72. No More Traditional Marketing Campaigns with Rob Rens
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens returns to discuss his approach to a traditional marketing campaign that fell flat. What he discovered was that a different approach would yield much better results. Listening to Rich and Rob to see what they uncover.
Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action.
After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next.
And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens.