there’s a mold
09:46 Identify, connect, engage and grow
10:35 The key is to be seen, heard, and understood
12:54 Making sure that people understand what you can do for them
15:35 Our clients need to be able to do what it takes to get from this side of the river to that side of the river
18:43 A messaging standard
19:37 You need two or three things that identify you as the expert
21:09 What you're selling is the conversation
23:59 Drive them towards the call to action
27:08 Storyboards
28:47 A transitional call to action
30:38 Push and pull marketing
34:52 They had never marketed from one entity to the other
Connect Socially:
LinkedIn: https://www.linkedin.com/in/francis-jones-60143910
Website HomePage Review: https://khjconsulting-5d6397.pages.infusionsoft.net/
Email: francis@khjconsulting.net
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Communicate with Courage with Michelle Gladieux!
