Shownotes
BUSINESS BUILDING INSIGHTS
- Develop the mentality that what you do is a business, not just a hobby.
- Make sure your family understands you are running a business. Their understanding and support are key.
- Build your confidence. It's just like a muscle - the more you practice it, the stronger your confidence muscle will get.
- Be able to articulate what you do and who you do it for (listen for Jenny's great tip on this!).
- Women can run a business with no glass ceiling.
- Tune in to the full episode for lots of great biz building tips!
How To Blog For A Product Business
- Start slow to avoid overwhelm, try just one post a month.
- Use your blog and content to become your own influencer to promote your products.
- Create content that solves your audiences' problems so it becomes valuable to them.
- Engage in real conversations with your audience to find out what they need.
- Good keyword research is important. Use words that people are searching for and make sure your article answers questions people ask on Google.
- Use Pinterest to promote your content and drive traffic to your site.
- Use Instagram DMs because it’s the connection and engagement that people are seeking for (tune in to catch Jenny's specific steps for this!).
- Listen to the whole interview for a ton more blogging tips from Jenny!
Resources Mentioned
Jenny's Contact Links
Website | Facebook | Instagram | Twitter | LinkedinJoin Our FREE Gift Biz Breeze Facebook Community
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Transcripts
Gift biz unwrapped episode 280.
Speaker:What I need to be sharing needs to help solve the
Speaker:problem for someone else so that it becomes valuable to them.
Speaker:Attention. Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue Anne.
Speaker:I'm so happy that you're here today because I don't want
Speaker:you to miss out on the five day challenge.
Speaker:That's happening this week.
Speaker:I'm doing this specially for you.
Speaker:If you're thinking of starting your business,
Speaker:but haven't taken that leap yet,
Speaker:I'm going to show you how to start making money.
Speaker:So you can prove to yourself that there are people out
Speaker:there who want to buy your product.
Speaker:You don't need to have your business formally set up yet.
Speaker:So no website,
Speaker:no shopping cart necessary to get your first sale.
Speaker:And this couldn't come at a better time with the holiday
Speaker:season, right around the corner.
Speaker:Just imagine getting your first order within a couple of days
Speaker:and more and more coming in before year's end.
Speaker:Plus, I think we can feel pretty confident that the holidays
Speaker:are going to be different this year with less travel and
Speaker:family gatherings,
Speaker:we all need your handmade and hand baked products.
Speaker:Now more than ever to register for this free five day
Speaker:challenge, go to gift biz,
Speaker:unwrapped.com forward slash set up and sell.
Speaker:Don't hesitate.
Speaker:One minute longer.
Speaker:You can join any time this week,
Speaker:no matter what day you're listening.
Speaker:Again, the link to sign up is gift biz,
Speaker:unwrapped.com forward slash set up and sell.
Speaker:Let's move on to the topic at hand today.
Speaker:You're going to learn how to represent yourself as a leader
Speaker:in your product industry.
Speaker:Even if you're just starting out,
Speaker:it's important to treat your business like,
Speaker:well, a business you'll learn how to find out what your
Speaker:potential customers need.
Speaker:So you can position yourself as the one they want to
Speaker:buy from the goal is to be the go to resource.
Speaker:When people think about the product that you make,
Speaker:and we're going to talk about how to do that right
Speaker:now today,
Speaker:it is my pleasure to introduce you to Jenny Melrose.
Speaker:Jenny is a former reading specialist who retired from her teaching
Speaker:career when her blogging income started to exceed her salary through
Speaker:hard work and her lifestyle blog,
Speaker:the Melrose family became regularly sought out by nationally recognized brands,
Speaker:such as Neutrogena,
Speaker:Smuckers, glad Costco,
Speaker:Stanley steamer,
Speaker:Sara Lee,
Speaker:and many more.
Speaker:She's a content strategist that helps entrepreneurs better understand their messaging
Speaker:and unique position in the online space.
Speaker:Now she's combining her passion for teaching with her extensive experience
Speaker:of creating strategic content for online businesses via Jenny melrose.com
Speaker:and her podcast influencer entrepreneurs with Jenny Melrose as well as
Speaker:her first book,
Speaker:which leads me to think you're also considering already a second
Speaker:one, but the first book is influencer entrepreneurs.
Speaker:The four step framework to building your audience,
Speaker:growing your business and making more money online.
Speaker:Jenny, I am so thrilled.
Speaker:You're here.
Speaker:Welcome to the gift biz on repped podcast.
Speaker:Thank you so much for having me Sue.
Speaker:I'm excited to get to the opportunity to chat with you.
Speaker:Me too,
Speaker:you know,
Speaker:as I was reading your intro,
Speaker:I'm like,
Speaker:okay, there are so many huge names.
Speaker:Maybe I should just read two or three,
Speaker:but they're also great.
Speaker:I've got to read them all,
Speaker:just had to do it.
Speaker:Okay. I like to start off in a traditional way.
Speaker:And that is by you describing yourself in a little bit
Speaker:of a different,
Speaker:more creative way for our listeners and that's through a motivational
Speaker:candle. So if you were to describe a candle by color
Speaker:and by quote,
Speaker:that speaks to you,
Speaker:what would your candle look like?
Speaker:The candle would definitely be like an Aqua green kind of
Speaker:color. I love that color field that it's very calming.
Speaker:And in the online space,
Speaker:you often need to have that kind of calming effect.
Speaker:If we actually have video on,
Speaker:or if you're able to see me,
Speaker:my office actually has the green kind of throughout it so
Speaker:that it does bring back that calming feeling when I'm going
Speaker:throughout my day.
Speaker:And then the quote on it would say that I always
Speaker:look behind me and smile.
Speaker:That was actually a quote that I used in my high
Speaker:school yearbook.
Speaker:And it's one that I talk about in my book.
Speaker:I just feel that everything that we've done in the past
Speaker:has gotten us to where we are now.
Speaker:And I think that those failures in those successes have made
Speaker:us into who we are.
Speaker:I love that.
Speaker:And you know,
Speaker:I think so many people look at their past and are
Speaker:like, Oh,
Speaker:I wish I was back there.
Speaker:Those were the days.
Speaker:And you can't recreate them,
Speaker:but you can find pride and joy and advancement in them,
Speaker:just like you're saying.
Speaker:So I love this idea in this perspective.
Speaker:I have not ever considered it that way before.
Speaker:I love that as we get started here,
Speaker:take us to this whole idea of blogging and how you
Speaker:started while you were still teaching.
Speaker:What was the motivation behind starting a blog in the first
Speaker:place I started at two,
Speaker:I had my blog,
Speaker:it was 10,
Speaker:almost 11 years ago.
Speaker:I had started it.
Speaker:So it was back pre Pinterest.
Speaker:Instagram didn't exist.
Speaker:Facebook was there,
Speaker:but it was back in a time when blogging was kind
Speaker:of this,
Speaker:you told about your day and you're told about what you
Speaker:did and whatever else.
Speaker:And at that time in my life,
Speaker:I had a six month old and I had really lost
Speaker:myself as a new mother.
Speaker:And my husband came and had said to me,
Speaker:one day,
Speaker:you need to get a hobby.
Speaker:You just feel Boston.
Speaker:He was big into golf and would go and be gone
Speaker:for six hours.
Speaker:And I was kind of like,
Speaker:yep, I do.
Speaker:I need something for me.
Speaker:And I was a creative writing major in college and saw
Speaker:about blogging,
Speaker:had heard a couple people say,
Speaker:Oh, I have a blog.
Speaker:And just kind of dove into it and figured out my
Speaker:way around it.
Speaker:When the beginning,
Speaker:it was very much a hobby.
Speaker:And then I attended my first conference in New York city
Speaker:blog. Her,
Speaker:it was back then was what it was called.
Speaker:And I saw all these women that were running their blogs
Speaker:as businesses.
Speaker:And it opened my eyes to so much more that I
Speaker:would be able to do because when I started,
Speaker:it was written as kind of just,
Speaker:almost like a journal.
Speaker:And when I went to this conference,
Speaker:I realized what I need to be sharing needs to help
Speaker:solve the problem for someone else so that it becomes valuable
Speaker:to them.
Speaker:So once I really started to understand this honed in,
Speaker:on my audience and who I was trying to reach,
Speaker:which was busy moms that were looking to get back those
Speaker:moments with their kids.
Speaker:I was able to grow it and start to have an
Speaker:audience that was coming to me,
Speaker:looking to solve certain problems.
Speaker:I was very much on my own journey where I was
Speaker:learning how to cook.
Speaker:Cause I had never cooked really in the past because it
Speaker:was my husband.
Speaker:That was the one that would make the meals.
Speaker:And because of that,
Speaker:it was almost like I was creating simple recipe.
Speaker:And it was at that level where other people wanting to
Speaker:know, okay,
Speaker:I'm at the same place you were six months ago,
Speaker:walked me through this.
Speaker:Like how can I really get comfortable in the kitchen and
Speaker:be able to meet things that look and taste good?
Speaker:You know,
Speaker:it's so interesting for you to share this story because I
Speaker:remember myself right at that exact same time.
Speaker:And at that point we were out exhibiting quite a bit
Speaker:for my other business,
Speaker:the ribbon print company.
Speaker:And I remember people coming to the booth and we always
Speaker:ask them what they do,
Speaker:because that's how we know how to talk about our product
Speaker:with them.
Speaker:And we would have a bunch of people coming and saying,
Speaker:Oh, I'm a blogger.
Speaker:And I have to admit,
Speaker:I didn't even really get it like,
Speaker:okay, you're a blogger,
Speaker:you're writing articles and putting them up online.
Speaker:And is this a career?
Speaker:It didn't make the connection with me for a while.
Speaker:Like they were wonderful,
Speaker:interesting people,
Speaker:but I wasn't understanding it at all.
Speaker:So it's interesting that you're kind of dropping that right back
Speaker:in my mind in terms of the whole blogging evolution,
Speaker:if you will,
Speaker:Me, it was very much to that.
Speaker:Not only was what happened if you walked up as an
Speaker:exhibit like that,
Speaker:but it also happened in my family.
Speaker:It happened with my,
Speaker:it was very much full.
Speaker:This is just a hobby.
Speaker:You're just kind of doing it.
Speaker:And then I was like,
Speaker:once I could explain to him that no,
Speaker:this can be a business.
Speaker:This can replace my teaching salary.
Speaker:I won't have to work full time.
Speaker:We can have somewhat of a normal schedule and actually get
Speaker:to see her.
Speaker:Now two children over the years,
Speaker:it was very much kind of eye opening.
Speaker:And I dealt with even up until the point where I
Speaker:retired from teaching,
Speaker:cause I had replaced a salary of 75,000
Speaker:with my blogging income.
Speaker:I had family,
Speaker:parents and siblings that would make fun of it,
Speaker:that it was kind of like,
Speaker:Oh, you're just a blogger and didn't understand.
Speaker:And when I left teaching,
Speaker:it was kind of like they were shocked and also scared
Speaker:because it was very much that you're taking that step into
Speaker:the entrepreneurial journey,
Speaker:which I'm sure a lot of your audience,
Speaker:of course,
Speaker:with building their own businesses,
Speaker:you take that step and it's scary and it's a risk.
Speaker:But for me in my family,
Speaker:it very much paid off.
Speaker:Well, yes.
Speaker:And you know,
Speaker:it's almost like I feel like,
Speaker:because what we'll hear on our side is,
Speaker:Oh, that's such a cute hobby.
Speaker:Oh, you're going to try and monetize that adorable.
Speaker:You know,
Speaker:it's that kind of it's condescending type thing.
Speaker:So I know all of our listeners can totally relate and
Speaker:I take the approach of,
Speaker:okay, you know,
Speaker:you can have your own thoughts and your own ideas,
Speaker:but you'll see now it's kind of like willpower.
Speaker:I'll prove it to you.
Speaker:Type thing.
Speaker:That was almost a motivating factor for me because I can
Speaker:remember having a birthday party at my house right before I
Speaker:retired for my then two year old and a family member
Speaker:made a comment about the blogger needs more light for her
Speaker:photos. And I'm like,
Speaker:it's my daughter's birthday party,
Speaker:but you wait,
Speaker:we entail,
Speaker:you see what I'm able to do with this business.
Speaker:And it just was that kind of that fire that I
Speaker:needed to have lit for me.
Speaker:That's awesome.
Speaker:So did you feel that way,
Speaker:the whole time,
Speaker:or were there a couple of points where you were really
Speaker:questioning? No,
Speaker:I've always kind of really believed that it could be turned
Speaker:into a business.
Speaker:And I think honestly that you have to have that mentality.
Speaker:This is a business,
Speaker:regardless of what it is,
Speaker:whether you're a blogger,
Speaker:whether you're an influencer,
Speaker:whether you're making your own products,
Speaker:you have to treat it like a business and talk about
Speaker:it, like eat business because other people don't start to treat
Speaker:it that way until you speak that language.
Speaker:I often will hear people say,
Speaker:Oh, I'm just a blogger.
Speaker:And I blog in my yoga pants and bubble box.
Speaker:Meanwhile, they're making six figures,
Speaker:but other people don't understand that and don't treat it that
Speaker:way. And they have a chip on their shoulder because of
Speaker:the way that people are talking to them.
Speaker:But it's because of the way that we are taking our
Speaker:businesses. So it's really important that no matter what you're doing,
Speaker:whether you're just starting off right from the get go,
Speaker:you have to talk about it.
Speaker:Like it's a business and treat it that way.
Speaker:Thank you.
Speaker:You thank you for going through that because you are so
Speaker:right. I mean,
Speaker:how we present ourselves out to the world is what they're
Speaker:going to believe we are.
Speaker:And I'm not saying be something other than yourself.
Speaker:I'm not saying that at all,
Speaker:but it's that confidence.
Speaker:And I guess the way you get the confidence is by
Speaker:what you're just saying,
Speaker:treating it as a business,
Speaker:don't be saying,
Speaker:you know,
Speaker:if you've decided to make that switch,
Speaker:right. Cause we do have some listeners who are hobbyists right
Speaker:now. And they're thinking like,
Speaker:they'd like doing it on the side.
Speaker:They're considering whether they really want to make the commitment to
Speaker:be in a business.
Speaker:But once you do then start talking like that already.
Speaker:And what are examples of how you would talk about it
Speaker:differently than if it were just a blog you were doing
Speaker:on the side as a hobby,
Speaker:as something that gave you satisfaction?
Speaker:What are the different ways you would talk when it's a
Speaker:business? How is it different?
Speaker:I think the boundaries that you put in place,
Speaker:which a lot of people wonder what I mean by that,
Speaker:but like you've working hours,
Speaker:you're working and you need to be able to establish that.
Speaker:And I think it right now,
Speaker:it's even harder.
Speaker:We're obviously in the midst of some crazy times where kids
Speaker:are home,
Speaker:virtual learning,
Speaker:you don't have as much time,
Speaker:but you need to have that conversation with your significant other
Speaker:saying, these are my work hours.
Speaker:This is when I'm going to be doing this.
Speaker:Even when our girls were little and they would nap at
Speaker:night, I was working because I was a full time teacher.
Speaker:I would have a conversation where I said to my husband
Speaker:who I'm working right now.
Speaker:And in the beginning he would do the blogging with the
Speaker:air quotes and I'd want to punch him in his face.
Speaker:But I would always go back to,
Speaker:no, this is building my business.
Speaker:I'm interacting with people,
Speaker:engaging with people.
Speaker:I'm creating content that is going to build up that business.
Speaker:So I think really setting the boundaries of being able to
Speaker:have that conversation first has to happen with your significant other.
Speaker:So you can get on the same page.
Speaker:You need their support.
Speaker:Really good example of this is I still,
Speaker:to this day,
Speaker:we were actually just recently in Pennsylvania visiting my family.
Speaker:And my brother was watching with all the children that were
Speaker:there. My nieces and nephews,
Speaker:my kids,
Speaker:I have a 10 year old and a seven year old.
Speaker:Now both girls and they were watching a show.
Speaker:Holy moly.
Speaker:And someone came up and their job description was entrepreneur.
Speaker:And my brother who is very traditional,
Speaker:my whole family as when it comes to working says,
Speaker:Oh, well,
Speaker:entrepreneur just means I don't have a job.
Speaker:And my 10 year old was sitting next to him and
Speaker:corrected him and said,
Speaker:that's not true.
Speaker:My mom's an entrepreneur.
Speaker:And she makes a lot of money.
Speaker:So it was the understanding that we're talking about this with
Speaker:my girls.
Speaker:They understand that I have worked hours that when mommy's on
Speaker:a call,
Speaker:it's not,
Speaker:she's chatting with girlfriend.
Speaker:It's someone,
Speaker:that's a business partner or someone that is important to my
Speaker:business. And it can't be interrupted.
Speaker:They understand that my typing on a computer is not me
Speaker:going on to Facebook and putting up whatever it's me working.
Speaker:And they understand that.
Speaker:And I think you really need your family on board to
Speaker:have that support,
Speaker:to be able to start to treat it like a business.
Speaker:Because when we were talking before about confidence,
Speaker:I think the important thing to understand about confidence is it's
Speaker:like a muscle.
Speaker:You have to work at it.
Speaker:You have to practice it.
Speaker:And a lot of people assume that those that they see
Speaker:out there just automatically,
Speaker:we're born with that competence.
Speaker:And that's so far from the truth,
Speaker:they have worked at it.
Speaker:They put out their elevator pitch and they practiced saying what
Speaker:it is that they do so that when they go to
Speaker:someone in the pickup line at school,
Speaker:though, if there ever is that again?
Speaker:Sorry. But when they talk to someone they're able to articulate
Speaker:what it is that they do and who they do it
Speaker:for. It's just so important.
Speaker:You were talking about this on a live that I do
Speaker:within my group.
Speaker:If biz listeners,
Speaker:gift biz breeze in case you're not there yet.
Speaker:And we were talking about how,
Speaker:you know,
Speaker:we're around our handmade products all the time,
Speaker:all day long.
Speaker:We think about them,
Speaker:all of that.
Speaker:But when you're at a party and someone asks you what
Speaker:you do so many people are like,
Speaker:uh, they don't have the words,
Speaker:right? So that's exactly what you're talking about.
Speaker:You need to be able to represent what you do with
Speaker:confidence, clarity,
Speaker:and that's the starting line.
Speaker:Yes. I actually really fast exercise that they can do to
Speaker:figure this out.
Speaker:Cause I'm a former teacher.
Speaker:So everything in my mind is there's an exercise.
Speaker:There's a strategy.
Speaker:So I would say to them,
Speaker:if they're trying to figure out what to say,
Speaker:imagine yourself,
Speaker:meeting someone for the first time.
Speaker:If you're on a plane again,
Speaker:I can't even imagine being on a play now.
Speaker:But if you were sitting next to someone on a plane
Speaker:and they asked you what you do,
Speaker:I want you to ask them a question that makes them
Speaker:want to know the problem that you solve.
Speaker:So when I created them,
Speaker:our Stanley,
Speaker:where I would have said to someone,
Speaker:well, you know how you feel like you never have enough
Speaker:time with your kids because everything is just so crazy and
Speaker:they'd be shaking their head.
Speaker:Yes, of course I do totally get it well over at
Speaker:the Melrose family,
Speaker:I create quick and easy recipes and projects.
Speaker:They give you the time back with your family that you
Speaker:want. So you ask them a question that hits them,
Speaker:the problem that you solve.
Speaker:And then you answer it with the way that you solve
Speaker:that problem and who you're solving it for.
Speaker:Love it.
Speaker:And that leads me right into something I've been wanting to
Speaker:ask you ever,
Speaker:since you said it,
Speaker:you were talking about how,
Speaker:when you started your blog and when you finally decided,
Speaker:okay, I need to be writing for people about something,
Speaker:a problem that they have,
Speaker:that my articles can solve.
Speaker:Is that the point where you started seeing your audience go
Speaker:up? Yes,
Speaker:absolutely. Was that was that connection.
Speaker:They knew that,
Speaker:that they were the right people.
Speaker:Because a lot of times,
Speaker:especially when you're creating content,
Speaker:you assume that you're supposed to do to attract everyone.
Speaker:You're supposed to put all these different things out.
Speaker:When in reality you're meant to attract the right people and
Speaker:repel others.
Speaker:And some people are just not going to be part of
Speaker:your audience and that's okay.
Speaker:So you have to be true to yourself.
Speaker:And at the same time,
Speaker:really be able to tell them what it is that you're
Speaker:solving for them.
Speaker:Got it.
Speaker:Okay. So,
Speaker:and I'm still back 10 years ago then,
Speaker:or at the point where you adjusted what you were writing
Speaker:so that it was attracting people.
Speaker:How did you get people to find?
Speaker:So that was a lot of creating the right content that
Speaker:not only was going up in the blogs so that it
Speaker:was being found by Google when they would search for how
Speaker:to make cupcakes or how to create a Valentine's day idea
Speaker:that wasn't involving candy.
Speaker:Google obviously helped with that because the content was out there.
Speaker:But then also social media using back then Facebook and now
Speaker:Instagram, I am a true believer in Instagram stories.
Speaker:I absolutely feel that it is the best way to attract
Speaker:your audience and have a conversation with them,
Speaker:figure out what they need.
Speaker:I've had so many clients that have created products based on
Speaker:their Instagram stories,
Speaker:because of the conversations that they're having.
Speaker:They're with their audience,
Speaker:they're asking them directly,
Speaker:what do you need?
Speaker:Do you need a journal?
Speaker:Or do you need a book?
Speaker:That's going to walk you through solving this problem and getting
Speaker:the answers directly from them.
Speaker:They feel as if you're listening,
Speaker:obviously, but they also feel they're part of the production of
Speaker:it so that when it comes out,
Speaker:they're more likely to purchase it.
Speaker:So What I do think I'm hearing you saying is the
Speaker:way of getting people attracted and getting an audience to what
Speaker:you have online is the same,
Speaker:but maybe in a different way.
Speaker:So it's still search engine optimization from then and today.
Speaker:And it's also social media.
Speaker:Obviously you've changed your focus from Facebook to more Instagram.
Speaker:But before we get to all of that,
Speaker:again, thinking of where my audience is,
Speaker:most of them by now,
Speaker:specially over these last few months,
Speaker:if they didn't have an online presence of some sort,
Speaker:they certainly do now.
Speaker:And we talk a lot about your own website and with
Speaker:pretty much any website right now,
Speaker:you can also integrate an area where you can have a
Speaker:blog. Why would be a reason that a product based business
Speaker:let's go,
Speaker:I'm going to pick a product handmade soaps.
Speaker:Yup. Why would they want to have a blog?
Speaker:Because they're selling their soaps.
Speaker:Yes, but what a blog ends up doing is it shows
Speaker:ways in which the soap can be used.
Speaker:It can show ways in which you can present it as
Speaker:a gift.
Speaker:It gives people a different way.
Speaker:So your people probably are very much used to the idea
Speaker:of maybe reaching out to influencers and having influencers use their
Speaker:product. Well,
Speaker:when you have a blog of your own,
Speaker:you are that influencer.
Speaker:You're creating the content that you would have paid possibly someone
Speaker:else to use.
Speaker:Instead of having to give away a free sample of your
Speaker:soap, hoping that that influencer is going to share it on
Speaker:their Instagram.
Speaker:You share it,
Speaker:you create the content that answers the questions that people are
Speaker:having. So again,
Speaker:you need to think about that soap.
Speaker:What problem are they going to put in to try to
Speaker:find it?
Speaker:Is it organic?
Speaker:Is it vegan?
Speaker:Does it use essential oils,
Speaker:but ever it might be then creating content that answers that
Speaker:question and then presenting your soap link to your shop.
Speaker:It just gets more content out there so that it's an
Speaker:organic, natural way that you create the content for it.
Speaker:So if you do an article that talks about how to
Speaker:get the best use out of your soap,
Speaker:let's say you're going to write the article,
Speaker:which gives additional opportunity for SEO,
Speaker:for people to find your whole site,
Speaker:which includes your product and the article.
Speaker:If that was the initial entrance point into the website.
Speaker:And it also,
Speaker:then I'm thinking,
Speaker:and then I'm gonna ask you if I'm right,
Speaker:Jenny. So then also if you're reading the article and then
Speaker:you're looking around online,
Speaker:because now you've liked what this article talks about.
Speaker:So you want to know more from this author and Oh
Speaker:my gosh,
Speaker:they also make soaps.
Speaker:You're spending more time on the website that also helps with
Speaker:the Google juice.
Speaker:Well, yes,
Speaker:there's so many things that you can do with that.
Speaker:So now they've come over.
Speaker:Well, if you have a Facebook page,
Speaker:maybe have your Facebook pixel already set up.
Speaker:So now it's captured the information about that audience and you
Speaker:can target them with ads.
Speaker:If you get to the point where you're using Facebook ads,
Speaker:you could also with them coming to that content about the
Speaker:soap and how long it lasts longer.
Speaker:You could have a popup that pops up that gives them
Speaker:10% off your soaps.
Speaker:If they subscribe with their email address.
Speaker:So now you're building your email address.
Speaker:It's so important.
Speaker:Did you can have all these different ways in which you
Speaker:can now target them.
Speaker:If you're not already growing an email list,
Speaker:that would definitely be one of the best ways to do
Speaker:it. Because now you have those people,
Speaker:those people have raised their hand and said,
Speaker:yes, I am interested in soap and you will never lose
Speaker:those. It's not like Facebook where they're maybe going to start
Speaker:hiding it.
Speaker:And they're going to strangle the reach for that because of
Speaker:the algorithm where now you have them on your email.
Speaker:If you want it to do a bundle where maybe you're
Speaker:going to put together a package of soaps for the holidays.
Speaker:Now you can just send an email directly to their inbox.
Speaker:And they've already raised their hand and said,
Speaker:I'm interested in soaps.
Speaker:It goes from a cold lead of someone looking for how
Speaker:to make their soap last longer to a warm lead.
Speaker:If someone already saying I'm interested in soaps.
Speaker:Yep, Totally with you a hundred percent on email.
Speaker:And I think we've talked about this a lot here,
Speaker:but I think more than ever now,
Speaker:people are understanding that too.
Speaker:But what I really liked that you demonstrated here.
Speaker:So give biz listeners,
Speaker:did you hear like your product website,
Speaker:which is what you have now enhanced by if you added
Speaker:a blog to the website,
Speaker:so articles to the website that then can also help trigger
Speaker:knowledge over in Facebook,
Speaker:if you ever wanted to do ads.
Speaker:And it helps with popups convince people because they're getting something
Speaker:out of it,
Speaker:to what Jenny said earlier,
Speaker:in terms of making sure you're solving a problem or giving
Speaker:something they need in exchange for their email.
Speaker:And then you're able to continually talk to them.
Speaker:So everything works in conjunction with each other.
Speaker:And you have of some of these pieces already set up
Speaker:the blog part though.
Speaker:I'm guessing is one that a lot of people are missing
Speaker:because in the past,
Speaker:Jenny, we've just not thought about it that way for product
Speaker:based businesses before,
Speaker:right? Yes.
Speaker:Okay. So if someone were to say,
Speaker:okay, that's making sense.
Speaker:And I actually like to write,
Speaker:let's just go with you like to write,
Speaker:because if you don't,
Speaker:you could still do it or you could have somebody help
Speaker:you with some articles,
Speaker:right? So the actual writing of the articles part,
Speaker:we don't really need to talk about here,
Speaker:except for how would you get started?
Speaker:Let's say now we've convinced people that they should include a
Speaker:blog on their website.
Speaker:Okay. And they have the option with whatever platform they're using
Speaker:to be able to add a tab that could then be
Speaker:the blog.
Speaker:And pretty much every site allows that,
Speaker:which also tells you the value of doing it.
Speaker:I mean,
Speaker:if every platform has it,
Speaker:it's maybe something you should be doing.
Speaker:How do you then decide what you're going to do?
Speaker:Should we start with one article or should we have three?
Speaker:Like give us some direction if we were thinking of getting
Speaker:started, how to go about this.
Speaker:So has your interest been peaked about logs?
Speaker:We are going to talk about your next step right after
Speaker:a quick break.
Speaker:Yes. It's possible.
Speaker:Increase your sales without adding a single customer.
Speaker:How you ask by offering personalization with your products,
Speaker:wrap a cake box with a ribbon saying happy 30th birthday,
Speaker:Annie, or at a special message and date to wedding or
Speaker:party favors for an extra meaningful touch.
Speaker:Where else can you get customization with a creatively spelled name
Speaker:or find packaging?
Speaker:That includes a saying whose meaning is known to a select
Speaker:to not only are customers willing to pay for these special
Speaker:touches. They'll tell their friends and word will spread about your
Speaker:company and products.
Speaker:You can create personalized ribbons and labels in seconds,
Speaker:make just one or thousands without waiting weeks or having to
Speaker:spend money to order yards and yards print words in any
Speaker:language or font,
Speaker:add logos,
Speaker:images, even photos,
Speaker:perfect for branding or adding ingredient and flavor labels to for
Speaker:more information,
Speaker:go to the ribbon print company.com.
Speaker:So I would say,
Speaker:start with blind.
Speaker:Don't feel like a lot of people will say,
Speaker:Oh, I need to launch.
Speaker:And it means to have five articles so that people can
Speaker:continue to read.
Speaker:It doesn't mean to have that just get started because I
Speaker:think we have so many things going on in our lives
Speaker:that we have analysis promises.
Speaker:And instead of actually putting something out,
Speaker:we think it needs to be perfect.
Speaker:Get something out there.
Speaker:Most important thing honestly,
Speaker:is figuring out what people are going to be searching for
Speaker:that is then glue to connect them with your product.
Speaker:So again,
Speaker:if we go back to that soap,
Speaker:make sure that it's an easy way to be able to
Speaker:incorporate your soap.
Speaker:Maybe it's talking about different ways that you can improve your
Speaker:skin and your soap is brought up them so that you're
Speaker:then able to just connect it.
Speaker:And it's easy then to link to your actual page,
Speaker:your checkout page for your sales,
Speaker:for The product,
Speaker:because you don't want to create a blog and then never
Speaker:talk about your products.
Speaker:The whole purpose of having that blog content is to,
Speaker:to be able to make it simple and easy for them
Speaker:to click on,
Speaker:Oh, there,
Speaker:she's talking about a lavender soap.
Speaker:Let me see what this is and click to it and
Speaker:go right to your shop portion.
Speaker:So now they can buy the lamp under soap.
Speaker:Yes. And at the same time,
Speaker:on the opposite side,
Speaker:you don't want to do blogs talking totally only about your
Speaker:product either.
Speaker:No, you want it to be about solving a problem for
Speaker:people. What I would do is I'm a very much that
Speaker:teacher is I would take my soap and I would think
Speaker:of creating some sort of graph where you can then have
Speaker:lines kind of going off of it saying,
Speaker:okay, this is what people would want.
Speaker:My soap solves these problems.
Speaker:And off of it,
Speaker:you could then have all the different articles that you could
Speaker:then write that solves that problem,
Speaker:which then links them back towards the soap.
Speaker:You still want it to always be talking about solving the
Speaker:problem. You don't want to randomly start talking nothing about soap.
Speaker:You don't want to start talking about essential oils that maybe
Speaker:has nothing to do with what you are putting into your
Speaker:soap, right?
Speaker:The bad I'm thinking about maybe the different types of ingredients
Speaker:that different soaps have and the different values or benefits that
Speaker:certain ingredients give you versus others.
Speaker:Maybe something like that.
Speaker:The other thing I think is really important because I can
Speaker:also see some of my listeners saying,
Speaker:I don't know anything about that.
Speaker:Like, I don't know,
Speaker:I'm a soap maker.
Speaker:I know all the ingredients of my product,
Speaker:but I don't know the differences.
Speaker:There's nothing wrong with doing a little bit of research to
Speaker:then write your article.
Speaker:So you don't have to have all the knowledge and the
Speaker:learning right there,
Speaker:but you're going to be the one who's sharing that information
Speaker:and bringing it forward and educating others.
Speaker:And in turn,
Speaker:when you've done that research,
Speaker:then you've educated yourself as well.
Speaker:And you continue to grow in your knowledge of your product
Speaker:too. So don't feel like,
Speaker:Oh my gosh,
Speaker:you know,
Speaker:articles writing,
Speaker:I don't know that much about this.
Speaker:You can research it and it's okay.
Speaker:Because what you're putting into your article is in your own
Speaker:words. Yes,
Speaker:absolutely. Okay.
Speaker:So you're saying you can do one start with one,
Speaker:which is fabulous.
Speaker:Cause that's easy.
Speaker:How long should it be For SEO purposes?
Speaker:Which is what Google is that search engine is looking for.
Speaker:Normally you want an article to at least be 500 words
Speaker:to a thousand words.
Speaker:Ideally is what you're looking for.
Speaker:I would ask them to recommend making sure you have beautiful
Speaker:pictures and I would have a beautiful picture of your soap
Speaker:in it so that now you can use that as part
Speaker:of the promotion that you're going to do on social media,
Speaker:because you're going to want to share that blog post,
Speaker:not only in Google,
Speaker:but also maybe on Pinterest or Facebook or Instagram.
Speaker:So having pictures in it is going to be helpful as
Speaker:well. Okay.
Speaker:So we've got it.
Speaker:Article we're at the right size.
Speaker:We've included pictures.
Speaker:What about keywords?
Speaker:So keywords and I don't want to lose people,
Speaker:but I would recommend the way that you want to write
Speaker:your article is thinking about again,
Speaker:that problem that you're going to be solving.
Speaker:So keyword research wise,
Speaker:I actually use Uber suggest it's a Chrome extension that you
Speaker:can use where you just type in,
Speaker:into Google,
Speaker:what it is that you think your article is going to
Speaker:be about.
Speaker:So all the different uses for soap,
Speaker:BB let's just say,
Speaker:then what Uber suggest will do is it'll give you the
Speaker:normal results for that in Google.
Speaker:But then on the side,
Speaker:it's going to tell you how many searches there are for
Speaker:that. You don't want something that has a million searches or
Speaker:even starting out.
Speaker:You don't want anything that has more than 5,000
Speaker:searches in 30 days.
Speaker:So when you're thinking about the key words you want to
Speaker:think about looking at,
Speaker:if it says the uses of soap,
Speaker:well, maybe it's the healthy uses of soap will actually knock
Speaker:down the keyword volume.
Speaker:So the uses of soap maybe has 5,000
Speaker:searches, but the healthy uses of soap has 1200.
Speaker:That's going to be something that you want to search.
Speaker:You want to use Uber suggest to kind of check that
Speaker:and you can also use keywords everywhere,
Speaker:but that is a paid program.
Speaker:Uber suggest right now is still free and use is very
Speaker:similar to keywords everywhere.
Speaker:But it's about looking at those string of words.
Speaker:The words in which you use for your title is important
Speaker:in the way that you do it.
Speaker:I can actually give an example of what I mean by
Speaker:this, because I think when it comes to keywords,
Speaker:it kind of scares people and special like SEO and research.
Speaker:But when I was a blocker and I started out with
Speaker:the Melrose family,
Speaker:I knew nothing about keywords.
Speaker:I would put up beautiful pictures.
Speaker:I would do a DIY,
Speaker:one of my most viral pins that ever came to my
Speaker:site or these adorable,
Speaker:they were a little Valentine's day things where it was Lovebug
Speaker:fruit cups.
Speaker:And that's what I called it.
Speaker:The problem is,
Speaker:is no one was searching for Lovebug fruit cups.
Speaker:Cause it was something I made up.
Speaker:But when I changed it to non candy Valentine's day ideas,
Speaker:the searches started coming through.
Speaker:And that's the difference.
Speaker:The difference is the words that people are actually looking for.
Speaker:And it's the reason that doing the keyword research is really
Speaker:important. Such a good example,
Speaker:Jenny, we have been talking recently about naming of our products,
Speaker:you know,
Speaker:as creators,
Speaker:we want to be have all these fancy names because we
Speaker:want our product to be distinct and unique and stand out.
Speaker:But when you name it,
Speaker:these crazy and I say crazy in a good way,
Speaker:but these really creative names,
Speaker:no one ever finds it.
Speaker:So that was a great example.
Speaker:You're just reinforcing.
Speaker:I always feel like when we continue hearing similar messages over
Speaker:time, you really need to pay attention.
Speaker:Cause that means it's really true.
Speaker:You know,
Speaker:if everyone,
Speaker:like in your instance where you're teaching this stuff,
Speaker:you know,
Speaker:if you're also saying it,
Speaker:we need to be paying attention,
Speaker:whether we want to have our fancy names or not.
Speaker:So keywords for the title,
Speaker:then what about within the body of the blog?
Speaker:Repeat it or what you tell us about that Don't want
Speaker:it to be awkward where it's like,
Speaker:you're repeating it every five seconds within the content,
Speaker:but you want it to be like natural in there.
Speaker:So that Lovebug fruit crop example that I gave you,
Speaker:instead of calling it lab book fruit cups,
Speaker:when I was then saying,
Speaker:will you take the fruit cup and dah dah,
Speaker:dah, I would refer to it as a non candy Valentine's
Speaker:day idea throughout the content.
Speaker:So it was there.
Speaker:The important thing to when you're doing SEO is to look
Speaker:at the questions that are being asked because Google is looking
Speaker:for an article that answers all of the questions,
Speaker:answers, everything that someone could be asking about,
Speaker:that topic,
Speaker:that title,
Speaker:that you're presenting to them.
Speaker:So thinking about what else would people want to know about
Speaker:that and answering those questions is going to help.
Speaker:And you're naturally going to put in that language of the
Speaker:soap or the healthy uses of soap.
Speaker:Got it.
Speaker:Okay. So how often should we be creating a new blog
Speaker:or because we are a product based business,
Speaker:could we have five or 10 kind of pillar topic,
Speaker:blog articles and leave it at that?
Speaker:It's definitely going to help if you can be consistent.
Speaker:But with that being said again,
Speaker:we're juggling so much.
Speaker:So I would say start off and see what you can
Speaker:handle. I would aim for trying to do maybe once every
Speaker:two weeks.
Speaker:And again,
Speaker:you talked about maybe getting a writer or maybe getting someone
Speaker:to photograph things.
Speaker:This doesn't need to be done by you,
Speaker:especially if you already have income coming in,
Speaker:and this is going to be part of your marketing plan,
Speaker:looking to possibly hire this out would probably be beneficial.
Speaker:Your time might be better spent somewhere else within your business.
Speaker:So I think the more consistent you can get the better
Speaker:off you're going to be because Google is looking and watching
Speaker:to see when is new content coming out.
Speaker:Bloggers typically are doing content two to three times a week.
Speaker:But again,
Speaker:they're not also creating products.
Speaker:A lot of them they're looking to just be that blogger,
Speaker:creating the content.
Speaker:They don't have a product that they're also having to manufacture
Speaker:and put together.
Speaker:So I was the once every two weeks,
Speaker:if you can do that once a month just to get
Speaker:started in for once a month,
Speaker:if that seems manageable to you and then see if you
Speaker:can't stop it,
Speaker:Honestly, I think once a month,
Speaker:sounds way more doable.
Speaker:Anyone in the community who feels differently,
Speaker:go for it.
Speaker:I'm also thinking,
Speaker:because once you've written the article done everything,
Speaker:you've said the keywords,
Speaker:the pictures really made sure that it's buttoned up.
Speaker:It's ready to go.
Speaker:Most of your time.
Speaker:You want to be telling people that it's there,
Speaker:which leads us over to SEO.
Speaker:You've done because that's what you've done is you've written the
Speaker:article all the behind the scenes,
Speaker:things we've talked before,
Speaker:Jenny about the all tags and all of that in the
Speaker:pictures. So that would take care of then the SEO portion,
Speaker:right? Getting it ready for SEO to be found in search.
Speaker:So now let's jump over social media and I'm thinking,
Speaker:let's go with someone who's just starting out,
Speaker:right. One article.
Speaker:Okay. So totally doable.
Speaker:How do we then promote?
Speaker:And a lot of my group is on Facebook still Johnny.
Speaker:So can we talk about both platforms?
Speaker:Absolutely. So I would say like,
Speaker:depending on how you're using your Facebook now and how often
Speaker:you're posting,
Speaker:but it's an article that you can reuse and reshare.
Speaker:So it's not necessarily something like you post it once to
Speaker:Facebook and then you're done.
Speaker:You never get to share it again.
Speaker:You can share it again.
Speaker:Maybe you're going to ask a different question when you go
Speaker:to do your description in order to get people to click
Speaker:on the link,
Speaker:to be able to learn the different uses of soap,
Speaker:whatever it might be.
Speaker:I'm hoping too that your audience is using Pinterest just because
Speaker:it's such a creative medium.
Speaker:So pinning it multiple times is definitely going to be helpful
Speaker:as well.
Speaker:Especially if you have a couple different images that you can
Speaker:use for that.
Speaker:Exactly. I was just going to say that because I just
Speaker:learned this recently that you can take the same blog post
Speaker:and then change the images.
Speaker:Can you also change the title over on Pinterest or does
Speaker:that not make sense?
Speaker:Just the images and keep your title in the blog.
Speaker:You can change the title on Pinterest too.
Speaker:The more images that you have to pin it with the
Speaker:better off you're going to be with Pinterest Pinterest.
Speaker:When I first started wasn't that way it is that way.
Speaker:Now they want new images to go and link to the
Speaker:same article.
Speaker:It will actually do better that way,
Speaker:rather than always trying to use the same image and you
Speaker:can repin things to different boards.
Speaker:So if you have a Pinterest profile and you've set up
Speaker:your different boards based on healthy living or beauty or DIY
Speaker:or whatever it might be,
Speaker:if it fits under all three,
Speaker:you can use that same image to go to those different
Speaker:boards. Does that make sense?
Speaker:The same image.
Speaker:You can do the same image and then you can do
Speaker:another image as well.
Speaker:That goes to those same boards.
Speaker:So what we're talking about you guys is it's the link
Speaker:then is heading back to the article that's on your site.
Speaker:Let's say I have a Pinterest account.
Speaker:I have three boards,
Speaker:let's say three different topics.
Speaker:And my blog post fits the subject.
Speaker:Matter of all three.
Speaker:So I can put the same one with the same image
Speaker:and the same title in all three,
Speaker:I could put duplicate blog articles with the same title,
Speaker:but different images in all three.
Speaker:I mean,
Speaker:some of this gets to be overload.
Speaker:I get,
Speaker:but I'm just saying these are all the options or I
Speaker:could change the images and title,
Speaker:but it leads back to the same article in all three.
Speaker:Yes. Yeah,
Speaker:absolutely. Because when you're able to do that.
Speaker:So the thing about that is if you don't want to
Speaker:do it all at the same time.
Speaker:So in other words,
Speaker:I don't want to go into my blog posts,
Speaker:pennant to all those three boards within the same,
Speaker:like two minutes,
Speaker:maybe one day,
Speaker:I'm going to do one of the images to one of
Speaker:my boards.
Speaker:The next day,
Speaker:I'm going to do it to a different board,
Speaker:same image,
Speaker:same title.
Speaker:And the following day,
Speaker:I'm going to do same image,
Speaker:same title to a different board.
Speaker:And then I can come back in on the fourth day
Speaker:maybe. And I'm going to use a different image than I
Speaker:have been,
Speaker:but I'm going to put it back to that first board.
Speaker:Okay. I thought you were going to say like a week
Speaker:apart, so day apart.
Speaker:Isn't true.
Speaker:Honestly. I mean,
Speaker:you can space it out.
Speaker:It really depends upon the amount of content that you have.
Speaker:Kate all is a great person for Pinterest looking to listen
Speaker:to podcasts.
Speaker:She has simple pen podcasts and she gives tons of great
Speaker:content about Pinterest.
Speaker:But yeah,
Speaker:I mean,
Speaker:there's just so much that you're able to do with the
Speaker:marketing as far as bringing traffic to it.
Speaker:Wonderful. Let's go into your favorite now,
Speaker:Instagram stories.
Speaker:And let's talk a little bit more about that as we
Speaker:close out.
Speaker:Okay. That sounds great to me,
Speaker:Instagram stories,
Speaker:the way that you can use it,
Speaker:there is.
Speaker:So you would post the pretty picture to your feed.
Speaker:And maybe you're going to talk about,
Speaker:ask a question,
Speaker:have a little bit of a story behind what it is
Speaker:that you're talking about and then your call to action in
Speaker:that description in your feed should be something like in the
Speaker:comments, share your favorite emoji.
Speaker:If you want to learn more about how the healthy uses
Speaker:of soap and then anyone that believes their favorite emoji,
Speaker:you would then give them a quick reply and say,
Speaker:sending it to you in your DMS.
Speaker:And then he would actually send them the link directly to
Speaker:that article in their direct messages.
Speaker:Now that's on the feed.
Speaker:Instagram stories it's even easier.
Speaker:So if I was going to put together an article on
Speaker:the healthy uses of soap,
Speaker:first, I'm going to do a poll baby.
Speaker:And I'm going to say something along the lines.
Speaker:Are you worried about your kids going back to school and
Speaker:want to know which soaps are the best soaps?
Speaker:And then I'm going to use the poll feature inside Instagram
Speaker:stories, which does hack gas.
Speaker:And I already know all the things let's just say,
Speaker:for example,
Speaker:and then any one inside Instagram stories that clicks have gas.
Speaker:You now with direct message.
Speaker:Hey, here's a great article on all the healthy uses of
Speaker:soap. And then you're going to drop the link directly to
Speaker:the article.
Speaker:So what you're doing in Instagram stories is,
Speaker:again, you're getting them to raise their hand.
Speaker:You're asking them questions where you can then see it in
Speaker:stories in your insights.
Speaker:You pop it up since you can actually see who said
Speaker:had guests and who said,
Speaker:I already know all the information and you're going to direct
Speaker:message them and have a conversation with them.
Speaker:And that conversation actually may not even stop with just sharing
Speaker:the link to the article.
Speaker:Let's say,
Speaker:you're going to see,
Speaker:well, what's your favorite kind of soap now in direct message.
Speaker:Do you love lavender?
Speaker:Do you love lemon scent?
Speaker:You are trying to get into their direct messages because it's
Speaker:engagement. It's that personal connection that people are so dying for
Speaker:right now.
Speaker:And it helps the algorithm with Instagram.
Speaker:What ends up happening now is because of the algorithm you
Speaker:get into the direct message.
Speaker:Your pictures are groomed to be in their feed more often.
Speaker:And when you consistently do stories like that and you get
Speaker:into their direct messages,
Speaker:your story bubble pops to the front of the,
Speaker:because Instagram sees it as their direct messaging back and forth.
Speaker:They obviously have a connection.
Speaker:We're going to make sure that they can see their feed.
Speaker:Oh my gosh.
Speaker:Okay. Time out.
Speaker:Let me see if I just heard you correctly.
Speaker:I know it was a little hot.
Speaker:No, no,
Speaker:no. It's really,
Speaker:really good.
Speaker:But did you just say that,
Speaker:I know that when you add to your story throughout the
Speaker:day, it pops to the front because you've added another story,
Speaker:right? But if you are interacting with people in direct messages,
Speaker:which we all know is behind the scenes,
Speaker:that's not public facing,
Speaker:that's just between you and whoever your DME with.
Speaker:But if you are direct messaging that also bumps your story
Speaker:to the front again.
Speaker:Yeah. So what actually happens is if you were to look
Speaker:and open up your Instagram stories,
Speaker:which you're going to notice is that the same people are
Speaker:always at the front of stories and it's people that you
Speaker:have had a personal connection or direct message with.
Speaker:They actually will pop ahead of someone,
Speaker:even if they haven't updated their story,
Speaker:the same amount of time as someone else behind them.
Speaker:Oh my gosh.
Speaker:Yeah. I know it doesn't matter because what ends up happening
Speaker:is like,
Speaker:when I opened my Instagram,
Speaker:the same people are always to the front,
Speaker:the ones that I have interacted with ones that I've DMD
Speaker:with day pop to the front,
Speaker:whether they have updated 13 hours ago,
Speaker:or if they've updated two hours ago,
Speaker:they are the same.
Speaker:People are always in the front of my bubbles.
Speaker:And it doesn't matter when they have updated,
Speaker:they're going to be in the front because of the direct
Speaker:phone. No,
Speaker:I did not know that.
Speaker:That's amazing.
Speaker:Okay. So another thumbs up for DMS,
Speaker:for sure.
Speaker:The other thing that I liked doing in DMS is a
Speaker:little bit of market research.
Speaker:If you will looking at creating a new soap scent,
Speaker:let's say,
Speaker:and you're trying to decide between two different ones.
Speaker:That's just like you were saying,
Speaker:Jenny, with adding asking another question,
Speaker:ask another question that also gives you more information about your
Speaker:audience or helps you have a decision.
Speaker:Like what are you challenged with?
Speaker:Or what's the first thing that you look at when you're
Speaker:buying soaps or whatever the topic might be.
Speaker:But what else can you learn about your audience in a
Speaker:genuine way?
Speaker:Like not doing it just to have them respond back again
Speaker:in really a genuine way.
Speaker:So that example that you said about,
Speaker:let's say you talk about sense of soaps.
Speaker:You put lavender and then you put lemon there and then
Speaker:people are going to hit the lavender and then they're going
Speaker:to hit the lemon.
Speaker:Well, now what you want to think about doing is you
Speaker:want to then take it a step further and say,
Speaker:have you tried out the one lavender Rose that we have
Speaker:get into the direct message continue.
Speaker:Don't let them just answer the poll,
Speaker:continuing over into dance.
Speaker:Okay. So at what point are you getting too salesy when
Speaker:you do all this,
Speaker:Honestly, as long as you continue to answer questions and the
Speaker:problems that they're solving,
Speaker:I have not that it's too salesy,
Speaker:I've sold $1,500
Speaker:coaching programs,
Speaker:right? From direct messaging and through stories because it's not like
Speaker:I'm hitting them with the sale away.
Speaker:Now what I've done is I built up towards it.
Speaker:I've gotten podcasts reviews,
Speaker:which we also know can be difficult to get,
Speaker:because I'll talk about a podcast I'll ask,
Speaker:like, how are you listening to my podcasts?
Speaker:Are you listening on iTunes?
Speaker:You're listening on Stitcher.
Speaker:And then anyone that hits on iTunes,
Speaker:I'll direct message them and just,
Speaker:Hey, I ever kind of a huge favor to ask you.
Speaker:I would love it.
Speaker:If you'd leave a review or I will even ask just
Speaker:the question of,
Speaker:are you a podcast listener and heck yes and no.
Speaker:Don't listen to podcasts.
Speaker:Anyone that says,
Speaker:heck yes.
Speaker:Now I go into DMS and I ask them,
Speaker:what player are you listening on?
Speaker:Your favorite podcast on?
Speaker:Is it,
Speaker:what does it Stitcher?
Speaker:And a lot of them will come back and say,
Speaker:Oh, it's the purple podcasting thing.
Speaker:And I'm like,
Speaker:perfect. I have a huge favor.
Speaker:Would you mind leaving?
Speaker:And I'll even send them a quick video that shows them
Speaker:how to do it because it's a conversation.
Speaker:Again, getting them to raise their hands by doing that poll
Speaker:and answering it.
Speaker:It's the honestly the easiest way to build a relationship with
Speaker:someone. And it doesn't have to go into a Drexel up.
Speaker:There's been plenty of times where I've sent someone,
Speaker:someone, and they're like,
Speaker:yeah, I'm just not ready right now.
Speaker:And I'll see them.
Speaker:That's perfectly fine.
Speaker:If you ever have any questions and we'll continue a conversation
Speaker:at six months later,
Speaker:they come back because I've continued the conversation and not made
Speaker:it an awkward cold sales email where I'm like,
Speaker:Hey, you want to be my best friend and let's buy
Speaker:this program.
Speaker:No, I've built up that relationship.
Speaker:Right. And I'm thinking for a lot of our listeners too
Speaker:reviews, product reviews.
Speaker:So if you're not a podcast or you can take the
Speaker:same example that Jenny was just saying and relate it to
Speaker:your product to,
Speaker:Oh my gosh,
Speaker:such valuable information,
Speaker:Jenny, what would be your overall umbrella statement to my handmade
Speaker:product? People here who have not started a blog,
Speaker:what would you say to that?
Speaker:I would say deep breath and jump in,
Speaker:start it.
Speaker:Just try to figure out the easiest way that can work
Speaker:for your schedule and what you're trying to do to get
Speaker:that content out there.
Speaker:If you're really looking to do that marketing,
Speaker:it's one of the easiest ways that you can do it
Speaker:and you may find that actually enjoy it.
Speaker:I think so once you get into the groove of it
Speaker:and so share a little bit more about what your vision
Speaker:is. I know you don't look back,
Speaker:right? What's your quote.
Speaker:I always look back and smile.
Speaker:Okay. So You can look back right now on what you're
Speaker:doing right now with a smile,
Speaker:but where are you going in the future?
Speaker:So part of my vision and my mission for my business
Speaker:is to be able to help all my clients have the
Speaker:young girls in their lives,
Speaker:their daughters,
Speaker:their granddaughters,
Speaker:their nieces,
Speaker:that women can run businesses that don't hit a glass ceiling.
Speaker:They can own their own business and make their own future
Speaker:for themselves.
Speaker:And honestly,
Speaker:my goal is to create more and more female entrepreneurs that
Speaker:are running strong,
Speaker:successful businesses that are providing for their families.
Speaker:And where can people go online to find out more about
Speaker:you? I am on Instagram all the time.
Speaker:Instagram is at Jenny underscore Melrose.
Speaker:How did I know that you were going to say that
Speaker:honestly is the fastest way to ask me a question Tuesday,
Speaker:if you're listening,
Speaker:you have a question,
Speaker:just direct message me and I will get back to you.
Speaker:It's always me in there.
Speaker:And then of course my podcast influencer entrepreneurs is on all
Speaker:of the favorite listening apps.
Speaker:And then I also have my website,
Speaker:Jenny Mueller's dot com,
Speaker:which has all of the podcast episodes and tons of free
Speaker:resources. Perfect.
Speaker:And give biz listeners,
Speaker:you know,
Speaker:there's a show notes page.
Speaker:So if you didn't catch all of that,
Speaker:you can jump on over there and it'll already be linked
Speaker:up for you,
Speaker:Jenny. Great information.
Speaker:So wonderful.
Speaker:I learned a lot about Pinterest here today.
Speaker:I wasn't expecting that.
Speaker:So that was a great gift for me.
Speaker:Thank you for that.
Speaker:And for also all the information that you've shared with the
Speaker:audience. I really appreciate it.
Speaker:Thank you so much for having me on CYA.
Speaker:I appreciate it.
Speaker:I know you tune out sometimes when the conversation turns to
Speaker:blogs, thinking that it doesn't apply to your business,
Speaker:I hope you can see now the added value that it
Speaker:can provide to distinguish you as the leader and give you
Speaker:more to talk about with your audience.
Speaker:We're always searching for that,
Speaker:right? So here you go.
Speaker:Jenny also mentioned Kate all in our interview today,
Speaker:and guess what?
Speaker:She's our very next guest talking all about Pinterest.
Speaker:This platform has become a search engine,
Speaker:just like Google and can be a powerful place to attract
Speaker:new customers.
Speaker:So make sure to tune in next Monday and make sure
Speaker:to subscribe to the show.
Speaker:So the next episode automatically downloads and is ready and waiting
Speaker:for you right when it airs.
Speaker:Finally, I also want you to remember that there's still time
Speaker:to join in to our five day challenge this week,
Speaker:set up and sell,
Speaker:just head over to gift biz,
Speaker:unwrapped.com set up and sell to register by Friday,
Speaker:you'll have a place to capture orders and know how to
Speaker:attract customers,
Speaker:to purchase your product a great first step.
Speaker:Even if you haven't started your business yet it's free and
Speaker:all you need is your handmade product and the desire to
Speaker:start making money,
Speaker:sharing that product with the world.
Speaker:That link again is gift biz,
Speaker:unwrapped.com forward slash set up and sell.
Speaker:I hope to see you there be safe,
Speaker:be well.
Speaker:And I'll catch you next week.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
