149. How College Athletes Can Now Monetize Their Brand with Kristi Dosh
On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.
Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.