Artwork for podcast The Business Animal
Creating Good Habits in Your Business for Success
Episode 6610th May 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:31:27

Share Episode

Shownotes

Taking the time to create habits in your daily activities will support the growth of your business and ensure your longevity in the animal, equine and/or pet-based industry that you love so much. Join Kim and Cara and they discuss three big things you can do to harness the power of better habits in your business.

Resource: https://jamesclear.com/atomic-habits

Transcripts

Kimberly Beer:

The Business Animal podcast is proudly

Kimberly Beer:

sponsored by WP Engine your resource for managed WordPress

Kimberly Beer:

hosting, and Keap the premier CRM software for small business.

Kimberly Beer:

Head over to thebusinessanimal.com for the

Kimberly Beer:

best deals on these two amazing products.

Cara Taylor Swift:

Welcome to The Business Animal podcast.

Cara Taylor Swift:

Saddle up for a gallop to the top of the animal industry,

Cara Taylor Swift:

where you'll learn how to tame your wild business beast with

Cara Taylor Swift:

tips, techniques, and tools that will take overwhelm to obedience

Cara Taylor Swift:

school, and have you wagging your tail with joy. And now your

Cara Taylor Swift:

hosts, Kim Beer and Cara Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business.

Cara Taylor Swift:

And Cara with Fast Horse photography. Good

Cara Taylor Swift:

morning, Kim, what are we talking about today?

Kimberly Beer:

Today we're talking about creating good

Kimberly Beer:

habits in your business. I love this topic. Because I am a

Kimberly Beer:

typical temperament type NFP which means NP, by the way means

Kimberly Beer:

that I buy a lot of organizers and yet I am hardly ever

Kimberly Beer:

organized.

Cara Taylor Swift:

That is awesome. Well, I love talking

Cara Taylor Swift:

about this topic because I feel like having good habits is like

Cara Taylor Swift:

the only way to free my brain up to do anything like I have to be

Cara Taylor Swift:

able to it some aspect kind of roll around on autopilot by my

Cara Taylor Swift:

habits. I know I interrupted you there, but I just was thinking

Cara Taylor Swift:

about you buying all your planners and your systems and

Cara Taylor Swift:

then not using any of them so,

Kimberly Beer:

Yeah, I love to create systems and then not use

Kimberly Beer:

them. That's my favorite pastime in life, it's now it does have a

Kimberly Beer:

benefit for the other people in my world because other people

Kimberly Beer:

take my systems and go ahead and use them and do well. I think a

Kimberly Beer:

lot of that, again, we did this episode on temperament. And for

Kimberly Beer:

me, one of the things that I run up against is is a lot my

Kimberly Beer:

temperament, one the P that kind of rolls with the flow versus

Kimberly Beer:

going and doing the things. But my NF never looks at the details

Kimberly Beer:

very deeply. It's more of a big picture type of a personality.

Kimberly Beer:

And so a lot of habits are in the details. The devil is in the

Kimberly Beer:

details when it comes to creating habits. And so

Kimberly Beer:

regardless of what I say about habits, I do try to create good

Kimberly Beer:

ones in my business. And I can tell you, when I developed good

Kimberly Beer:

habits, as as good as I can keep them my business did succeed,

Kimberly Beer:

it's been much more successful since I have done that. There's

Kimberly Beer:

a couple of resources I'm going to mention right off the top

Kimberly Beer:

that I think are really pertinent to this episode,

Kimberly Beer:

because I'm going to tell you, these are things I've had to

Kimberly Beer:

learn versus have things that come naturally to me. So a lot

Kimberly Beer:

of what we're going to talk about today in this episode is

Kimberly Beer:

going to come from two sources, both of mine and Cara's

Kimberly Beer:

interpretation of those two sources. One of them is a book

Kimberly Beer:

called "Atomic Habits" by James clear. And you can find that

Kimberly Beer:

online at Jamesclear.com, as well as other places. And then

Kimberly Beer:

another book that I have found incredibly useful is called "The

Kimberly Beer:

Slight Edge" by Jeff Olson. And the slight edge is also really

Kimberly Beer:

good in helping you create good habits in your business. We are

Kimberly Beer:

going to distill those two books down today, as well as add our

Kimberly Beer:

two cents in to a big three around this particular topic.

Kimberly Beer:

Cara, why don't you give everybody the good news on the

Kimberly Beer:

three things we're going to talk about to help them build better

Kimberly Beer:

habits in their business today.

Cara Taylor Swift:

Okay, so we're going to talk about three

Cara Taylor Swift:

points around creating better habits or good habits in your

Cara Taylor Swift:

business. The first one, which I can totally get behind is make

Cara Taylor Swift:

small changes over time to build the habit. So I love this idea

Cara Taylor Swift:

of being able to do little tiny things to make a difference at

Cara Taylor Swift:

the end of the day. So the second is set yourself up for

Cara Taylor Swift:

success by designing your environment to support your

Cara Taylor Swift:

habit. So we'll talk about that. And then the third one is all

Cara Taylor Swift:

about motivation and willpower. And some of us are better at

Cara Taylor Swift:

that than others. So I'm excited to dig into that part as well.

Kimberly Beer:

So the first one is making small changes over

Kimberly Beer:

time, build the habit. And I think this is a place where all

Kimberly Beer:

of the people who are experts on this topic agree. Now once they

Kimberly Beer:

get past this, this sometimes we get into the wild wild west of

Kimberly Beer:

concepts about how to keep your habits and and how to maintain

Kimberly Beer:

them and how to develop better ones over time. But small

Kimberly Beer:

changes are so important. And I know that people give examples.

Kimberly Beer:

So for example, if you do one little tiny thing in a day to

Kimberly Beer:

move yourself towards creating a better habit, it doesn't mean

Kimberly Beer:

much in that day. But, if you do that one tiny thing over a year,

Kimberly Beer:

it can mean a substantial change in your life and in your

Kimberly Beer:

business, because those little moments add up. And I think if

Kimberly Beer:

you were to distill down both Mr. Clear and Mr. Olsen's

Kimberly Beer:

philosophies around building habits, I think that both of

Kimberly Beer:

them would agree on this particular one. And also really

Kimberly Beer:

say it's at the heart of creating good habits in in

Kimberly Beer:

anything you do at any point in time in your life. And I find

Kimberly Beer:

it's a little bit easier for me to digest if I can do things one

Kimberly Beer:

little piece at a time versus rolling in there and trying to

Kimberly Beer:

do it all at one time, or not realizing how much it builds up

Kimberly Beer:

over time. What do you think Cara?

Cara Taylor Swift:

No 100%, I think a habit like that is

Cara Taylor Swift:

something that's going to ensure your staying power in your

Cara Taylor Swift:

business, I mean, it's gonna give you longevity in the work

Cara Taylor Swift:

because you're slowly over time building the habit that is going

Cara Taylor Swift:

to free up your brain and free up your time and free up your

Cara Taylor Swift:

mind to do the things that you really want to do in your

Cara Taylor Swift:

business. So an example that I have is I have tried to build a

Cara Taylor Swift:

habit that anytime I have to send, this is a really simple

Cara Taylor Swift:

example, but anytime I have to send an email that I've had to

Cara Taylor Swift:

send more than a couple times to somebody to a new client, if

Cara Taylor Swift:

it's not already a template in my CRM, I try to save it as a

Cara Taylor Swift:

template. And when I first started doing that, it wasn't

Cara Taylor Swift:

something that made a huge impact on my day to day in my

Cara Taylor Swift:

business. But six months in or a year in, I realized I wasn't

Cara Taylor Swift:

having to write as many emails every day I was having, oh, this

Cara Taylor Swift:

I've already got one of these, I've already got one of these,

Cara Taylor Swift:

already got one of these, because I started developing

Cara Taylor Swift:

that habit of gathering that over time. And that's that was

Cara Taylor Swift:

me doing that one simple email at a time, it might be one email

Cara Taylor Swift:

a week or one email a day, depending upon what came up. And

Cara Taylor Swift:

now I'm barely having to write fresh new emails to clients.

Cara Taylor Swift:

Because I've already covered the content, you know repetitively.

Cara Taylor Swift:

Another thing, I'm teaching Easton right now about saving,

Cara Taylor Swift:

and he's been wanting to buy video games, and they're kind of

Cara Taylor Swift:

pricey. And so I told him, you know, you get a little allowance

Cara Taylor Swift:

every week, if you do your chores, and what you can do is

Cara Taylor Swift:

you can start putting, like $1 in your piggy bank from your

Cara Taylor Swift:

allowance, and he's, you know, I'm never gonna have enough

Cara Taylor Swift:

money, it's never gonna be enough mom to get the video

Cara Taylor Swift:

game. And the other day, we sat down and counted his money, and

Cara Taylor Swift:

he had enough money for a video game. And so just a great

Cara Taylor Swift:

example about it became a habit every week, he put money in and

Cara Taylor Swift:

it became routine for him. And I was like, well, first of all,

Cara Taylor Swift:

yay, we taught him something. Finally. Second, you know, he

Cara Taylor Swift:

can see the results of that habit, that good habit that I

Cara Taylor Swift:

feel like he has developed now in his life. So yeah, that's

Cara Taylor Swift:

kind of my two cents on that.

Kimberly Beer:

I think that the example with Easton is

Kimberly Beer:

excellent, because it does show how little tiny steps one baby

Kimberly Beer:

step at a time can make a huge, huge difference. And when you

Kimberly Beer:

were talking about the writing the emails, I can hear our good

Kimberly Beer:

friend Betsy Bird talking in your.

Cara Taylor Swift:

Yeah, she's applauding right now.

Kimberly Beer:

Yeah, she's like, she's like just giddily happy

Kimberly Beer:

that you took that step and got those things cuz she's a big

Kimberly Beer:

proponent of work smarter, not harder.

Cara Taylor Swift:

Automate.

Kimberly Beer:

Yeah, automation work smarter, not harder. And I

Kimberly Beer:

have to agree with her on that one, I prefer the working

Kimberly Beer:

smarter, not harder. Yesterday, we talked with a guest that's

Kimberly Beer:

going to be coming on the show that we're excited about

Cara Taylor Swift:

Future guests

Kimberly Beer:

You guys will have to wait to hear from her.

Kimberly Beer:

But what was fun is while we were on our booking call with

Kimberly Beer:

her, I was able to go into the CRM, which I took time to set up

Kimberly Beer:

and just drop a tag on her name and baboom she had all of the

Kimberly Beer:

guests documentation and the contract and all of that

Kimberly Beer:

meticulous stuff that we need to take care of. So it certainly

Kimberly Beer:

did help being able to get that done. And we had to do those

Kimberly Beer:

things one little baby step at a time in order to get to the

Kimberly Beer:

point that it got to be easy. And I think this is true of

Kimberly Beer:

anything. You know, over time, I've worked with a nutritionist

Kimberly Beer:

and my life as well, that what her suggestion was, is make

Kimberly Beer:

those small changes, like choose this instead of that, but you

Kimberly Beer:

don't have to do all of it in one day. You don't have to like

Kimberly Beer:

completely change your life in order to build a better habit,

Kimberly Beer:

you can build it one simple step at a time. So instead of

Kimberly Beer:

choosing a Dr Pepper choose a glass of water and or you know

Kimberly Beer:

instead of choosing the macaroni and cheese, choose broccoli or

Kimberly Beer:

something and I happen to love broccoli so that one actually is

Kimberly Beer:

not a hard choice for me. Believe it or not. I'm one of

Kimberly Beer:

the weird people in the world that actually dearly loves

Kimberly Beer:

broccoli. I eat it several times a week.

Cara Taylor Swift:

You are so weird.

Kimberly Beer:

I know it. That's, that's, that's one good

Kimberly Beer:

thing. It's one good habit that I have and it comes to that kind

Kimberly Beer:

of stuff. But the point is, is creating a good habit when

Kimberly Beer:

you're doing it, it comes mindfully, right? Good habits

Kimberly Beer:

that we struggle with, those are the ones. Some of us have good

Kimberly Beer:

habits naturally. Like, I like the taste of broccoli so I eat

Kimberly Beer:

it. It's an easy, it's an easy habit for me to have. But the

Kimberly Beer:

ones where you need this particular podcast episode are

Kimberly Beer:

those habits that don't come so easy, right, so making one small

Kimberly Beer:

change at a time does make a huge difference in in how you

Kimberly Beer:

approach it.

Kimberly Beer:

Every small business owner wants to gain traction in their

Kimberly Beer:

marketing. After three decades of working with small business

Kimberly Beer:

owners just like you I have developed what I call my four by

Kimberly Beer:

four marketing method. In just one-90 minute session, you'll

Kimberly Beer:

discover the four major focus areas of a successful marketing

Kimberly Beer:

plan. And together we'll uncover where your business is getting

Kimberly Beer:

stuck. You'll leave the session with an action plan of next

Kimberly Beer:

steps that engage your revenue engine. Drop by

Kimberly Beer:

bemorebusiness.com to request your session today. That's

Kimberly Beer:

B-E-M-O-R-E business.com. See you there.

Kimberly Beer:

A couple of years ago, before COVID, I was giving out a lot of

Kimberly Beer:

lessons for people on how to use their CRM and what I recommended

Kimberly Beer:

to the people. And it kind of got kibosh because everybody

Kimberly Beer:

sort of quit networking for a little while, and it was based

Kimberly Beer:

around that, but 30 minutes every morning to follow up with

Kimberly Beer:

your network. So if you just do 30 minutes, every single

Kimberly Beer:

morning, over a year, that's a substantial amount of networking

Kimberly Beer:

time. And it doesn't feel like a lot out of your day. And then

Kimberly Beer:

waboom, you have a really well developed network. Little steps

Kimberly Beer:

one at a time. Now, there's another step in this that can

Kimberly Beer:

really help you in that setting up your environment for success.

Kimberly Beer:

We talked about it with the CRM that Cara and I both gave

Kimberly Beer:

examples of if you set your environment up for success,

Kimberly Beer:

you're much more likely to have it. But Cara has some really

Kimberly Beer:

interesting takes on how to create this environment that's

Kimberly Beer:

beneficial for you.

Cara Taylor Swift:

Well, I can't claim them, they came from the

Cara Taylor Swift:

book that you mentioned "Atomic Habits" at the beginning, but

Cara Taylor Swift:

this is kind of my breakdown of them. And I really, really liked

Cara Taylor Swift:

them, actually. So the book mentioned, they call them the

Cara Taylor Swift:

Four Laws of Behavior Change. And I thought this was really

Cara Taylor Swift:

interesting. The first one is make it obvious and set it up so

Cara Taylor Swift:

that it requires no act of thinking. So you know, setting

Cara Taylor Swift:

it up so that you like Kim, she was just like, oh, this is no

Cara Taylor Swift:

problem, I can hop right in, I can do this very quickly, you

Cara Taylor Swift:

know, you get yourself in that process so that I know this is

Cara Taylor Swift:

something I don't necessarily want to do, but I'm going to

Cara Taylor Swift:

make it as easy as possible. And then the next one is make it

Cara Taylor Swift:

attractive. And this one, I kind of have a personal experience. I

Cara Taylor Swift:

don't love editing days where I'm doing nothing but sitting

Cara Taylor Swift:

and I'm having to edit all day long, maybe I'm on a deadline.

Cara Taylor Swift:

So one of the things that I started doing and maybe this is

Cara Taylor Swift:

not a great habit to have, but one of the things I started

Cara Taylor Swift:

doing is that's when I would binge my Netflix or my Hulu

Cara Taylor Swift:

shows and I would sit and edit with my shows on and I could

Cara Taylor Swift:

watch and edit at the same time. So now instead of absolutely

Cara Taylor Swift:

dreading those days I get excited about sitting down and

Cara Taylor Swift:

going through my editing process and getting it done because

Cara Taylor Swift:

that's the day that I get to binge I get to Netflix and binge

Cara Taylor Swift:

I am still working I'm not chilling but it's better than

Cara Taylor Swift:

it's better than just sitting here in silence working and

Cara Taylor Swift:

editing. The next thing is you need to make it as easy as

Cara Taylor Swift:

possible. I struggled here at my house, one of my dogs has pain

Cara Taylor Swift:

issues. He's an older dog and I'm trying to remember make the

Cara Taylor Swift:

habit of giving him his pill every single evening and morning

Cara Taylor Swift:

and I kept his pills like up in this cabinet and I realized that

Cara Taylor Swift:

it's like if it's out of sight, I'm not going to remember it so

Cara Taylor Swift:

I started putting the pill bottle and the pill stuffer

Cara Taylor Swift:

thing that I stick the pill in like the little treat that you

Cara Taylor Swift:

stuffed it in, there right there together and they're right next

Cara Taylor Swift:

to the spot where I feed the dogs and so it's like I just

Cara Taylor Swift:

made it easy like I don't want to think about it now it's so

Cara Taylor Swift:

obvious that this is something that I need to do and I'm not

Cara Taylor Swift:

missing or skipping or anything. And then the last part of this

Cara Taylor Swift:

is make it immediately satisfying. So find some way to

Cara Taylor Swift:

reward yourself or ensure there's some like happy result

Cara Taylor Swift:

for knocking that out or walking through that habit. Yeah, those

Cara Taylor Swift:

are the four those are the four things and I don't know if you

Cara Taylor Swift:

have any good examples you want to share with that that you use

Cara Taylor Swift:

in your life.

Kimberly Beer:

oh I do, I have..

Cara Taylor Swift:

Okay i figured you did.

Kimberly Beer:

Yes, I definitely have comments about about all of

Kimberly Beer:

these things the make it obvious one to me is set the stuff up,

Kimberly Beer:

do your CRMs all of those things. I am another person my

Kimberly Beer:

entire tarot deck so I do 78 detailed drawings on my iPad.

Kimberly Beer:

And I honestly think the reason that the iPad was the tool du

Kimberly Beer:

jour for me for creating stuff is because I can sit in front of

Kimberly Beer:

the television on the sofa with my comfy blanket and my slippers

Kimberly Beer:

on and be able to make my pillow nests,

Cara Taylor Swift:

Get cozy...

Kimberly Beer:

and work on it. Because then I would look

Kimberly Beer:

forward to it right? If I wasn't as motivated to draw that day

Kimberly Beer:

having the thought of oh, I'm going to turn on a show. And you

Kimberly Beer:

know, Cara and I were talking before we started recording.

Kimberly Beer:

We're so overstimulated with things in our world. Few of us

Kimberly Beer:

can sit still and just watch TV. I mean, that's that feels like

Kimberly Beer:

kind of uncomfortable

Cara Taylor Swift:

Like your brain needs more stimulation.

Kimberly Beer:

Yeah, it's like an uncomfortable activity,

Cara Taylor Swift:

That's really sad.

Kimberly Beer:

But why not turn that time into something more

Kimberly Beer:

productive. I mean, to be honest, like editing and

Kimberly Beer:

drawing, I loved doing that, because I would listen to the

Kimberly Beer:

show, I would look up. Now my son got a little irritated when

Kimberly Beer:

he would watch TV with me, because then I would be like,

Kimberly Beer:

wait a minute, what happened? And then he'd be like, you

Kimberly Beer:

really need to pay attention to what's going on. I'm not gonna I

Kimberly Beer:

can't always be here to explain to you why that is. And there

Kimberly Beer:

were times that I had to watch the episode again, to go, oh,

Kimberly Beer:

that's where that happened. So I would miss stuff because I get

Kimberly Beer:

lost in my drawing. But it does, it makes it more attractive. And

Kimberly Beer:

you know what, there's nothing wrong with using that to be able

Kimberly Beer:

to help you get shit done. GSD get shit done. So yeah, making

Kimberly Beer:

it attractive, making it fun, making it comfortable, making it

Kimberly Beer:

something I know people who listen to music, not everybody's

Kimberly Beer:

into watching TV, but they listen to music, and it brings

Kimberly Beer:

your energy level up

Cara Taylor Swift:

or audiobooks.

Kimberly Beer:

There's a ton of ways. Whatever floats your boat

Kimberly Beer:

easy is important. That's a pretty good one. The other one I

Cara Taylor Swift:

That's inspiring.

Cara Taylor Swift:

wanted to talk about was the making it immediately

Cara Taylor Swift:

satisfying. So I listened to a podcast years ago, and I cannot

Cara Taylor Swift:

remember the name of the person who did this had this

Cara Taylor Swift:

suggestion. But as humans, we love the little reward were

Cara Taylor Swift:

started from the time that we're in kindergarten to learn about

Cara Taylor Swift:

getting a gold star. So we like that. And there's a reason,

Cara Taylor Swift:

folks why slot machines make so much money in Vegas or anywhere

Cara Taylor Swift:

else that there's a slot machine. We love to pull the

Cara Taylor Swift:

lever and hear the noise. It is it hits the dopamine centers in

Cara Taylor Swift:

our brain it like whites, all of our nerves on fire. And we

Cara Taylor Swift:

absolutely love that. So when you're thinking of that reward,

Cara Taylor Swift:

the reward can be something monumentally simple that hits

Cara Taylor Swift:

those notes for you. This particular coach on the podcast

Cara Taylor Swift:

recommended that you go to the store and you get yourself a

Kimberly Beer:

Yeah, it's a very inspiring thing. And in our

Kimberly Beer:

glass, it has to be glass container of some kind, and some

Kimberly Beer:

type of an object that small that will make a noise when it

Kimberly Beer:

hits the container. My choice in this was a glass canister that

Kimberly Beer:

was really pretty and little blue rocks, like they put at the

Kimberly Beer:

bottom of aquariums or people will glue on to stuff. And when

Kimberly Beer:

I complete a task that I'm trying to build a habit around,

Kimberly Beer:

I drop the blue little rock into the container, it makes this

Kimberly Beer:

satisfying noise as it goes in. And it lights all of those same

Kimberly Beer:

things on fire somatically in my body, and it's like this reward

Kimberly Beer:

that I get to move something over there. It's the same reason

Kimberly Beer:

a lot of people love to put checkmarks on things. Because

Kimberly Beer:

you have that. So it doesn't have to be like oh, I have this

Kimberly Beer:

habit. And now my reward is something complicated. It can be

Kimberly Beer:

as simple as getting yourself a glass container and some pretty

Kimberly Beer:

little bubbly rocks and dropping them in. And then again, this

Kimberly Beer:

goes back to number one, you'll see those small changes really

Kimberly Beer:

accumulate over time like Easton sighs money grow in his piggy

Kimberly Beer:

bank, you get to see what you have accomplished. Fill that

Kimberly Beer:

container all of the way up. And then when you have it at the

Kimberly Beer:

end, it's important one more story with that. So the touched

Kimberly Beer:

by a horse community there was a graduate of that program, and I

Kimberly Beer:

think her name is Anna, she's an amazing coach. But when she

Kimberly Beer:

first started her practice, what she did was filled up one of

Kimberly Beer:

little group, we have 100 Square challenge. I'm showing this to

Kimberly Beer:

those containers with match sticks. So it represented the

Kimberly Beer:

fire that she wanted to start in her business. So every time that

Kimberly Beer:

she worked with a client or talked to a client, she would

Kimberly Beer:

Cara we're supposed to do 100 sales conversations, but we have

Kimberly Beer:

drop a match stick into a container. And then at her

Kimberly Beer:

graduation, I believe it was she presented that to her mentor and

Kimberly Beer:

said here's the fire that I'm ready to start. So I found that

Kimberly Beer:

absolutely beautiful. So Anna, that was a fantastic idea.

Kimberly Beer:

a little page and we put an X on it every single time we have a

Kimberly Beer:

sales conversation. And this is a huge reward. I mean, just as

Kimberly Beer:

simple as this crazy little paper that sits on my desk and

Kimberly Beer:

every time I have a sales conversation, I X off a box and

Kimberly Beer:

the goal is to get 100 of them Xed off by July the first. You

Kimberly Beer:

know how many of you out there struggle with sales, right? That

Kimberly Beer:

is a constant complaint that we hear I'm not good at follow up.

Kimberly Beer:

I'm not good at my sales process. I don't know anything

Kimberly Beer:

about it. Make it fun. Give yourself a reward for it.

Cara Taylor Swift:

Are you looking to bring awareness to

Cara Taylor Swift:

your equine base product or service? Or create a unique way

Cara Taylor Swift:

for your audience to feel connected to your brand? Quality

Cara Taylor Swift:

horse photos, tell your story and breathe life into your

Cara Taylor Swift:

marketing. They draw your customers in and create an

Cara Taylor Swift:

emotional connection. Powerful images, communicate your core

Cara Taylor Swift:

values and highlight the benefits your product offers,

Cara Taylor Swift:

ultimately, proving your business is a voice your

Cara Taylor Swift:

customers can trust. It's time to use dynamic images that

Cara Taylor Swift:

define your small business and separate you from the rest of

Cara Taylor Swift:

the herd. Fast Horse photography's professional photo

Cara Taylor Swift:

library features 1000s of searchable images available for

Cara Taylor Swift:

businesses just like yours. And guess what 100% of those images

Cara Taylor Swift:

are horse related. Now finding the right horse images for your

Cara Taylor Swift:

website, social media, and marketing needs is easier than

Cara Taylor Swift:

ever to help your audience see that your brand offers the

Cara Taylor Swift:

answers they are looking for search for the perfect images

Cara Taylor Swift:

for your equine business right now. Spur your customers into

Cara Taylor Swift:

action with FastHorsephotography.com. That's

Cara Taylor Swift:

fasthorsephotography.com.

Cara Taylor Swift:

What you're saying here that I keep picking up on to is don't

Cara Taylor Swift:

put the reward at the end of the goal. Like where the goal is

Cara Taylor Swift:

completed, you should have something there of course, but

Cara Taylor Swift:

you need to be rewarding yourself throughout the process.

Cara Taylor Swift:

Like every little task you complete towards that goal. I

Cara Taylor Swift:

think about it, like when someone's talking about all

Cara Taylor Swift:

right, when I lose the five pounds, I'm gonna go get a new

Cara Taylor Swift:

pair of jeans, but it's like, you know, you've got to, you've

Cara Taylor Swift:

got to reward all of the healthy happy steps that you're taking

Cara Taylor Swift:

every single day, the small changes that you've made every

Cara Taylor Swift:

single day or over time to get to that end result that end

Cara Taylor Swift:

habit. So I think that's the biggest thing that you're

Cara Taylor Swift:

talking about is reward yourself during the process, have a

Cara Taylor Swift:

reason to keep going things that keep you motivated, not just the

Cara Taylor Swift:

big end goal is the reward.

Kimberly Beer:

Absolutely. Because to be honest, that's

Kimberly Beer:

where habits fail, right? It's they fail in the day to day. And

Kimberly Beer:

that's because it doesn't feel in those little tiny changes,

Kimberly Beer:

just like Easton saying, I'm never going to make enough money

Kimberly Beer:

to be able to buy a video game. And especially when you're

Kimberly Beer:

building a new habit that's hard for you, it's really hard to see

Kimberly Beer:

that from day one. But if you can watch the accumulation

Kimberly Beer:

through a glass canister, or you can watch your I mean, honestly,

Kimberly Beer:

glass piggy bank would probably be awesome, because you can see

Kimberly Beer:

the change starting to grow up in there and the dollars or

Kimberly Beer:

whatever you're putting in it. If you can watch that happen. It

Kimberly Beer:

hits those notes for you all along the way. And it makes you

Kimberly Beer:

want to come back and do it every single day. The next thing

Kimberly Beer:

we want to talk to you about is motivation and willpower.

Kimberly Beer:

Because on those days when the blue ball dropping into the

Kimberly Beer:

glass canister doesn't seem to be quite cutting it for you

Kimberly Beer:

don't beat yourself up about that. Willpower is not always

Kimberly Beer:

the thing that you need to call on to get something done. In

Kimberly Beer:

other words, it's not a curative effect, in my opinion, and you

Kimberly Beer:

lacking that is not always your fault. There's a lot of

Kimberly Beer:

distractions, there's a lot of things in the world, there's a

Kimberly Beer:

lot of things in your own background that may be trauma

Kimberly Beer:

related that are pulling on you and to blame any kind of failure

Kimberly Beer:

about creating a new habit on yourself is counterproductive,

Kimberly Beer:

in my opinion. What do you think about that, Cara?

Cara Taylor Swift:

Well, this is an area where I think a lot of

Cara Taylor Swift:

people end up beating themselves up. All of this other stuff

Cara Taylor Swift:

aside, if people aren't building habits and getting to a place

Cara Taylor Swift:

where they've got longevity in a project, or they are finishing

Cara Taylor Swift:

things that they set their hopes on. That, a lot of times it

Cara Taylor Swift:

comes down to them feeling like I'm just not motivated, I have

Cara Taylor Swift:

no willpower. And it's another area to feel like a failure like

Cara Taylor Swift:

you've messed up in your life. And I just think that's not the

Cara Taylor Swift:

case. It means that like you said, maybe you have some things

Cara Taylor Swift:

that you need to look at what is making you think it's your

Cara Taylor Swift:

willpower, where is that coming from and do some work around

Cara Taylor Swift:

that and I know we've talked about mindset and that sort of

Cara Taylor Swift:

thing on the show and we've got some other great episodes coming

Cara Taylor Swift:

up. where we talk about mindset, but I just I hate any area where

Cara Taylor Swift:

people are saying to themselves, I failed again, and this is why.

Cara Taylor Swift:

And they're blaming themselves for not being able to, to get to

Cara Taylor Swift:

that place that they want to get to.

Kimberly Beer:

Yeah, and I think this is a target rich

Kimberly Beer:

environment for that particular attitude. I think there are a

Kimberly Beer:

lot of professionals that say, here's the way to whip up your

Kimberly Beer:

willpower and your motivation. And that's where I tend to part

Kimberly Beer:

ways with a lot of the habit building gurus is because I know

Kimberly Beer:

there are things that you can't willpower your way through that

Kimberly Beer:

become obstacles in you building this habit. So if you've

Kimberly Beer:

listened to this far into this program, you're one of those

Kimberly Beer:

people out there in the world that probably struggles with

Kimberly Beer:

some habits that you would really like to change or make

Kimberly Beer:

better in your business and in your life for that matter. And

Kimberly Beer:

change is hard. I don't care who, you know, you can say, oh,

Kimberly Beer:

it's easy, you just do this, you just do one little thing over

Kimberly Beer:

time. And there's those four things, the four things make it

Kimberly Beer:

easier. But folks, when it comes down to it, sometimes all of

Kimberly Beer:

that doesn't matter in the moment, because there's a bigger

Kimberly Beer:

obstacle that you need to work your way through. And in order

Kimberly Beer:

to be able to get to the point where you can get to the Four

Kimberly Beer:

Laws of Behavior Change, and where you can start making those

Kimberly Beer:

small steps. And it's not your fault if that obstacle is big

Kimberly Beer:

enough that you need help, or you need time, to be able to

Kimberly Beer:

dismantle it, set it off to the side, and then come back and

Kimberly Beer:

tackle this habit that you want to create in your life. And

Kimberly Beer:

blaming it all back on you is of no use to you, or any of your

Kimberly Beer:

forward progress. And boy, am I ever learning that lesson in my

Kimberly Beer:

life. Right in this minute. As I'm sitting here talking about

Kimberly Beer:

it, I have things going on in my life where I've run into one of

Kimberly Beer:

those gargantuan obstacles that it feels like it's blocking

Kimberly Beer:

every single path that I'm on. And I am in the process of

Kimberly Beer:

dismantling it one brick at a time. No matter what habits I

Kimberly Beer:

have, that I'm trying to build until that obstacle is

Kimberly Beer:

dismantled enough, blaming and shaming me for not being able to

Kimberly Beer:

create that habit is doing nothing but damage.

Cara Taylor Swift:

I feel that so and I know you and I were

Cara Taylor Swift:

talking yesterday, and we were talking about my type and how I

Cara Taylor Swift:

might have a big goal that sounds like something really

Cara Taylor Swift:

awesome that I'd like to do. But if I can't see a clear path

Cara Taylor Swift:

there, then I write it off sometimes as something that's

Cara Taylor Swift:

unachievable for myself. So for me thinking about it in terms of

Cara Taylor Swift:

the habits around that, and setting the course, you know, it

Cara Taylor Swift:

makes me think one of the quotes in the book that I really liked

Cara Taylor Swift:

are, you know, goals are good for setting the direction, but

Cara Taylor Swift:

systems are the process that leads to the results. And the

Cara Taylor Swift:

systems are the habits that you build. And so for me thinking

Cara Taylor Swift:

about, like, I've got some big things, you know, on my goals

Cara Taylor Swift:

list, sometimes I struggle to see the path there, you know,

Cara Taylor Swift:

and so thinking about those systems that will get me there,

Cara Taylor Swift:

and those habits that I can create to get myself there make

Cara Taylor Swift:

me feel a little better about it.

Kimberly Beer:

Yeah, those little small steps, the little

Kimberly Beer:

small steps that get you to the place you can be. And for those

Kimberly Beer:

of you who do really struggle with depression and own a

Kimberly Beer:

business, you know, this is a lifelong fight for me with

Kimberly Beer:

depression. And I can tell you back when I was really deeply

Kimberly Beer:

depressed at the beginning of creating this business, some

Kimberly Beer:

days, all I could get up and do was one small step. And that one

Kimberly Beer:

small step did end up leading to something big. And it made me

Kimberly Beer:

feel good, it was like I got one small step, just one small step

Kimberly Beer:

at a time. And if that one small step is all you can take today,

Kimberly Beer:

count it a win, drop your blue bubble in the glass box, and,

Kimberly Beer:

you know, enjoy that dopamine hit for a moment. And then if

Kimberly Beer:

you need to go do something else and be away from that habit.

Kimberly Beer:

There is absolutely positively nothing wrong with that. So

Kimberly Beer:

let's normalize, taking care of yourself and making things

Kimberly Beer:

positive. I hope people have gotten some good use out of this

Kimberly Beer:

episode. The habits that you create in your business really

Kimberly Beer:

do move it forward. And another good thing I want to mention to

Kimberly Beer:

you guys is that even though I have that gargantuan obstacle in

Kimberly Beer:

my way, the fact that I created good habits in my business

Kimberly Beer:

before that obstacle came up in my life's path means that I am

Kimberly Beer:

able to, without a lot of stress, be able to concentrate

Kimberly Beer:

on my obstacle versus worry about everything else that's

Kimberly Beer:

going on. So the good habits do pay off even when you have to

Kimberly Beer:

break the good habit to go work on something else.

Cara Taylor Swift:

That's it for This episode, we hope you guys

Cara Taylor Swift:

enjoyed it. So the big three Recap, you know, make those

Cara Taylor Swift:

small changes over time to build the habit like we've talked

Cara Taylor Swift:

about set yourself up for success by designing your

Cara Taylor Swift:

environment to support your habit. And three, think about

Cara Taylor Swift:

motivation and willpower, but remind yourself that it's not

Cara Taylor Swift:

your fault oftentimes, and that you know, it's okay if you need

Cara Taylor Swift:

to think about those obstacles that are in your way. And I like

Cara Taylor Swift:

to think about this as when it comes to your animal based

Cara Taylor Swift:

business, the good habits that you create are going to ensure

Cara Taylor Swift:

your staying power, they're going to be what keeps you in

Cara Taylor Swift:

this business long term, there are going to be the things that

Cara Taylor Swift:

pull you through and that free up your brain so that you can do

Cara Taylor Swift:

your very best work and keep you on track. So just keep that in

Cara Taylor Swift:

mind. We hope you guys are all out there today doing something

Cara Taylor Swift:

even if it's something super small in your business to create

Cara Taylor Swift:

that good habit and get to your end game. So that's it if you

Cara Taylor Swift:

guys hop over to Instagram and Facebook, you'll find us at The

Cara Taylor Swift:

Business Animal we would love to hear from you let us know what

Cara Taylor Swift:

you think about this episode.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn more

Jaz:

find us at thebusinessanimal.com we'd love to hear from you.

Jaz:

Until next time, keep your business well trained with The

Links