In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative.

Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management.

This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready.

In this episode

• What’s been happening over the last month or so on LinkedIn
• The importance of storytelling consistently and strategically for startups
• How a brand’s personality can be defined and highlighted through the stories you tell and how they are told
• The biggest mistakes that so many businesses make in their brand communications
• Having an internal strategy and document of brand persona for all staff to access
• Top 3 tips for better brand marketing

Links in this Episode

White Lane Creative

Xandra - Conversation Design Studio

Jess on LinkedIn

Frank Body

Financial Review Young Rich List

Glossier