Creating Professional Respect in Your Animal Based Business

How you present yourself — and your business — matters. Being a professional means you gain respect and confidence. Creating professional respect in your business begins with you and in this week’s episode of The Business Animal Kim and Cara break down three ways you can make the shifts necessary to gain professional respect from your industry, customers, and the public — and gain some important self-regard as a bonus! 

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Well, welcome to The Business Animal podcast. Saddle

up for a gallop to the top of the animal industry, where

you'll learn how to tame your wild business beast with tips,

techniques, and tools that will take overwhelm to obedience

school, and have you wagging your tail with joy. And now your

hosts, Kim Beer, and Cara Taylor Swift.

Hey there business animals. It's Kim with

Be More Business

and Cara with Fast Horse Photography. Hi, Kim,

how are you?

I am doing well. I am on the other side of my

health issue now. Woohoo. I'm feeling so much better. Oh, I

love hearing that I'm back to work the full time part time.

And I'll be back to work full time probably the first week of

July. So very, very happy to be getting out there getting ready

to create more content and definitely feeling much better

and very relieved. So yeah, that makes

me so happy to hear I sound a little off

today, because I do have COVID My whole family has COVID right

now. But I'm on the tail end of it just the part where it's kind

of feels gross in your throat. But I feel fine for the most

part. So I just want to apologize for folks if I sound a

little deeper than normal. But yeah, so Kim and I are in this

in this good place right now. And I love it. So we're getting

ready to finish up season three of The Business Animal, which is

crazy, a couple more episodes to go. So what are we talking about

today,

we are talking about something that I think is

a really interesting conversation that maybe you

haven't even thought about in your business. And that's

creating professional respect. So here's a little story in a

background as to where this comes from in my world years and

years ago when I was first getting to be a graphic designer

on my own. And I would work with a client. And I want to remind

you that I was at the time, I didn't have a storefront, I

didn't have like an official title. I didn't go to college to

be a graphic designer, I was just a really good artist. And I

was good with technology. And I was doing a perfectly fine job.

But inside I don't know if something felt off or wrong. But

whenever I would go and I would work with a client, one of the

things that they would say when they looked at the finished

piece is they go Oh, that is so like a professional. That's very

professional. And you know, at first I guess it didn't bother

me. But the more I did it, and the more that I got

accomplished, it kind of got underneath my skin that people

hired me and then were surprised that they received a

professional result. So has anything ever like that happened

with you, Kara? I mean, it sounds weird, cuz honestly, they

were giving me a compliment. But I kind of took it a little

differently. Well,

I mean, we're, we're artist as well

right now. And so I think any field out there were men. And

there's a lot of fields, I think like this where maybe you can do

it part time, or it's something you can do on the side, or it's

something you can learn on your own. And there are a bunch of

fields out there that people will jump into and photography

is one of them as an equine photographer. But as a

photographer in general photography is one of those

areas where maybe somebody is unemployed, and they decide, oh,

I'm going to become a photographer. And then they open

a Facebook page, and suddenly they're a business and I'm

putting that in quotation marks. So it's one of those things and

there are lots of others out there, you're probably you can

probably think of them in your brain, I'm not going to call any

of them out. But that come up that automatically when somebody

that can automatically when someone says oh, this is my

profession, or this is what I do. People can write it off as

maybe not as professional maybe not take it as seriously this

topic came up for me recently, however, because I was working

with a couple of mentees is that the right word when you're

mentoring someone is mentees the right word? It that feels like

I'm taking something too fresh in my brand. Mentees mentee.

Okay. So I was working with them and and they said, you know that

when someone asked them, you know, what do you do? Or tell me

you know, what's your business? Or what do you do that they feel

oftentimes when they go to answer that they don't know how

to answer it or that they don't do themselves a service with the

way that they answer to make themselves sound like a

legitimate business that they are and so I've really took that

to heart and I remember in the early days when I went from

working in a brick and mortar and working a nine to five you

know in I switched to being an entrepreneur and having my own

business and working from a home studio that I even struggled in

internally with the idea of taking my own business

seriously, and then that then transfers to how if I don't

think of my business as or I have second thoughts about how

my professional my businesses are legitimate my businesses,

how can I portray that to other people in a confident way that

makes them not just write me off as another person that's just

out there kind of floundering in the world. So I thought this was

a really awesome topic for us to cover today. And since it's

something we both experienced, and we know firsthand, other

people that are dealing with this right now,

absolutely. And I'm thinking of my clients that

I work with on a regular basis, who have their corporate jobs

still, and they are in this weird sort of one foot in one

world and one foot and another world. And they're usually very

accomplished in their corporate job. And in their corporate job,

they have a lot of respect. And it's given to them easily

because they've really been in that for a while, but they're

wanting to step out and maybe be an equine assisted coach, or a

gestalt artist or a photographer, or or start a, a

grooming business or something like that. And because they

don't have their foot completely over here in the world, where

they're kind of side hustling and wanting to get into people

don't take them seriously. And that can lead to all kinds of

fallout for your business. If you really want to know the

truth at the bottom line of this discussion that we're having

today, it has to do with revenue, people will not pay you

as much if they don't respect you. Or if you ask for a full

payment, and people don't think you have a legitimate business

or are full time it's something it's really, really sometimes

difficult to get paid the value of what it is that you're

providing. So being able to create that professional respect

in your business mindfully to me is super important. And it's

going to take a couple of mindset shifts. One of the

things I think that both Kara and I want to impart before we

get on to the big three is that even though all of the things

that we're going to give you to do have a little bit of an

outside action to them, it's truthfully how you feel about

yourself inside that makes the difference. And you've got to

work on your confidence building. And really, if you if

you're one of those folks that straddling two worlds, when you

are standing in the world, where you're where you're wanting to

build your professional reputation, you know, pull your

other foot out of the corporate world and stand squarely and

confidently in that space. Even if you have to jump back to the

other side.

There's a couple places I think that we

could mention, like where you might hear this, a great example

was when someone says, oh, you know, I'm a photographer, for

example. And then they say something like, Oh, I'm a

photographer, too, or my daughter's a photographer. And

I'm using the photography example. Because that's, that's

my focus. But I find that to be almost triggering to some

extent, because to me, I've worked so hard at legitimizing

and proving myself in the industry that I love talking and

chatting with other photographers. But sometimes I

think that comment, it's probably meant to, like, have

commonality, but it makes me feel and this is me inside of

myself. It makes me feel like they're writing me off as

someone who's not professional. And Kim, I know you have another

photography example that you like to give around when people

talk about your camera. Yeah.

So for many, many, many years, I would shoot

horse shows, and people would come up to my alongside of me

while I was shooting alongside the arena, and they would look

at my camera and they would say they and they see the pictures

like our digital cameras now have photos that pop up along

the back for us to take a look at to check our settings and

stuff. And they would say things while they were standing layer

like Wow, your camera takes great photos. And that always

just irked me. I gotta tell you, and then somewhere this is not

mine. I don't know where I found it. It was somewhere in my life.

I ran across this statement of I taught my camera everything it

knows. So now when somebody comes over and stands next to me

and says your camera takes great photos, I'm like, thank you so

much. I taught it everything it knows. And that puts the focus

back on me without me being rude about it. It just simply says,

Hey, I learned how to do this. This is my skill, my talent. And

this is a tool that I use and it's the same for those of you

who have any type of thing where you're like the talent behind

the tool. It's a really good little statement to use and it

has Got another adjustment inside my head, the more I set

up that instead of getting kind of bent out of shape, or

thinking I had to buy a better camera, if I wanted to take

better photos, which is, by the way, not the way to take better

photos, you take better photos by increasing your skill level,

but over a period of time is saying that I really got into

understanding that yes, it was me that made the better photo,

my camera was just a tool that I used to create those images. And

I really did each and everything it knows,

I love that I think that takes us into our big

three, do you want to go ahead and run through those

I do. And so the big three for today is the first

one. And we've already kind of breached into this a little bit.

And we'll get into it some more is to adjust your inside voice.

And by inside voice, I don't mean inside the room, I mean

inside your head, adjust how you're talking about yourself

from the inside out. And then number two is explore and

prepare the right professional response for the situation that

you're in. And then number three is to clean up all those loose

ends out there that make you feel unprofessional. So number

one is to adjust that inside voice. And again, you have to

kind of tweak that on your own. And one of the ways that I

encourage people to do this is to think about where they want

to be. So let's just take that example of that person who's got

their foot in two worlds, right, they've got their foot in their

corporate job, and they've got their foot in the side hustle

that they want to make their living passion at, there's a

point and you have to be diplomatic in that situation.

Because when you're in your corporate job, you can't be

standing completely in your side part. But what you have to do is

you have to think about where is it that I really want to be how

do I want to be seen three to five years from now. And I'm

gonna have all that professional experience, you know, business

owners that are new have a problem with this as well, like

they've just started their business, they don't have a ton

of confidence yet, they've got a big plan, but they're just at

the basic part of it. Think about who you're going to be in

three to five years and how you want your level of respect to be

and give your sales pitches talk from the perspective of that

individual who has all of that experience underneath them,

who's maybe left the corporate job and is now full time in this

with a full quiet slate. So speak from the position that

you've already achieved your goals. So this kind of goes into

that psychological game, we like to play with ourselves as fake

it till you make it. It's not really faking it, though. It's

where you're going to be and when you voice that, and you're

gonna get where we want Kara for a moment, but when you voice

that out into the universe, all the universe will conspire to

make that true for you. So I do firmly believe that one way to

adjust that inside voice so that you're speaking from that highly

professional level, even if you maybe haven't quite physically

moved over to that professional level yet. What do you think,

Kara? Any tips here for people?

You know, how do you expect people to take

your business seriously, if you don't, right? So I from day

number one of my business, I was on board with this, I might have

struggled on the inside a little bit with oh, gosh, there's so

much I need to do any I have a lot of loosens, I need to tie

up. But for me, once I was in the image I presented to the

world, I wanted it to be as professional as possible. I

mean, I can't even tell you, I probably was a business for a

week. And I already had a t shirt. I mean, I was like I had

something to wear, you know that. When I showed up at

events, people recognize that I was there. I wasn't just you

know, showing up in my every day barn clothes. So I didn't waste

any time. But I think it is something to be said for how

seriously you take your business is what you're going to put out

into the world. And if you talk about your business in a serious

way and professionally, then other people are going to follow

suit. And I think that as a business owner, you have to

start thinking about, you know, how do you talk to people about

your business when they ask you about it. And you need to have

that prepared in advance which is going to kind of roll us into

explore and prepare the right professional response. But you

know, if you're not confident in what you do in the service that

you provide, how do you talk about it? And how do you expect

other people to go out into the world and talk about what you do

and talk about your business with the folks that they come in

contact with. So you know, thinking about your story, your

story of origin for your business, what motivated you

what got you excited about doing the work that you're doing in

the animal industry, you know, all of that stuff is going to

come into that response side of things when we get there. So I

definitely think that a downside that I see a lot is people using

the term side hustle mompreneur boss, babe, like, think about

some of this language, you guys, it automatically undermined your

professionality, as Kim would say. So when I see that kind of

stuff like we use side hustle on the show all the time. But there

are things out there that that we do trying to be trendy and

trying to be maybe up with the you know, the hashtags on

Instagram or something along those lines, but they really I

think, take away from the professionalism of our business

if we're not careful.

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I agree with that I kind of in some ways, like the

term Girlboss. But I'm going to tell you in the end of the day,

I'm a boss. I'm just a ball in front of it. I'm just a boss,

I'm the boss. I'm the boss of this. What are the things that

you said back when you were talking their care really

intrigued me like you had a t shirt the first week and it

makes me think to how we embody our businesses right so it let's

just use the military as an example. Let's say you want to

join the army. The first thing the army does with you when they

they get you into the Army is they give you the army haircut

and they give you a uniform that you can wear and you become to

embodiment of of what you will become on day one, you're

starting to embody what you will become as you move through the

military. Now I'm not a big military proponent, I would have

been a horrible, horrible private in any army because that

when that five o'clock wake up call came around, I would have

been like, Excuse me, unless there's photographing horses

involved. Why the hell are we up this early in the morning. But

the embodiment of the uniform is part of what you should do. And

uniform can be metaphorical. Okay, I didn't have a T shirt.

But I embodied a graphic designer. When I was with my

graphic design clients, I embodied a photographer when I

was with my photography clients, I embody a gestalt just when

someone comes here to work with me with the horses. So it's

embodiment, it's, it's truly stepping into who you will

become even on day one, and then allowing everything else to

catch up along the way, if that makes a weird kind of sense. But

I love the metaphor of the uniform that you brought up,

Kara.

It's just the things in my brain that I felt

like I had to do quickly to feel inside, that I was moving in the

right direction of professionalism, and honestly

setting myself apart from the sea of other people out there

attempting to do the same thing. And in the animal industry, I

think there's lots of businesses or career paths that could be

similar to this where you could start doing it. And maybe while

you're doing it, you're still learning and gaining skills as

you go. I think about some of the industries like horse

training, for example. You know, there's a lot of horse trainers

out there. But there's a lot of different levels of horse

trainers, and a lot of horse trainers that have gone through

some real specialty training and have years and years of

experience and have legitimate businesses. And then there's

also horse trainers out there that are maybe they want to be

horse trainers, maybe it's a hobby, maybe it's something they

do personally, maybe it's something that they hope to do

down the line and they're starting out. It's the same with

photographers, there's a large scale from where one

photographer might be to another photographer. So there's a lot

of professions I think in the animal industry that would fall

under that I mean, anything I think you can do to set yourself

apart and show your professionalism. So I think that

takes us into number two, explore and prepare the right

professional response. So for me, I think about What's the

story? What's the story behind your business? Where did it come

from? What's the origin? What inspired you to get out there?

And to start this business? It's okay, if it's that you're a stay

at home mom and you want to bring income into the family,

that's okay, if that's your message, but it's how do you

prepare that as a professional response? Do you have a mission?

Do you have a tagline? What happens when people ask you the

question? Oh, what do you do? Or what do you do professionally?

How do you respond to that? And I will tell people, it's like so

many other things in the business, being prepared to

answer that question in advance is huge, and will do wonders for

how people view you, when you're talking to him about your

business. What do you think about that cam,

I think it's really important for you to be

prepared to talk about your business to the person that

you're in front of. And that means that you need to adjust

your professional response accordingly. I do a lot of

different things in my business. And I have rehearsed or thought

through wrote out memorized to a certain extent, different

responses for the different rooms that I'm in. So whenever

you sit down across from somebody, you have to ascertain

how could what I do benefit them. And I want to have the

conversation from that point of view. Now I know my benefits, I

know my values. I know my story, I know how I can be of help. The

thing that I've done, and I spend a lot of time I spent a

lot of hours in my car to be honest with you by truck driving

around to different appointments into Kansas City and to Montana

and Wyoming. And there's there's a lot hours of endless highway

is what I'm getting at while I'm driving. I practice those

responses to people and understanding how to talk about

the value that I bring to them is really important, rather than

just saying what do you do or answering the question, what do

you do I respond with how I bring value to people. One of my

favorite statements right now is when I'm in my entrepreneurial

uniform, and I'm speaking to entrepreneurs, and they ask,

what do you do I say, I help entrepreneurs get out of their

own way. Because and that doesn't give you a lick of an

indication about you know, do I do it through graphic design? Do

I do it through consultation? Do I Do you know, that opens the

door for them to ask questions about like, Well, exactly. How

do you do that, because I find myself tripping over myself a

lot in this entrepreneurial journey. So it's just a point of

learning how to make those responses, and then rehearsing

them and understanding well enough about where you want to

be, like we said in number one, adjusting that inside voice and

then helping the conversation move forward. And I am also not

opposed into correcting people just like the little statement I

make to people when they comment on my camera. By the way, I hear

that a lot less now because I'm a much more competent

photographer than I was 20 years ago when people were saying that

to me. But it's a point of the confidence now that I exude as a

photographer, people don't ask me that question any longer,

because it's no longer something they think about because they

see me before they see the camera. What I'm getting at here

is sometimes you got to practice that within yourself. Maybe even

if you don't believe it completely, until you do believe

it completely. So peel away the corners, defend yourself. If

somebody says, Hey, that looks really professional, you should

be proud of it. Say, Hey, you know what, I am a professional,

I got paid for that job. And I am super proud of it. So thank

you for noticing that you don't have to be mean about it. But

definitely stand up for yourself and prepare your response in a

way that you feel good about saying it and then defending

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You know, the more that you do that, the more

that you sit down and spend the time thinking about your story

and your responses. That's how you're going to find your people

anyway because you're going to be working on that with the idea

of your ideal client in mind. So that like Kim said, when you sit

down next to someone and they ask you that question, depending

upon the situation that you're in, if I'm standing at a horse

show, I know how I'm going to answer that Question, right?

Whereas if I'm standing in a group of photographers, I might

answer that question differently. So thinking about

that and practicing it, I'm a big proponent of get the words

out of your mouth and say them out loud, you know, in practice

and privacy, so that when you have to say it, and when you're

in a position where you say you can say it confidently, and

you're not tripping over the word, so I love that I don't

think enough people in the early days spend enough time thinking

about those responses. And it's such a big piece to the

confidence aspect of it, you know, the first time you put it

out into the world. And then, like Kim said, Oh, you must be,

you have a really nice camera, you must be you know, you must

create some pretty pictures, what a nice camera the first

time that happens to you what a hit to your confidence, you

know, wow, I do have a nice camera. That's probably why I'm

taking such good pictures, or no, like Kim said, I've thought

about this. Yeah, I taught that camera, everything it knows, you

know. So thinking about those responses in advance and

practicing them, so that when the time comes, you're ready and

you can be confident about it will set the tone correctly the

first time Absolutely.

And the more you practice it, and the more you

work through the bugs of how to talk to people, the less you'll

stumble around, and the more confidence people will have a

new because you will carry yourself differently. I'll tell

you another thing that you don't want people as a business owner,

you don't want people taking a chance on you, you want people

hiring you. And you want to set the expectation that that's

going to be a professional experience for them. Not that

they're taking a chance on your business. Think of it that way.

And think of it how you as a consumer, how you choose to

spend your dollars and money is tight. I mean, we're not in the

greatest economy right now. And there's a lot of choices for

every single one of your businesses out there that you

are the best choice for a certain group of people and hold

that in confidence and make sure that they know you are the best

choice for them in how you present yourself how you answer

those questions, how you respond to the things out there that are

being asked, and the conversations that are being

brought up around your business.

So that's the thing, Kim and I think that

moves us into big three, number three, cleaning up the loosens

that make you feel professional, because we can prepare ourselves

to speak professionally about our business, we can plan our

story, we can adjust our inside voice, we can do all of those

things. But if our business isn't on its way to being

actually a professional business, it might catch us up a

little bit. And it's gonna make that harder and harder for us.

So regardless of if your business is a full time

business, if it's that side hustle, we've been referring to

something that you hope one day, maybe you can do full time and

move away from your current job. Or maybe it's just a part time

money making endeavor that you're doing on the side to

bring in some extra income, there are still lots of things

that you can do to set yourself apart, first of all from the

competition, but also give your business that professional

appearance that it deserves. So I have a whole list here per

usual, first of all, actually go through the steps to set up your

business legally. Okay, so get yourself all of those documents

in line, every state's a little different. Get yourself your

ability to pay your taxes, get yourself a legal business name,

go through all the processes, register with your state or your

county, wherever you need to do that, get insurance, do the

things you need to do get yourself a website and keep it

up to date. So just having a website that just sits there and

isn't up to date and isn't current is a start. But it's not

going to be professional and people go to your website, if it

doesn't adequately represent who you are. And what you do get

your own domain name, have a business email address, you can

have a Gmail or Yahoo, but honestly, if you can get

yourself a business email address, it looks a lot better.

We've already talked about professional appearance, but

think about what you want your image to be, and what you want

that to be for your business out in the community. And this one's

a tough one because I think about this all the time because

I'm the face of my business. And while I'm a horse person, I work

with horse people. So I'm not showing up dressed super fancy.

I do like to be clean and have clean clothing on and have my

boots not be too disgusting and dirty. And I don't like to be

caught out in public even when I'm not working looking

unprofessional as well are looking super shabby doesn't

mean I'm not wearing my jogging pants and stuff like that. But I

do keep these things in mind when I'm out and about because

we're always representing our business. I mean, I run to

clients at the feed store all the time, for example, be active

as a business on social media. So not just from your personal

page, I highly recommend having a business page and then sharing

content that's relevant to your business with high end curated

imagery. So actually thinking about your images as well.

Making sure that they represent your brand, professionally, take

the time to think about your ideal customer and work on your

brand and your branding. You know, just being aware of your

branding and how people see you in the world and being

consistent with a logo and colors and fonts and all of

those things. And your messaging is huge, big pieces that Kim and

I talk about all of the time on here, be attentive to your

business through follow up follow up with people when they

inquire first way to come across unprofessional is not get back

to people provide excellent service when you are working

with people. And then of course, things like testimonials, which

we've talked about on the show harnessed the power of those

testimonials out into the world around you. The last thing I'm

going to just say all of these things we've talked about

before, but they all do come together in your business is

also focused on that existing customer, because your next

customer will most likely come from the people you're working

with right now. So how are you treating them? Are you treating

them professionally? Are you being professional in your

conduct with them, because they will tell the next person what

it was like to work with you. And just remember that, you

know, being professional and professional action leads to a

professional business appearance. And it all comes

together if you can do these things and get started on them.

Even if it's just one of these little things as you work your

way through each time you do that your self confidence in

your business and your feelings of legitimacy around your

business and growing your business will be so much

stronger. So I remember in the early days, each time I set

something up each time I made a change. I remember that when I

got my own domain name. And then when I changed my email address

from a Yahoo account to fast horse photography, it was like

look at me, I'm so much more professional than I was even

yesterday. So these little things are awesome. And they can

do so much for you. In terms of your mindset around this. I know

you have things you want to add to that, Kim,

actually, I think you completed that list

beautifully. I think all of those things are so important to

becoming a legitimate business. And when you feel more

legitimate, you walk in a really legitimate way you talk in a

legitimate way. And people automatically respond to that,

you know, we think that communication all comes out of

our mouths, but it doesn't, it comes out in a million different

ways, especially in as being a business owner. So all of those

things are key and important. And I think the list is actually

very comprehensive as to what I would tell a new business owner

to do about the only thing I don't see on there is to write a

business plan. I think one of the things that helps me or

helped me become really professional in my business is

going through the motions of writing a business plan. And you

will hear a lot of people when it comes to this. By the way,

that's not an easy endeavor. I say that like oh, write a

business plan. Not a big deal. But it is a big deal. It will

take you months, it makes you really know your business inside

and out. I always think it as almost a clairvoyance tool

because it gives you insight into things you might have never

ever, ever thought about before. And when you do sit down and do

it, it is a great exercise, people will tell you don't need

to do it. If you aren't going to get alone. I say do it anyway, I

still think it holds a value even if you aren't going to be

asking for a loan. I think having a business plan and

really knowing what you're going to do. Having a vision of where

you want to go. All of those are really important tools and steps

that you can take to make yourself know that you are a

professional to provide evidence to your inner critic that you

are a professional to provide evidence to the person who

doubts you inside you your imposter syndrome. We did a

whole episode on that horrid term. But if you have any of

those feelings inside of you having that plan, writing it

out, knowing your vision, knowing where you want to go,

knowing who you are, as a business owner, it really helps

chase all the shadows out of the system so that you can stand in

the light of who you truly are.

I think that's it, Kim, what do you

think?

I think this has been a really interesting

episode and I'm going to tell you of all of the episodes we've

done lately, if I were a new business owner, this is the

episode I wished I would have listened to as a new business

owner. I think that if you take some of these things to heart,

it's gonna save you a lot of frustration and heartache. I

wished I would have known a lot of this when I was newer in my

business.

I hope that those folks that are out there

listening today enjoyed this episode. If you did, please let

us know you can hop on to wherever you're listening and

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