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STP091: Keeping Pace with Today’s Consumer: Marketing Strategist Ekaterina Walter
Episode 9115th July 2015 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:33:55

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Entrepreneur and Sprinklr Global Evangelist Ekaterina Walter joins Smashing the Plateau this week with insider advice on moving your business forward and keeping up with today’s ever-advancing consumer. In this discussion, she highlights the importance of leveraging community and self-learning to achieve these ends. She also discusses self-empowerment and utilizing technology to learn more about your passions, take on new roles and initiatives, and form partnerships with those who share your interests. She describes how having self-confidence, and recognizing your surrounding support systems, are crucial to building networks, taking your business to the next level, and building success.

Ekaterina also discusses:

  • Empowering employees where it matters in efficient ways that lead to growth
  • Online opportunities for self-education
  • Customer engagement with your brand on the ground and through social media
  • How to create consumer experiences in a consistent fashion

Ekaterina has led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture, and she currently serves as Global Evangelist at Sprinklr. She has written for Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur, and has appeared on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and published the best-selling Think Like Zuck in 2013.

She received a 2013 Marketer of the Year honor (SoMe Awards), and was named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media.

Learn more about Ekaterina at or follow her on Twitter (@Ekaterina).