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Successful Or Right With Nick Moubayed
Episode 521st November 2022 • The One Man Empire Show With Charlie Hutton • Charlie Hutton
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Today Charlie talks to Nick who was born in Greece and raised in Lebanon, and he now lives in London. Like many in this game, his road to success in this game was NOT a straight line... there were many failed businesses on the road to his multi-million health business. 

Nick talks about embracing the rollercoaster ride of entrepreneurship. And they talk about systems, processes, and managing employees. Plus, Nick shares his single biggest asset in this game and where he ALWAYS invests the most money. 

Discover more about One Man Empire here:

https://www.theonemanempire.com/

Transcripts

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Okay gentlemen.

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So in today's episode, I've got for you, Nick.

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And I'll be honest with you, Nick.

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He's one of the coolest fucking men I've ever met.

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He's Greek.

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He was born in Lebanon is moved to London and he's an absolute

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fucking surgeon when it comes to systems and scaling a business.

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Now, here's, what's really, really interesting about Nick.

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Um, he operates his business side-by-side with his wife, uh, which

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from firsthand experience from my side of things is a fucking minefield.

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And, um, they, they do it spectacularly well, which is truly phenomenal.

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So we're going to get into working with your wife.

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We're gonna get into failed businesses.

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We're going to enter the trials and tribulations of having fucking staff.

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And I'll be honest with you.

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I think what Nick says about where we invest, literally all of his

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money is going to be a shocker.

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Let's

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What the fuck are you doing in London?

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Talk me through that.

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Okay.

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So here's, here's a little bit of backstory.

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I'm Greek.

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I was born in Greece and when I was really young, I moved to Lebanon.

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My mom was Lebanese, so I moved to Lebanon.

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And later on, I moved to the UK, I was studying and I stayed.

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Since I was 11, I knew I want to pursue my businesses because I was already

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starting businesses when I was young.

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And I thought it would be great to go to the UK.

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The there's a lot of more opportunities.

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There's a lot of more things that I can pursue and like experiment with.

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What the fuck's Lebanon like?

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It's actually cool.

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It's fun.

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, a lot of cool people.

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When I was, in my teen years, I started a business where I was doing events.

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So I was doing concerts.

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I was hiring venues, hiring bands.

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I had to band myself.

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I had friends in other bands, so started getting them to play in a concert.

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You know, bootstrapping the whole thing because you don't need a lot

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of budget to start something like

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Let me just stop you there, Nick, cuz you're talking through like

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this is what normal people do.

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They're just in a band and they're like, fuck it.

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I'm gonna go set up like concerts as if it's the easiest thing in the world.

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Most other people think that's like a thousand foot high fucking wall

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that someone needs to overcome.

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So, how did you make that switch?

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And you're like, right.

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I can do this.

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It's possible.

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Let's make it happen.

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Well, since my teen years I had an itch, I wanted to do

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things, things that are exciting.

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I started playing music.

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We started band attending a lot of concerts, a lot of events,

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even small events, big events, all that kind of thing.

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And grew my network like that, meet people in the industry.

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And then at some point I thought, why not?

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I, I try to do that.

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I tried to hire a small venue and I do that.

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And maybe now thinking about it, that was inspired by my mom

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because she is an event manager.

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She has her own business as well.

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Not, not related to music, but since music was my thing at that point in my life, I

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thought, let me do this, let me try this.

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And a couple of them, sucked.

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They were really bad.

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I couldn't pay, sometimes I couldn't pay the bands.

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Oh

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fine.

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Yeah.

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But that was fine.

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I promised them the next event that will do better, I'll pay them better.

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And I did.

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It was a learning process.

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Some of them were terrible.

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Some of them were really successful.

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I had one with 700 people coming in and performing as well.

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My band was performing . So that was, that was a fun period in my life.

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That's fucking cool, man.

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In high school, used to do a little bit of DJing and a buddy

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of mine used to play as well.

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And it's like all we need to do is sell tickets at the door.

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We take a cut off the bar and it's like, holy shit.

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Why everyone else is like sweating, trying to do Saturday jobs.

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I'm like, we, we are running this thing here, like every other Friday.

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It's cool.

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That's really, really cool.

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So how are you marking that thing, Nick?

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It was Facebook pages, Facebook groups , we used to print some

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flyers and put them on the streets.

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So it was just manual stuff.

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We were trying things out, see what works, what didn't work and do more of the things

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that worked and hoping for the best.

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It was a fun experiments.

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That's cool.

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I absolutely love that.

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And your mom had her own business as well.

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So you were in and around that, growing up right?

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Yes.

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I credit my family, everyone in my family have their own business.

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And they always supported me because, you know, they understand, the

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entrepreneurship, side of things.

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So they were always supportive of me trying to do my own thing.

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And I think that helped me, pursue more things that I had on my mind.

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. Yeah.

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It's funny that isn't it.

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I think sometimes you have to see what's possible in order to believe

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that it's possible for you as well.

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Isn't it?

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So being in an environment with other ambitious people and you're

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like, fuck, well, if they can do it, then I'm pretty sure I can do it.

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And if I believe I can do it, then there's no limitations

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. Totally agree.

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Yeah.

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It gives you reference points.

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So, what age were you when you left Lebanon?

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Nick?

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Um, I was 20.

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21 I believe.

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And when I was 11, the last few years I already started a software business,

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learning to do design marketing and also friends were into that kind of thing.

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Tried to work with them.

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I got a partner that was into the, you know, the technical side of things.

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We partnered up and started doing some software.

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It was for a couple of years a really successful thing.

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Like, you know, a small, a small business that was supporting me and all that.

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And that's how I decided to move to the UK and take this to the next level.

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So I moved it was completely new.

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You know, when you're young, you're like, fuck it.

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I'm gonna just go for it.

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yeah, no consequences.

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It's all good.

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Isn't it?

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whatsoever.

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So I came here and that's where I met my partner in uni.

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She was doing psychology.

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I was still doing my small software business on the side.

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That's really cool.

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I I love that at that age, I, I made a similar sort of thing at 19.

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I was playing eye hockey and I'm like, fuck, where do you go to be the

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best ice hockey player you can be?

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I'm like, fuck it.

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Canada's pretty good.

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If you were to do that now, when you're like, married and you got kids and

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you got all the other shit, you come up with 1,001 other reasons why you

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can't do it back then you're like, oh, it's not that fucking difficult.

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I just need a plane ticket you're there and, and you're on another island.

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So, how did you go from software company to fucking finance?

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Yeah my interest was in tech.

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But I'm interested in the business side of things and the finance side of

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things, scaling the company, marketing it well, I'm trying to understand

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the market and all that, because I think that drives the revenue that

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drives growth that drives everything.

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So that was what my main interest was.

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My passion for business and marketing was always there and I was always learning

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more because it's a neverending journey.

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And when I met my partner she was doing psychology something

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completely different.

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We started dating I was doing my thing, she was doing her thing , at

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some point, I had another business which was in entertainment.

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It was like news viral entertainment, which was terrible.

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Talk to me about that.

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I like the ones that go bad as well as the ones that went good.

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What happened there?

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If you like the stories that went bad, I have more bad than good.

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What you think I have way worse stuff that didn't work out that didn't pan out.

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So after the software company, I started to do apps . Many of them failed.

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One of them was successful and the three others were a complete failure.

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But I learned a lot from them.

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I learned a lot of skills, a lot of marketing.

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I learned how to manage people because I was hiring, freelancing

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websites and things like that.

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So it was all coming all together.

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Love that.

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I love an outsourcing model, I'm a big, big believer in that.

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Yeah, exactly.

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So, at some point I started this, viral news entertainment company, and I think

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it was around 2013 where there was a lot of those news websites going viral,

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like Buzzfeed and that kind of thing.

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So I started one, but it was very hard to make it profitable.

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It was very hard to sustain it.

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and at a point I decided I'm gonna cut my losses and do

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something else, try something else.

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And that's where I thought that me and my partner, we've been dating

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here at this point for a year or so.

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Let's bring our expertise together.

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That's amazing.

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So you guys have been dating a year and you're like, right.

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Okay.

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Fuck, we're gonna throw a business into that mix and gonna

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ratchet the heat in this thing up.

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So how, how did that conversation go?

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I think that happened naturally because she had a job but she

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saw me doing my own thing and had an itch to do her own thing.

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And at some point the conversation led us to like, okay, you're

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trying to do your own thing.

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I'm trying to do my own thing.

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Why not just bring it together.

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And that's when we thought about what common problem do we have?

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And we were both smokers at that point.

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Uh, you know what?

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We should take care of our health.

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We should, we should quit smoking.

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how about we figured this out?

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We tried to quit smoking.

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We create a process out of it and we make a business out of

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that process that we created.

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And that's when the whole thing started coming around.

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What, I'm interested in here, Nick how you and your partner work

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together , and how you make that work.

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Cause I fucked like a whole load of shit up, with a, with MMI

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wife from a business standpoint.

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So , I'm curious Nick in having gone through that process myself and

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having fucked it up, how does that work from a relationship standpoint?

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How does that work from a business standpoint?

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So when we first started, it was not working out for, for a long time.

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We were trying to figure shit out for maybe two years.

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, we were bootstrapping it.

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We were experimenting.

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We were trying to invest everything that we have into this new venture.

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But , what was solid about our work together is that we believed

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in what we were doing and our relationship was really solid.

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And that kept us going.

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That kept us going.

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And , with every failure, we learned something new and we're like,

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okay, now this one is gonna be it.

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Yeah.

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funnel, this advertising campaign, this, this kind of thing.

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And we kept on doing that and learning until finally it started clicking.

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And finally we started having impact . And that's basically how we grew.

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And I think it's interesting that isn't it in terms of working with your other

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half, how sometimes having that other person there, when you get home that

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really fucking gets and understands what you go through on a day to day.

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To have that person with you at home and in work is a cool thing.

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Isn't it?

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It is definitely, it comes with its challenges, but it's worth it.

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So, so talk, talk to me about that, Nick.

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Cause I know you guys you actively challenge each other, don't you, in

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terms of like, I want you to tell me the six reasons why Nick, this

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is the stupidest fucking idea that you've ever come up with as you're

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going through the growth strategy.

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Yeah, we both have very different roles in the company and we're both

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trying to push, what we do best.

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And , what we learned is that it will be extremely useful if the

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other person that's getting the information tries to poke holes at it,

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try to , find what's wrong with it.

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And the reason this is very useful is because when you get an

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idea, you get so excited about it.

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And you might not be very realistic in terms of how good

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that idea is, how viable it is.

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. So when you give it to someone else and the other person tries to attack it or

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find the problems with it and you have to defend it, it gives you perspective.

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And that perspective helps you understand and improve.

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it

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I,

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I'm a huge believer of having a sounding board and, and I think that there's

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a lot of men out there that they don't have that sounding board, and that shit

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just fucking runs around in your own head.

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And you're trying to work out best ways, best strategies.

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And a lot of the time, that's what drags you down, cuz you've got not

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got someone there to bounce it off.

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That being said though that's some brave stuff, isn't it?

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Cuz when someone's shooting your idea down, it takes a lot to sit

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there and it forces you to really get to the crux of what needs to

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be done and why it needs to be done.

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Exactly.

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Exactly.

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So if you don't have that kind of people around you, a partner or

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anything that can, you can bounce ideas off, they can shoot them up.

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They can be brutally honest about it.

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You know, because a lot of times friends, they would be like, oh,

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that's a great idea or family.

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They would be, oh, that's a very nice idea, but you need someone.

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That's gonna be honest with you that is gonna tell you

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things, how they really see them.

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And they need to have merit.

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That that's huge.

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I think that Nick, isn't it.

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That honesty and that impartiality that comes with it.

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cuz you hit on friends and you hit on family.

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And I think the same thing, it's employees as well.

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Sometimes get that hidden agenda don't you?

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So when employees might give you the answer that they think you want to hear,

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or they give you the answer that gets 'em off work, friends and family give you the

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answers that gonna make your life easier.

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And that real honest and impartiality is the thing that allows you to

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really move the fucking dial.

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Isn't it?

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It's what's the real reality of this situation, unbiased, unchecked.

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And what are people gonna think

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Yeah, exactly.

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So who normally comes out the best of those Nick?

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Is that you, or is that your partner

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I think it's a 50, 50 thing every time that sometimes ends.

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when someone comes up with the idea, even when we wanna share it with our

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team members we try to leave ego out of it because I don't wanna be right.

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I wanna be successful.

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I, I prefer to be wrong many times and get the right answer instead of being okay.

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That's my idea.

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We have to implement it because I wanna take credit for it.

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So, yeah.

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Made the best ideas win.

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Nick.

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That's a fucking golden shower right there in terms of, I don't wanna be right.

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I wanna be successful.

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How old are you Nick?

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Just, if you don't mind me asking

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I'm 31,

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So, business has been going what five, six years is that right?

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A bit longer.

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Yeah

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and you guys have really, really grown in terms of the numbers

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that you do in international markets . Talk me through that growth

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yeah.

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So at first it was just us, doing our best bootstrapping everything.

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We wore many hats so we can get this off the ground.

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And as soon as we started helping some people, which is amazing.

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We started getting success stories.

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We started investing in other team members so they can help us so we can do

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more of the things that move the needle.

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And with time as we started hiring people, the operations got bigger

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and that was something also we had to learn because operations isn't there

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basically when you're just to existent.

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Post-it notes, a bit of paper, isn't it?

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That you pass between desks.

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Exactly.

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so we had a challenge learning about how this whole thing works, how hiring

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properly works and focusing on very valuable team members because they

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have to be on the same page, they see what you're trying to do, and

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they really wanna be part of it.

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So we were able to grow that into eight, nine people.

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So talk me through that, Nick, cuz I fucking hate, let's say I

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hate, I'm useless with employees like van before fucking ly.

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I'm like if I can automate something, I, I will automate as much as I can.

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And then if I need to stick a body in, I'll stick a body

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in to, to run some of that.

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So, do you find that in terms of adding people or how do you make sure

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that you get people that are reliable what's your guys process been there?

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Well, at first we started very naively.

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We had like zero process.

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I remember the first time we hired, we had a call with someone.

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We had a chat basically.

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And we were like, okay, you're hired.

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We had like

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You're in, you got the job.

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Let's do this.

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Yeah, exactly.

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We didn't have any metrics.

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We didn't have anything but, , obviously this didn't last,

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maybe like a couple of weeks.

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We started learning and we've had several hires that didn't work out

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and that's when we realized that we need to have proper documentation

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of what we need people to do.

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So our mindset changed from hiring people to building systems and

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hiring people to work the systems.

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So the systems that we have are the assets and people are

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human assets that come and work.

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Those systems that will generate the result that we're looking for.

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That's huge.

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That's huge that Nick , I'm a huge systems guy and it gives

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you that power, doesn't it?

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If the humans are running the systems, let's say worst case scenario, one of

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those humans take a bullet to the back of their head tomorrow, in terms of

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switching the human round, it becomes so much easier from our operational

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standpoint to be like, actually, I can get someone in, I can get them up to speed.

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And , the business doesn't need to slow down because there's been human errors.

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Exactly.

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And we had to experience that because we had once someone that

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was working for around eight months.

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And they had a lot of, a lot of things in their head.

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A lot of experience and for personal reasons, they had to leave.

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We did not have everything that they've been working on.

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It was just in their head, it was not documented.

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It was not a process.

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And that's when we realized, okay, hold on, we cannot lose

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a person and lose everything.

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We have to separate those two things.

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We need to have the processes.

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And we have the people that are working the processes, and they're

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improving also the processes.

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So new people can come in and within a very reasonable time,

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they can work the processes again,

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And in terms of creating those processes, Nick I'm interested in that.

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So when I'm building anything here my mantra norm is I, I will start that

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process or, I will get the person in the team that's gonna be doing it to basically

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to rewrite that process , in case I've fucked it up and then it gets deployed.

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So do you normally create the process first and then get someone else to run it?

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Or do you get them to create the processes as they go?

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What have you found the most effective for you?

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we've done both.

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But the most common mistake that we have done we try to have long, very detailed

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processes that have a lot of conditions.

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Those never work.

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So the simpler it is , the more straightforward it is, it's

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much better and much easier and people will actually use it.

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Walk me through mechanically, Nick, where, where do you guys store that?

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So we have a platform that we use as SA, tool called slab that is very

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easy to access, very easy to search.

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It also connects to slack and Google drive and that kind of thing in

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the search, it's a very cool tool.

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If you wanna check it out,

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I'm guessing if it's like what we use here, it means that you can operate

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with people over multiple time zones, multiple countries and all that sort

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of stuff you can be working 24 7.

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If you need to be.

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Exactly.

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That's what we do because we try to support our customers 24 7.

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And you guys from a customer standpoint, you mentioned the success stories

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that you guys have got in terms of helping people stop smoking.

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Fuck me, man the tobacco industry must hate you

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yeah.

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Yeah, it does.

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They don't like us at all.

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And, we have instances where we realize that we are not very liked by the people

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who want people to keep smoking actually.

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So, so yeah,

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That.

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that's, that's how, how it goes

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That's crazy.

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And I'm kind of curious, cause I'm a fucking marketing

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guy, Nick, I love marketing.

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And crux of any, marketing really comes down to like psychology, how

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people think process and, how we, how we can ethically move them , to

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a decision that's gonna ultimately benefit them in one way, or another.

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So your partner being a psychologist that gives you a head start I'm guessing

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yeah.

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Yeah.

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It makes things easier because a lot of copyright persuasion, , belief shifts

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that you have to do in your audience will require some psychology knowledge.

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So yeah, that came in handy.

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For sure.

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Do you guys do that yourselves or do you have someone else that

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We, we do that.

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We do that ourselves.

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I'm the main marketer basically in the business and we do

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the cooperating ourselves.

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My partner since she's coming up with the content and all that fits

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very well in the copywriting that we.

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Have you ever tried getting anyone else to do that for you

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? we have, we have, we have tried, twice.

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It's not like it didn't work, but it didn't work as good as we can do it,

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especially that a lot of our marketing is content based . So it's really

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hard to get someone to get into all that and create the copy for it.

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Yeah, I've, I've had that same experience as well , you can speak

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to, let's call it marketing agencies.

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I call them fucking Charltons

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Yeah.

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Yeah,

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talk a good game and then you get the stuff over and you're

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like, yeah this ain't gonna work.

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And it's, like being, let's the best way to describe it is I like being

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able to control what I eat and if I've got someone else in control of

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who's putting food on the table, I think that's a, it's a worrying thing.

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Definitely and marketing is a crucial part of what we do, all businesses.

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I mean,

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yeah, I agree.

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if you don't have control over that, then you don't have control.

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So, yeah, it's tricky.

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And talk us through where you get most of your customers from, or how are you mainly

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marketing and what's that look like?

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we run a lot of ads.

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We run ads to free content and free webinars.

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And that's how we, increase discoverability of what we do.

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A lot of people come and get a lot of real value from the free

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stuff that we put out there.

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we believe in this concept of offering a lot of value.

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And, as you give a lot of value out to your market a portion

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will decide to buy your products.

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That's has worked , very well with us.

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I believe it's called the strategy of preeminence by J J a Abraham.

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right.

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Yeah.

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Jay's a very smart guy.

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yeah, yeah.

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And that has worked amazingly for us and we are happy doing it as well because we

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are helping people at the end of the day.

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So

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So, how much content are you guys putting out on a weekly basis?

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Nick?

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What does that look like?

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We, launch and newsletter every week.

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Whether it's an email or a video or an article we try to repurpose a lot of our

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content as well to put them in different medium, like whether it's video, create an

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article out of it or an email out of it.

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Different people can consume content in different ways and we try to

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reach as many people as we can.

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That's awesome.

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You've been going old school with some bits and pieces as well

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and running some ans newspapers.

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We were having a conversation about what you were doing and you

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put some stuff in the daily mail.

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What happened and how you then reevaluate that.

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Well, every few months we sit down and think what new things we can do,

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what, how we can reinvent ourselves.

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Because you're either growing or you're dying.

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There's no in between.

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You're never maintaining.

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So, we always aim to grow and to try to experiment with new things.

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And one of the most recent experiments, is trying print.

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And two of them are out and they didn't do well at all.

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And it's one of those things where we had to try it.

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If it works, that would have been amazing.

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That would have changed a lot of things for us.

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But, it didn't, and that's, fine.

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That's part of the process of experimenting with things you can't

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expect every thing to work out.

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no, I think it's, it's really interesting that isn't it especially

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when you, go in with, things that you haven't tried before,

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Have you tried it?

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No, not tried newspapers.

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We tried lead generation from a direct mail standpoint.

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So going back, pre one, one empire, we did some postcards from lead

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generation, uh, or for lead generation.

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And they worked really, really well., and from a data capture standpoint,

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we were full contact information

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and then we were driving those people to, uh, a website to capture

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email address for follow up.

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And that worked reasonably well within tolerance.

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So we were like, right, if we could do this better , with ego and the

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ability to put good marketing, we'd put a sales letter together

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so we spend the fucking weeks prepping it.

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The thing out, it fucking tank Nick.

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It was terrible.

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But it's part of the process.

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Like you say, it's one of those, one of those things,

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unless you test, you don't know.

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And it's amazing the amount of questions that, that I get and

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people say, oh, should we do this?

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And the honest answer is really fucking test it because what works for me or

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what works for you might be different for your market and, and that sort of thing,

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so talk me through , Nick, next steps . What's, what's that look for you?

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what's the growth plans, is it gonna be more bodies?

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Is it focused on revenue, focus on cash or how do you see the

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next 12, 24 months of evolving?

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we generally try to focus on people and helping more people because when

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we help more people, when we impact more people, everything else improves.

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So that has been our north star, basically, how can we do

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better, helping more people?

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How can we help people in a better way?

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And that naturally we'll increase revenue.

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We'll increase people coming to us and everything else will follow.

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That's fucking awesome.

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We haven't talked about Nick, which I think is absolutely fascinating is

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the fact that you guys have built this to where you've built it to,

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off the back of one fucking product.

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Do you know what I mean?

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It's like, or 1, 1, 1 thing.

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There there's so, so many people out there that are constantly have this belief

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that I need to add more product lines.

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I need to add more services.

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When the reality is in my experience if you've got one thing, maybe two things

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and you can ruthlessly deliver that and simplify the fucking business.

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Like from an operational standpoint, it becomes easier

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from a customer service point.

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It becomes easier.

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And, it doesn't get overcomplicated.

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So talk me through was that a strategic decision from your standpoint?

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Were you like, right.

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We're gonna keep this thing fucking simple or was it just like, holy

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shit, this thing's working and we're gonna keep going with it.

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here's the thing.

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You need one product to actually have a very successful business, a product

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that you really care about that you really work make it very valuable.

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And we're able to turn this product into a seven figure business.

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There's that myth that you need many products or many funnels

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but this is definitely not true.

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You need one solid funnel, one solid product and a market

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that you can sell it to.

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I personally really believe that I'm generating revenue as

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an exchange of value for money.

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So you give people value, they give you back money and

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that's, that's how it works.

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Tell me the story about if you were doing this whole thing again, , what

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would be the things that you would be like fucking L I can't believe we did that.

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That had to be the stupidest, fucking decision that we made at the time.

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We've done a lot of stupid stuff.

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A lot of things that didn't work out, but we never really regretted doing anything

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that didn't work out, or that felt stupid.

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But there are things , that if I'm doing this whole thing again, things

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that I would really keep in mind

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the first thing is to trust your gut feeling.

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And I know this doesn't sound very logical or systematic.

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But what really is it's that your brain is picking up on a lot of

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things on an unconscious level.

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So you get it more right with time.

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So that's the first thing.

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The second thing is pick the right partners.

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If you're partnering up, whether it's on a personal layer on a business

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layer, pick the right people that can support you, that can be with you,

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that can merge your skills together.

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And the third one is to be persistent and push through the challenges

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because challenges are just there to learn from . Although they might seem

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like a very difficult thing at the time, going through them and trying

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to figure them out and trying to solve them, has always been, the best thing.

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They suck at first, but they're really profitable on the long run.

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That's a fucking amazing mentality to have, isn't it?

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Sometimes , it's, it's hard to go at stuff.

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And, we end up, falling back into comfort, which stops us persevering.

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We're like, ah, feels a little bit uncomfortable.

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We pull back, we don't do things.

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And my experience is always, comfort's not a good place to be.

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I would rather rather be out there and fucking pushing and driving.

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And, like you said that's where the good shit normally happens.

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Isn't it.

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Exactly.

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And, and in, in terms of that development for unit, cause I, know,

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from conversation, we've had, you are huge on this in terms of investing

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in, let's call it development, help, support you are ruthless with that.

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What makes you do that from your standpoint?

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Well, I think the only asset that you really, really own is yourself.

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The best asset to invest is in yourself because you might have the same business

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in five years, 10 years, 20 years, or you might be in a different business,

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or you might be doing something else, but what will really stay?

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What will never lose basically is your education, your, connections,

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your experiences, everything that you invest in yourself.

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That's why investing in yourself, I think, is the best investment

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you can do because it will.

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Pay dividends for, decades, it'll pay dividends all your life.

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So that's why we're huge on that.

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Every time we have the opportunity, whether it's to join a mastermind

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or, a group that can help us, it will always come back in many,

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many folds, much better than any other investment that you can do.

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It's fucking awesome.

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It's like the old analogy.

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If you, if you teach a man to fish, once you've been taught

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how to fish, , it doesn't matter whether it's this thing you're doing

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right now, or it's something else.

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Five years down the line, it's like, fuck, I've got the skillset.

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I can, I can leap thro the 3, 4, 5 years.

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It took before.

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And, I can go again, which is, which is powerful, really, really

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powerful, very powerful.

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And I think a lot of people, sometimes they think, oh, maybe

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I shouldn't invested myself.

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I'd rather invest it on this marketing agency or on the advertising.

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But all those you know, will come, will go, will generate a

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certain amount ROI and it's gone.

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But when you invest in yourself, it'll generate ROI forever, which

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is the best kind of investment.

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I'm, kind of curious what motivates you to get up in the morning?

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Why'd you do, what you do and what gets you excited?

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That's a, that's an interesting question.

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Um I love the game.

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It's a fun game trying to have a vision, put a plan trying to achieve it.

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It gives me the rush, the dopamine to actually pursue something and achieve it

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it's very satisfying to actually pursue something.

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And even with the ups and the downs, you know, the downs makes

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the up the ups more enjoyable.

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So, yeah, that's it.

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I just love it.

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I think that word that you use there, Nick is really instructive.

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It's a word I use a lot.

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It's the word game.

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And I think as soon as you make that frame switch mentally, in terms of like,

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it really, it ain't fucking life or death, there will be other opportunities

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once you've got this skill set, once you've got the ability to take an idea

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or take a product or take a service and, sell it , it is a fucking game.

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And, and as soon as you see it as a game, it it becomes fun and you want to keep

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playing and you might lose some matches.

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You might win other matches, but at the end of the time, it's

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there to be played and enjoyed.

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And I think as long as you are enjoying the game, then

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it ain't really fucking work.

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And that's a good place to be mentally.

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Isn't it?

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I never see it as work.

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I have work it's part of my life.

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It's just, I'm just doing what I enjoy doing.

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holy fuck gentlemen.

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What an absolute golden shower.

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Of insight there from a main man, Nick.

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I don't know about you, but for me, I think that biggest writer

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down there was that phrase.

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I would rather be successful LAN.

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Right.

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If there's ever something that I need to stick across my desk in big

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fucking letters, is that phrase.

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So consider me making that happen.

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Right now other, now my friends I've been jelly hot and you've

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been listening to me and Nick.

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