You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope.
But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you can see that growth!
Promoting a podcast is work but it’s also fun! When you love your content, marketing feels good and we know you love your content 😉
There’s no silver bullet for success in podcasting but there are a few things you can do to grow your podcast. Here are 10 ways to grow your podcast
1. Dedicate 10-15 minutes every day engaging with your audience
This may sound very obvious but sometimes the solutions ARE obvious! Taking 10-15 minutes to engage with your audience on social media every day can make a big difference in whether or not that audience stays loyal to you.
Many people enjoy podcasts because it feels conversational. Listeners often feel like they’re hearing from their good friends when they listen to a podcast so keep that conversation going.
This doesn’t have to be hard either! It can be as simple as responding to Instagram comments or asking questions and starting conversations on Twitter. Allie Casazza of The Purpose Show takes the time to respond to every Instagram comment. It’s a small touch but it can strengthen the connection between you and your audience.
2. Listen to your audience
Your audience will give you feedback, whether or not you listen to them. That feedback might be tough to hear but it’s necessary for growth. You want your audience happy so listen to their concerns and be open to them. Many podcasters simply don’t do this but the ones that do can make fans for life.
3. Network with other podcasters
The podcasting community is a friendly one and if you want to get noticed, you’ve got to play nice. Don’t think of other podcasts as your competition. Think of them as your peers! Podcast listeners listen to an average of 7 different shows per week so there’s plenty of room for your podcast too!
There are many podcasting Facebook groups that are filled with engaged podcasters sharing their advice, asking for support and trading tips. If you find a podcast you really like, share it with your audience because they might like it too. You’re creating goodwill with another podcaster and creating your network of support. Bonus tip! You can use Edgar’s RSS feed to automatically add other podcast episodes straight into your social media schedule.
4. Pitch yourself as a guest
Once you start making those connections, you can pitch yourself as a guest on other relevant podcasts. You can even do a mutual trade where you are a guest on their show and they are a guest on your show.
This is a smart approach as long as you don’t make it strictly promotional. You want to provide value to someone else’s audience. That way the host provides a quality show and their audience hears your expertise, which can pique their interest in your podcast.
5. Make it easy for your guests to share
When you have guests on your show, make it really easy for them to share the episode with their audience. Tag them on your own social so they can repost and encourage them to share on their own as well. It’s helpful to create images for each social platform and swipe files so your guests can easily promote their episode.
6. List your show in podcast directories
This is something else that is low hanging fruit but lots of people skip this step! You should make it easy for people to