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The Content 10x Podcast - Amy Woods EPISODE 121, 13th February 2020
How Storytelling and Repurposing Can 10x Case Studies
00:00:00 00:14:37

How Storytelling and Repurposing Can 10x Case Studies

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.

Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.

They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.

With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.

Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.

Find out about:

  • What a case study is – and what its purpose should be
  • How learning from literature can make your case studies more compelling
  • The reasons case studies can be ineffective
  • How to produce better quality case studies that are fit for repurposing
  • Five ideas for how you can repurpose your case studies

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