How Storytelling and Repurposing Can 10x Case Studies
Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.
Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.
They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.
With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.
Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.
Find out about:
What a case study is – and what its purpose should be
How learning from literature can make your case studies more compelling
The reasons case studies can be ineffective
How to produce better quality case studies that are fit for repurposing
Five ideas for how you can repurpose your case studies