It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Talking Points:

• Rock Star Marketing’s passion is creating joy.
  • Belief in creating SEO content to attract customers.
  • It’s about your story. Everyone has a story and it needs to be told.
• SEO Interview
  • A 2-hour process, two questions: What makes you special and unique? Who is your target demographic?
    • Able to draw backstories that target people that share same values, brings a level of respect and trust. Owners often forget why they started their business in the first place: Rediscover their passion again.
    • Build up to 90 pages of content to differentiate from the competition.
    • Exposes the culture of the business.
  • Fishing for Millennials training course.
    • Rely on the internet as a source of information and recommendations
    • Attracting millennials: Website, Facebook, Twitter, Google+, Youtube, all digital networks
  • Rock Star Marketing
    • Established in 2009
    • First auto client: Roberts Collision Repair in California
      • Blog: Infrared drying process for paint being compared to “car spa, facial, manicure.”
    • She has written for over 300 shops

Rock Star Marketing Website

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This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

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