In this week's Industrial Talk Podcast we're talking to Ron Gusek, President at Liberty Oilfield Services about "Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact". Get the answers to your "Oil and Gas Innovation" questions along with Ron's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Ron and the wonderful team at Liberty Oilfield Services on the innovative solutions that reduce the cost of energy while minimizing the impact to the environment by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RON GUSEK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ron-gusek-3b27232/

Company LinkedIn: https://www.linkedin.com/company/liberty-oilfield-services/

Company Website: https://www.libertyfrac.com/

PODCAST VIDEO:

https://youtu.be/pyYyFTbw8Kw

THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

oil, people, gas, ron, industrial, oilfield services, world, drill, industry, technology, liberty, north america, energy, produce, important, alberta, emissions, impact, innovation, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. Alright, welcome

00:22

to the industrial talk podcast, the number one industrial related podcast in the universe. I'm not overselling that I don't think I am. Thank you very much for joining. We celebrate you industry heroes all around the world because you are bold, you are brave. You dare greatly you solve problems, you make people's lives better, and you're changing the world. I don't think there's anything else better to celebrate than you. Thank you very much for what you do. And joining the industrial talk podcast. All right. in the hot seat, we got a gentleman by the name of Ron Gusek, President of Liberty Oilfield Services, we'll be talking a little bit about fracking 101 pretty cool topic, as well as technology, the advancements of technology and how it just makes the world a better place. Gosh, you guys are great. All right,

01:17

let's get cracking.

01:20

Ron,

01:22

go out to a stat card, big time stat card, you'll say Wow, he's uh, he's got some skills, I've got some mad street credit, as well as he's a super nice guy. As is a lot of people within industry, super nice people. I don't know, it's, I'm living the dream, I'm living the dream. Before we get in the interview, let's just talk a little bit about business. We have a new, well, I can't say we're in the process. Industrial talk 2.0. And, and what we're doing there is we're just sort of redesigning, we have the podcast, we have videos, we have training, we have everything. And now we want to be able to begin pursuing and having greater educational opportunities for industrial professionals, greater and easier collaboration opportunities with industry professionals, like for example, if you want to get involved, let's just say you want to reach out to Ron here, you can you can see what he's doing, what his team's doing at Liberty, oilfield services, and so on and so forth, and be able to create these great opportunities to be able because I'll tell you right now, Ron, others are really into this whole education, collaboration, and innovation. I think that's, that's where we have to be. That's where we're going. And that's what's industrial talk to dot o is we want masterminds, we want to solve problems, more problems using and connecting with the individuals that make things happen, which is everybody, and then be able to put it together because I think me and I just got done talking with Intel, that the same thing exists, we we just don't have pre pandemic. Yeah, maybe we have the solutions during this pandemic, during this next normal during this new normal, whatever it might be. I think what we're looking at is a necessity and people's willingness to collaborate and solve problems. Because that's really where it is. And I think that more and more people are just doing that. And that's what this is all about. I'm just telling you right now. That's what this is all about. All right. That's industrial talk. 2.0 Be on the lookout for that. All right, another thing?

03:36

Not,

03:37

there's not I'm gonna hold off on that. Let's talk a little bit around. Ron gooseneck. All right, Liberty oilfield. He's been there for about seven years little over. He's got oil and gas pedigree like nobody's business, and just all around great guy, Canadian, just like my parents. So he is a nice guy. But we're talking about fracking 101. And I think that it's really interesting for us to have that realization that energy is very important, especially today. And companies like companies like liberty. They're doing everything they can to deliver the energy to deliver the products at the lowest possible price. And and do it in such a way that it minimizes the impact to communities in the society. They have a really beautiful purpose. And then you can tell man a they've got that desire to do it and do it right. Gosh, Liberty oilfield services.

04:38

Alright,

04:38

let's get on with the interview. Ron Gusek is in the hot seat. He spells his last name g USEK. Reach out but you know, it'll all be out on industrial talk.com everything that you need to know to be able to connect. Alright, enjoy the interview. Ron. Wow. Welcome to the industrial talk podcast absolute honor Howard. Are you doing today?

05:00

Very well. Thanks, Scott. Excited to be here with you. So thanks very much for having no idea

05:05

how excited I was looking forward to this interview. I, of course, I was looking on my, my calendar and I'm going all right Ron's right around the corner right there. And I, I might as well just sort of sit here. Just be excited about this conversation. All right, listeners, we're gonna be talking a little bit about what Liberty frac does, you can imagine in their name. Yep. They're in the oil and gas industry. And they definitely help a lot of companies do a lot of great things. And we're gonna go into that particular conversation. But before we do that, Ron, little 411, because your stat cards great out there, but little 411 on who you are.

05:40

All right. Ah, yeah, quick, quick history on me. I grew up in Canada, just outside of Edmonton, Alberta, and ended up going to engineering school I love taking apart cars and things like that. So mechanical engineering was, was in my, in my nature, my dad was a carpenter, pretty handy guy. And so I was hands on sort of person. And, and, and so engineering came pretty natural to me. I swore I'd never saw a store, I'd never work in the oil and gas industry. You know, I grew up in Alberta and a crazy time, and thought that was too volatile and industry for me. And so I started working in heating, ventilation and air conditioning figured everybody need that all their lives, that's a safe place to go to work, but our oil and gas in Alberta so it didn't take probably four years after I got out of school and I ended up in oil and gas have been in it ever since. So I'm I'm almost 25 years in the oil and gas industry now seeing a good chunk of the world as a result of it. But most of that based in Calgary, but packed up and moved down here to Denver in 2014. And been here with Liberty ever since.

06:42

That is amazing. That's it? I mean, it's it's hard. Yeah, you're in Alberta, it's hard to avoid that. Oil and Gas. It's, it's it's a big deal up there.

06:53

It is a big deal. 30% of the GDP or something like that.

06:58

Yeah, it's a big deal. Yeah, it's hard to avoid, and it's but but being in the business for 25 years, you've seen a lot of a lot of changes a lot of technology, a lot of advancements, and and from my perspective, all pretty benefit, you're not sitting out there trying to say, I'm going to make it as as inefficient as I possibly know you guys are always pursuing that technology, the efficiencies and being able to achieve that as much as you possibly can. Now, for the listeners out there, and for me, too, because I'm not the sharpest tool in the shed give us a little tracking 101. And what Liberty frac does just just give us a little basis, and then we'll just sort of springboard from there.

07:38

Alright, sounds good, a little basics on exactly what we do. So, you know, today, when we drill a well, it's something called a horizontal well, so we're going to drill down maybe 7000 8000 10,000 feet into the ground vertically. And then we're going to turn that well horizontally, and we're going to drill out a mile or two or three inside the rock that we are interested in. And then the problem is the rock that we're drilling into the natural pore spaces in the holes for the molecules to flow through are so small that oil and gas wouldn't naturally flow out to the hole to the well that we just put in. And so it needs a little help. And so we do something called hydraulic fracturing, which is creating cracks in that rock radiating outwards from that wellbore that we drill. And that provides a better pathway for oil and gas to get to the surface, I kind of liken it to creating a city. So you know, if everybody wants to get downtown, you know, we have major freeways on which all the cars can get from their little neighborhoods, then you get out onto a big freeway and then ultimately end up in the place you need to get to fracking is just like that we put, you know, we put a big wellbore down there, which is the major freeway, and then we create all these arteries into it, which are the hydraulic fractures. And that gives those little molecules a path to get to serve where we can use them.

08:58

So the question I have somebody had to come up with this thing, this fracking solution, how long has it really been around?

09:07

It's been around a long time. Well, more than 50 years, we started fracking in North America back in the 1940s or 1950s. It looked a lot different back then, of course, but but fundamentally the exact same idea that we do today, we just do it at a different scale.

09:24

See, I never knew that. The way I sort of look at it, it's like, hey, this came out it's relatively new and they're doing this and and but but it's it's a it's a technology that's been

09:37

Jeez.

09:39

Yeah, that's a long time. It

09:41

It's Yeah, you know, it's evolved for sure we we do it at a different scale. Today, we do a lot more of it. The reservoirs we work in require more stimulation, more fracking to to produce oil or gas but, but still exactly the same principle that we started decades and decades ago.

10:00

So in this particular case, the benefits of fracking are obvious you can get greater yield from a specific location. And, you know, it's I guess, and correct me, Ron, if it's like low hanging fruit, I can pick it, but maybe there's some fruit that's a little higher up, and that tree can yield more from that that analogy, which is, I admit very weak, however, it is for me and the listeners anyway. From from a yield perspective, what what, what can we see from an existing location greater yield? What are we talking about?

10:41

Well, I would guess that most of the wells we drilled today, if you didn't frack them, they wouldn't produce a drop of oil or gas, you would get almost nothing out of them. And so, hydraulic fracturing means the difference between a well that does nothing and and a well, that will produce hundreds of 1000s of barrels of oil, or or millions and millions of cubic feet of gas over its lifetime. That wasn't true. Historically, it used to be you could drill a well, and it would flow on its own, and it would flow that way for years and years and years. But today, the reservoirs we work in, that's not the case, they they require stimulation to produce at any economic level.

11:17

Amazing. And, and you get to a point, and once again, I would imagine, a driver is a cost per barrel, and the solution needs to sort of be within that economic benefit. If it's outside of it, then it makes no sense. But if it's within that, so you're constantly driving, to the point of trying to make it more efficient, better cost effective.

11:41

Yeah, I mean, of course, oil, oil and gas are commodities. And so they are driven by a supply demand curve, to to at least some extent, and so you know, there's a, there's a price out there that we can get for a barrel of oil. And ultimately, you know, if a company is going to be a success, they have to find a way to produce a barrel of oil, for less money than they are able to sell it for same is true of any business, and ours looks no different than that. Now, of course, you know, the great thing about having low oil and gas prices is that is that everybody benefits from that, you know, we all, we all consume hydrocarbons in some way, shape, or form that might be directly in the form of your furnace, or hot water tank or something like that, that might be a little less directly in the form of gasoline in your car. But we all consume those less expensively, we can ultimately find a way to produce a barrel of oil or a molecule of gas, less expensive energy is for humanity. And so, you know, we have to continue to be innovative and find ways to lower the cost of energy. And we also have to find ways to lower the impact of producing that. And

12:45

when you say impact, what do you mean by that?

12:48

Well, I think there's a lot of ways you could think about that certainly the the most talked about one is is the thoughts around impact co2 emissions in the climate. So that's a, that's a very, very big picture one. But you could also drill down to a much, much smaller level than that, you know, here in Colorado, the majority of the, or the core of the field that we work in is right up and down the front range of the Rockies here, which also happens to be where the vast majority of people are moving into Colorado. And so we find ourselves in a situation where we are going to be working in very, very close proximity to a place where somebody is living close to a backyard close to a park or a playground or a school or something like that. And so as you know, when we put that pad in place, and ultimately go out there to work through the exercise of drilling and completing those wells before they they produce, there's some impact to those folks. There's there's noise and some dust and some truck traffic. And and we recognize that as a as an inconvenience to the people who are nearby there. And so it's incumbent upon us, as industry to find ways to minimize that impact for the time that we are there. So we don't want to keep them up at night with loud engines, we don't want trucks coming and going at all hours of the night to the extent we can avoid that. We want to find ways to minimize the dust in the air so that they don't, they don't have their enjoyment of the outdoors taken away from them. So we continue to focus on solutions to try to get that local impact small as possible.

14:15

See, that's interesting. Because, you know, of course, your business wants to do that. Of course, you you want to minimize your impact, because the value of what you're doing is important because beyond the the natural gas component and beyond the the obvious one gasoline, petrochemicals I mean, it's a it's an everything. I mean look, it's everywhere, right? And without it I mean you're just like my speakers. I guarantee you right? But it's we forget the the the massive impact, but then you've got this desire within let's say Liberty frac to To really minimize the local impact to the community and people, because that's important, too. And I'll set you live in you live in...