Content curation is one of the most talked about strategies in social media. Whether you have heard of the 80/20 rule or read “Jab, Jab, Jab Right Hook,” or any other article about building your social media calendar (ahem, we hope you read ours!), you probably know the importance of curating content. But while many people employ some form of content curation, not everyone maximizes the benefits they can actually see from this strategy.
Let’s start at the beginning though for any newbies who are kick-starting their social media strategy with us!
Social media content generally comes in two forms: content you create and content you curate. The content you create is anything that drives people to your products, services or websites. It could be your latest blog post, promotion for an upcoming sale, your podcast, your videos, etc. In general, if you write, design or in any way create something, then it’s created content.
Curated content, on the other hand, is anything you share that is not created by you but is still beneficial to your audience. Content curation is finding, organizing and sharing relevant information to your audience with the intention of adding value.
That last piece is especially important for content curation. Well curated content is valuable to your audience, not just in its content, but also in your opinion or thoughts on that content. If you’re curating content well, you’re adding your own value to it.
When you consider the two different types of content, the benefit to curated content is clear. It takes far less time to gather curated content than to create content.
This is huge if you’re a busy solopreneur. We all know that creating content is time-consuming and when you’re running your own business and handling everything that comes with it, you might not have the time to create as much content as you want.
So what do you do when you have social media pages that need content and you don’t have the time to create enough content to keep those pages consistent?
Ding, ding, ding! You curate content!
Curating content saves you time and keeps your social media pages looking active and engaging. As an added bonus, you’re giving your audience the ability to learn from a diverse list of resources. They’ll be able to access a well-rounded view of your industry, because of you.
Curated content also breaks up the monotony of talking solely about you and your business.
We’ve said it before and we’ll say it again, no one wants to hear anyone talk about only themselves. Curating content diversifies social media content so that you’re not just speaking about you.
These are the most popular content curation benefits but there are actually a few more benefits. And these lesser-known benefits are actually the most important ones, the ones that will help you actually be recognized as an influencer and a thought leader in your space.
5 Surprising Benefits of Content Curation
1.Portrays you as a thought leader
It’s one thing to share other people’s content. It’s another thing to add your own thoughts, opinions and context to it. This makes it a unique fit for your audience and it helps to share someone else’s content in your own words and it can encourage a conversation.
Entrepreneur Rand Fishkin demonstrates this extremely well with this tweet. He shares news about Instagram, adds his own context and then makes it fit to his audience, Twitter followers, by talking about Twitter’s efforts in that area. The tweet curates content but includes his own thoughts and sparks conversation. That is how you establish yourself as...