In today's episode, we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative.
Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management.
This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready.
In this episode
What’s been happening over the last month or so on LinkedIn
The importance of storytelling consistently and strategically for startups
How a brand’s personality can be defined and highlighted through the stories you tell and how they are told
The biggest mistakes that so many businesses make in their brand communications
Having an internal strategy and document of brand persona for all staff to access