In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. 

Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today. 

Chapters:

• 00:00 - Intro
• 02:33 - Bruce's Marketing Journey and BKM Foundation
• 11:39 - Finding Consistency Across Banking and Non-Banking Clients
• 17:25 - Unique Challenges in Banking Marketing at BKM
• 20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns
• 27:35 - The Power of Profitability-Based Segmentation
• 31:54 - Bruce's Passion for Sustainable Marketing
• 40:18 - Get in Touch with Bruce

Get in Touch with Bruce:

BKM Marketing Website

Net Zero Now

Mentions:

Sam Ricco

More About Postalytics:

Postalytics Website

LinkedIn

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