70. The Art of Contemporary Communication with Rob Rens
“Where you distribute your message, whether it’s print or video or just audio, that is just as important as what it is that you’re saying.” - Rob Rens
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses contemporary communication. Listen as Rob and Rich discuss using a copywriter, knowing your wheelhouse, and the importance of being authentic on social media.
Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action.
After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next.
And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens.