As we start into a new year, it’s nice to look back at all we’ve accomplished and be grateful for all those who helped us along the way. Now, we’d like for you to turn your attention to ways you can help others in their entrepreneurial and life journeys. In this episode, Kim and Cara talk about how you can pay it forward and bring success and good vibes to more people.
There are opportunities for Random Acts of Kindness everywhere you just have to look:
Check out RandomActsofKindness.org for some awesome ideas that are perfect for kicking off the new year.
Welcome to The Business Animal podcast. Saddle up for a
Jaz:gallop to the top of the animal industry, where you'll learn how
Jaz:to tame your wild business beast, with tips, techniques,
Jaz:and tools that will take overwhelm to obedience school.
Jaz:And have you wagging your tail with joy. And now your hosts,
Jaz:Kim Beer, and Cara Taylor Swift.
Kimberly Beer:Hey there business animals. It's Kim with
Kimberly Beer:Be More Business.
Cara Taylor Swift:And Cara with Fast Horse photography. Hi, Kim,
Cara Taylor Swift:how are you?
Kimberly Beer:I'm doing well. How are you? Cara?
Cara Taylor Swift:I'm good. Happy New Year. Happy New Year.
Cara Taylor Swift:Happy
Kimberly Beer:New Year. Yeah, it's happening. The new year,
Kimberly Beer:the New Year is here. It's happening. Woohoo. It's
Cara Taylor Swift:upon us. So what are we talking about today.
Kimberly Beer:So today, we're talking about something that I
Kimberly Beer:find really interesting in entrepreneurship. And that is,
Kimberly Beer:for those of you who've been an entrepreneur for a little bit.
Kimberly Beer:And oddly, it's going to be less time than you think we're going
Kimberly Beer:to be talking about paying it forward to other entrepreneurs.
Kimberly Beer:So as we start out this new year, it's nice to look back at
Kimberly Beer:the things that we've accomplished and that we're
Kimberly Beer:grateful for, and to, to do the thing where we turn around and
Kimberly Beer:look around us, and see where there's other people in our in
Kimberly Beer:our world, in our industry, in our community that could maybe
Kimberly Beer:use a little bit of help, in the same way that we needed help
Kimberly Beer:back in the beginning. And I gotta tell you, I'm crossing my
Kimberly Beer:fingers out there that the folks that are listening to this, when
Kimberly Beer:they were in the position of being new in business and
Kimberly Beer:starting out that that an entrepreneur who is a little
Kimberly Beer:more seasoned, or a veteran business owner in their industry
Kimberly Beer:turned around and said, Hey, I see you, I see you out there
Kimberly Beer:starting this and I want to step up and help you be successful, I
Kimberly Beer:would stand in as mentor or if you have a question, I'll be
Kimberly Beer:here to answer it. And just being friendly in a good
Kimberly Beer:community to each other. So I'm hoping that happened to you,
Kimberly Beer:when you were starting your business. If it didn't, then
Kimberly Beer:remember that feeling of being all alone out there with your
Kimberly Beer:business and not knowing the answers and wishing that
Kimberly Beer:individual was there. Now that you've gained a little
Kimberly Beer:experience and perspective, and you've earned that veteran card
Kimberly Beer:here in your own entrepreneurship, in at least
Kimberly Beer:some areas of your business, now is the time to look around and
Kimberly Beer:see if there's other businesses or people in your industry that
Kimberly Beer:you could help and give them a hand up and pay forward, the
Kimberly Beer:success that you've had.
Cara Taylor Swift:There is nothing better than starting off
Cara Taylor Swift:the new year with good vibes like that this is gonna be a
Cara Taylor Swift:fun, hopefully shorter ish episode for us. But I love the
Cara Taylor Swift:idea of starting off the year with that type of like
Cara Taylor Swift:mentality, that kind of vibe going on in our businesses. And
Cara Taylor Swift:it doesn't always have to be 100%. Like, give, give, give,
Cara Taylor Swift:how can I give back a lot of times, there is just this, this
Cara Taylor Swift:beautiful thing that happens when you put yourself out into
Cara Taylor Swift:the world and you are pushing good vibes out there and you're
Cara Taylor Swift:bringing other people forward, you're pulling people up, when
Cara Taylor Swift:you're helping out other small businesses, that always comes
Cara Taylor Swift:back most of the time that comes back in some way, as a positive
Cara Taylor Swift:for us and for our businesses. Do you see that? I mean, I feel
Cara Taylor Swift:like if you put those good vibes out there, they come back to
Cara Taylor Swift:you.
Kimberly Beer:Oh, well, you know, you're gonna get me
Kimberly Beer:talking about energy. And and you know, I'm a big believer in
Kimberly Beer:the energetic cycles of everything and how there's true
Kimberly Beer:magic in the energy that we carry, and that we put out into
Kimberly Beer:the world. And part of that is that whatever energy you put out
Kimberly Beer:into the world comes back to you threefold. So if you put out a
Kimberly Beer:bunch of negative energy, negativity comes back to you
Kimberly Beer:threefold. If you put out positive energy and you put out
Kimberly Beer:helpful energy, then that's going to come back to you three
Kimberly Beer:times over. So every time that we put that energy out into the
Kimberly Beer:world, it multiplies and returns to us it's part of the of that
Kimberly Beer:magical feeling and the energetic kind of laws that
Kimberly Beer:there are out in the world that I live my life by. So now you're
Kimberly Beer:getting me really woowoo but yes, I think if nothing else,
Kimberly Beer:I'm going to tell you this, it'll make your heart happy and
Kimberly Beer:it will help someone else. And if you want to think about that
Kimberly Beer:in in less woowoo or more realistic terms, if you help
Kimberly Beer:another business person, be successful or help lift them up.
Kimberly Beer:They're going to remember that and cheer Chances are, if
Kimberly Beer:nothing else, they're going to pay it forward somewhere down
Kimberly Beer:the line, or they're going to talk really good about you,
Kimberly Beer:they're going to share what happened because as humans, we
Kimberly Beer:are a big part of that community, that humanity
Kimberly Beer:community, where we do like to share our experiences. And when
Kimberly Beer:you have that to give, and you share your experience, then it's
Kimberly Beer:bound for you as the person who was the catalyst for that, to to
Kimberly Beer:reap some rewards from in that sharing from the other
Kimberly Beer:individual. So that's the least of it, I still believe in the
Kimberly Beer:bigger energetic cycle, and what you put out comes back to you.
Kimberly Beer:So I definitely think that there's a lot to it,
Cara Taylor Swift:I tend to not be as woowoo as you, but that is
Cara Taylor Swift:something I really do believe in, if you put good out there,
Cara Taylor Swift:it's going to come back to you. And more times than not, it's
Cara Taylor Swift:going to come back to you. And at like you were just saying, at
Cara Taylor Swift:a bare minimum, make friends with other business owners, be
Cara Taylor Swift:kind to them, help them, they will help you when you need
Cara Taylor Swift:them. I have I can't tell you how many times I've helped
Cara Taylor Swift:people been in a situation where I just needed something. And it
Cara Taylor Swift:could be something as simple as a ride somewhere or, you know,
Cara Taylor Swift:someone to grab something for me and they are just willing to do.
Cara Taylor Swift:You've made a fan, you've made a friend, you've made a colleague
Cara Taylor Swift:in the world, and they are ready to help you. So at a minimum, if
Cara Taylor Swift:you can take that away from this conversation today. I think that
Cara Taylor Swift:we're all starting at Are you in a really good place as business
Cara Taylor Swift:owners.
Kimberly Beer:Absolutely. So this reminds me of a story of
Kimberly Beer:last year. Do you remember when we went to art of the cowgirl
Kimberly Beer:and we had to put up our tent? And we didn't know what the what
Kimberly Beer:we were doing?
Cara Taylor Swift:Yes, I do you remember that? I Gosh, I really
Cara Taylor Swift:do. I painfully remember that.
Kimberly Beer:Okay, so But remember, there were people that
Kimberly Beer:were walking along as we were setting up and some of them
Kimberly Beer:walked on by and we didn't judge those people. And some of them
Kimberly Beer:stopped to offer help. I think there was a guy who came by and
Kimberly Beer:helped us pound the stakes into the really hard ground. Do you
Kimberly Beer:remember that? I don't know if Yeah, we
Cara Taylor Swift:weren't I wasn't prepared for how hard the
Cara Taylor Swift:ground was in Arizona.
Kimberly Beer:Yes. So but there were people there that stopped
Kimberly Beer:and helped us? Well, here's how it got paid forward. I don't
Kimberly Beer:know if you were with me, I don't know if it was Phyllis and
Kimberly Beer:I or me and one of the students that was there. But when we were
Kimberly Beer:walking out that same day, a little bit later in the day,
Kimberly Beer:there were some girls setting up a tent that was very similar to
Kimberly Beer:ours, and we'd already learned how to set ours up. And we
Kimberly Beer:stopped and helped them set their tent up, we help them It
Kimberly Beer:only took maybe two minutes out of our day to do that. But we
Kimberly Beer:learned a lot from setting ours up and we got help from other
Kimberly Beer:people. And that energy just carried forward and moved into
Kimberly Beer:helping those ladies set their tent up. And and it just it
Kimberly Beer:helps everybody right? They remembered who we were because
Kimberly Beer:it was the cowgirls with cameras, right? And we had a
Kimberly Beer:discussion about it. And it's just it's such a lovely feeling
Kimberly Beer:to do that. And to, to just pay forward what people give to you.
Kimberly Beer:And and it's it's amazing.
Cara Taylor Swift:And it's it didn't it didn't take anything
Cara Taylor Swift:more than two minutes of your time. It didn't cost you money.
Cara Taylor Swift:No, it cost a small amount of energy. But what you gained back
Cara Taylor Swift:from that moment of just helpfulness and giving and, you
Cara Taylor Swift:know, helping a stranger like you it comes back to you. It
Cara Taylor Swift:comes back to you so much more. And even if it's as simple as
Cara Taylor Swift:when we left and we went to dinner, we were in a better
Cara Taylor Swift:mood. I'll take that. I'll take it.
Kimberly Beer:I'll take it to I'll take it to Yeah, because
Kimberly Beer:you do you feel good with it. So let's dive into the big three
Kimberly Beer:for this episode of paying it forward. Number one is to mentor
Kimberly Beer:or sponsor people in your network. And I think that's an
Kimberly Beer:easy way for us to do this. It's the sharing of the knowledge.
Kimberly Beer:Number two is to share knowledge at a little bit more organized
Kimberly Beer:way by teaching classes or giving workshops or things like
Kimberly Beer:that. And then number three is to make an hour a week to help
Kimberly Beer:out small business owners who have supported you. And Kara has
Kimberly Beer:a wonderful list of suggestions that come along with this
Kimberly Beer:because believe it or not, this is a lot easier than it sounds
Kimberly Beer:and trust me that hour will be a lot more fun than you're
Kimberly Beer:thinking about right now. So number one is to mentor or
Kimberly Beer:sponsor people in your network. And I think mentorship is
Kimberly Beer:something that all veteran entrepreneurs should be open to
Kimberly Beer:at least and I don't think you need to mentor every single
Kimberly Beer:person that comes up and asks, but I think if you see a young
Kimberly Beer:padawan we'll use a Star Wars reference there. If you see
Kimberly Beer:somebody there that that needs your help that needs the
Kimberly Beer:guidance and apprentice that would like to learn about
Kimberly Beer:things, it's, it's only beneficial to your entire
Kimberly Beer:industry to mentor that person. And it's up to you like for
Kimberly Beer:photographers, a lot of times mentorships are paid. But in
Kimberly Beer:other places mentorships are not always paid. So it's not doesn't
Kimberly Beer:have to become a service that you offer. And you don't have to
Kimberly Beer:take every single person. But mentorship is a great way for
Kimberly Beer:you to share your expertise, as a, as a business owner and as an
Kimberly Beer:entrepreneur. And honestly, your mentorship, usually mentors are
Kimberly Beer:in the same industry as the person that they're mentoring.
Kimberly Beer:But the truth is, is that entrepreneurship owning a
Kimberly Beer:business is universal enough that sometimes it's okay for you
Kimberly Beer:to mentor somebody who's in it in a completely different
Kimberly Beer:industry, but talk to them about mentoring around
Kimberly Beer:entrepreneurship around what it feels like to be maybe a
Kimberly Beer:solopreneur. Or to have a small business that has to interact,
Kimberly Beer:you know, with, with the public at large, or with a, you know,
Kimberly Beer:working with clients that that's all universal, we all share that
Kimberly Beer:across each other's worlds. The second part of this for me is
Kimberly Beer:sponsoring people in your network. And this one is
Kimberly Beer:honestly easier, it doesn't take hardly any investment in time.
Kimberly Beer:And it's not that the the mentorship it can get to be a
Kimberly Beer:deep relationship, but sponsoring doesn't have to be.
Kimberly Beer:And for sponsors inside of a network, what you're doing is
Kimberly Beer:you're wanting to connect people that need business with people
Kimberly Beer:who need whatever the person business is. So for example, if
Kimberly Beer:you get your I'll use dog groomers again, as an example,
Kimberly Beer:I've been on the dog groomer, like, kick for your while. So I
Kimberly Beer:have, but I'm going with it again, it's mid morning here and
Kimberly Beer:my brain is starting to get a little fried. So but if you're a
Kimberly Beer:dog groomer, or you you take your dog, you're the person who
Kimberly Beer:takes your dog to get it groomed. And you happen to know
Kimberly Beer:that that works really well in your entrepreneurial life, I'll
Kimberly Beer:do a little twist to it, because you have a dog groomer that's
Kimberly Beer:like, excellent at being on time and, and getting the getting
Kimberly Beer:your dog just write and treating your dog really, really well.
Kimberly Beer:Then if you are at lunch, or you're out around some other
Kimberly Beer:people that have dogs and that conversation comes up about dog
Kimberly Beer:groomers. This is when you mentioned your dog groomer and
Kimberly Beer:you say you know what, I know you're a busy entrepreneur. And
Kimberly Beer:I know that it's important for you to get a good grip on your
Kimberly Beer:dog. And here's a business that I would really support. That's
Kimberly Beer:you sponsoring the dog groomer. So that's you being a sponsor.
Kimberly Beer:And sponsorships go even further than that. Let's say that you
Kimberly Beer:work in an industry where there's another organization
Kimberly Beer:where a lot of you work, like there's a contract that's
Kimberly Beer:involved. And you know that that organization needs more
Kimberly Beer:businesses like yours to serve. And you know, a person who would
Kimberly Beer:be good in that position and you'd like to have him in your
Kimberly Beer:community sponsor him in there. Tell the person who who is the
Kimberly Beer:the purveyor of the contracts that you know this individual
Kimberly Beer:and hand them out a business card and contact information and
Kimberly Beer:all of that kind of stuff. So you're sponsoring that person
Kimberly Beer:into a place that is going to further their business.
Kimberly Beer:Honestly, this is as easy as pie. And if we would make a
Kimberly Beer:practice of all of us doing this for each other, we would we
Kimberly Beer:would all grow our businesses exponentially so fast because
Kimberly Beer:sponsorships are amazing. They're when you have a
Kimberly Beer:recommendation is somebody who's looking for a specific service
Kimberly Beer:or product. And somebody says, Hey, I know a really good one.
Kimberly Beer:Is that that is gold. That is gold to that business that you
Kimberly Beer:just recommended.
Cara Taylor Swift:Absolutely, absolutely. And this reminds me
Cara Taylor Swift:of the episode that we did I think it was all the way back in
Cara Taylor Swift:the beginning the early days. Episode number two, but when you
Cara Taylor Swift:remember the episode can we did on building your sustainability
Cara Taylor Swift:squad? Do you remember that
Kimberly Beer:episode? Yeah, I do. Yeah, well,
Cara Taylor Swift:in this episode, that episode, we're
Cara Taylor Swift:talking specifically about building your own as a business
Cara Taylor Swift:owners sustainability squad, but being a part of someone else's
Cara Taylor Swift:sustainability squad. If you haven't listened to that
Cara Taylor Swift:episode, we talk a lot about sponsors and cheerleaders in
Cara Taylor Swift:that episode, and how you need those people for your business
Cara Taylor Swift:and how you need those people in your life. This is a way for you
Cara Taylor Swift:to be that for someone else. So definitely go back and check out
Cara Taylor Swift:that episode.
Kimberly Beer:Yeah, and just as important as mentoring and
Kimberly Beer:sponsoring cheerleading is equally as important, you know,
Kimberly Beer:rally up around your fellow business owners and say, Hey,
Kimberly Beer:good job. Or if you see a business owner that's
Kimberly Beer:struggling, say, Hey, I get it. I know what it's like to
Kimberly Beer:struggle in a business. But yeah, chin up, it's, it'll be
Kimberly Beer:okay. It's a cycle, and it runs through it, and you can do it
Kimberly Beer:and look at all this amazing stuff you've done. Again, it's a
Kimberly Beer:thing, if we're each other's cheerleaders, it helps
Kimberly Beer:everybody. Because not everybody is down or up at the same time.
Kimberly Beer:It's all across the spectrum. And if when we're up, if we can
Kimberly Beer:turn around and lift up the person next to us, if they're in
Kimberly Beer:a down position, it just raises us all up.
Cara Taylor Swift:Absolutely. And this is one of those areas,
Cara Taylor Swift:I think, where as business owners, we can feel a little
Cara Taylor Swift:anxious around like competition in our industry. And, you know,
Cara Taylor Swift:well, why would I want to help somebody else do what I do, you
Cara Taylor Swift:know, and I think that's where as business owners, like you
Cara Taylor Swift:said, if you're feeling anxious about, you know, maybe you don't
Cara Taylor Swift:want to help the person that does the exact same thing down
Cara Taylor Swift:the street from you. But there are other ways that you can
Cara Taylor Swift:mentor within the business industry in general, there are
Cara Taylor Swift:lots of things that you do in your business that you're really
Cara Taylor Swift:good at. And you can you can pass that knowledge on. And like
Cara Taylor Swift:I said, If you feel uncomfortable doing that with
Cara Taylor Swift:one population, you might be really comfortable doing that
Cara Taylor Swift:with business owners and another segment of the work. So maybe
Cara Taylor Swift:just, you know, spend some time thinking about that. What can
Cara Taylor Swift:you mentor and sponsor on what can you you know, pay forward in
Cara Taylor Swift:your industry?
Kimberly Beer:Absolutely, absolutely. So are we ready to
Kimberly Beer:move on to number two, I think we've talked that one. So
Kimberly Beer:there's there's other ways you can share your education, your
Kimberly Beer:share your knowledge, and turn it into education for other
Kimberly Beer:people. And this one, number two, here is something that I
Kimberly Beer:practice in my business all of the time. So I teach a volunteer
Kimberly Beer:on a volunteer basis for an organization called score, which
Kimberly Beer:serves entrepreneurs. So this is somewhat of self serving. And
Kimberly Beer:it's also somewhat of pay it forward. Because first of all, I
Kimberly Beer:had all of this is done through the Small Business
Kimberly Beer:Administration. So score is a nonprofit that is supported by
Kimberly Beer:the SBA. So it's important to make that designation. Because
Kimberly Beer:when I did my first business, I wasn't too smart. I ended up in
Kimberly Beer:bankruptcy court. And long story short, when I started the second
Kimberly Beer:business, I went and got help from an SBA counselor to write
Kimberly Beer:my business plan and to really understand how cash flow worked,
Kimberly Beer:which is what tanked my first business. So the SBA was an
Kimberly Beer:important place for me in my own business development. And when I
Kimberly Beer:teach classes, and I got recruited through Constant
Kimberly Beer:Contact, I was doing classes for Constant Contact, I got
Kimberly Beer:recruited to speak for score. And so I teach, I don't know
Kimberly Beer:anywhere from four to eight classes a year for score, it is
Kimberly Beer:volunteer, I do volunteer my time, but I will sit with a
Kimberly Beer:roomful of 15 to 32, sometimes upwards of 60, or 70. If we're
Kimberly Beer:on Zoom entrepreneurs from across the country, or from
Kimberly Beer:Kansas City, local, a foreign person, and talk about things
Kimberly Beer:like social media marketing, and understanding how to use a CRM
Kimberly Beer:and just the very basics of the things that that they can learn.
Kimberly Beer:Now, I don't take social media marketing clients any longer. I
Kimberly Beer:don't take a lot of website development clients any longer.
Kimberly Beer:More of this has become for me a way to pay it forward to all
Kimberly Beer:look from all of those people that I learned from as an
Kimberly Beer:entrepreneur, the SBA counselor that sat with me and helped me
Kimberly Beer:figure out how to write a business plan, the people in the
Kimberly Beer:office where he was at that, you know, cheered me on to, even to
Kimberly Beer:my bank, or who like helped me figure out cash flow and sat
Kimberly Beer:with me and helped me understand a lot of these topics, to all of
Kimberly Beer:the people that I've met along my journey as an entrepreneur
Kimberly Beer:that gave me tips or that sat with me and helped me understand
Kimberly Beer:a certain concept or even up into more modern when I've had
Kimberly Beer:my own score mentor that I've worked with and that person
Kimberly Beer:helped me double and then double again, my income. That's the
Kimberly Beer:wonderful Mr. Mark Wolfson, who is just an amazing mentor for
Kimberly Beer:score that volunteers his time that's a way for me to continue
Kimberly Beer:that legacy. And to share with others what I've learned and
Kimberly Beer:also then what my expertise is from having a business for many
Kimberly Beer:years in those, those categories. I mean, I'm still
Kimberly Beer:deeply involved in marketing for many businesses, and I'm
Kimberly Beer:shifting a little and how I'm approaching my clients, but it's
Kimberly Beer:still there. And that knowledge is still something that I want
Kimberly Beer:to share with everyone. Because again, if we can lift each other
Kimberly Beer:up, if we can share the knowledge with each other, it
Kimberly Beer:just makes us a better community to live in all the way around.
Cara Taylor Swift:Absolutely. And you are teaching the class
Cara Taylor Swift:and you're paying it forward. And, and those things, those
Cara Taylor Swift:things come back to you. I mean, those people that you you are,
Cara Taylor Swift:you're presenting yourself in a expert in your field, light, you
Cara Taylor Swift:know, you're you're getting in front of people. And this while
Cara Taylor Swift:you are paying it forward, there's a lot of benefits to
Cara Taylor Swift:that you're making connections, which is a laudable, you're
Cara Taylor Swift:getting new clients for other areas of your business, you have
Cara Taylor Swift:your book that's available that you can sell your drawing people
Cara Taylor Swift:to our podcasts, you're enrolling people in workshops,
Cara Taylor Swift:you've got paid things that are available all of the time that
Cara Taylor Swift:those people are now going to be interested in, roll themselves
Cara Taylor Swift:into. So as business owners out there, if you aren't thinking
Cara Taylor Swift:about ways that you can use this big three teaching a class and
Cara Taylor Swift:start thinking about little things that you can do for free
Cara Taylor Swift:in your community to put knowledge out there that comes
Cara Taylor Swift:back to you in paid work down the line. It it does, it
Cara Taylor Swift:absolutely does. It's, you're paying it forward. But you're
Cara Taylor Swift:also doing some marketing, you're doing boots on the ground
Cara Taylor Swift:marketing, and you're out there networking and connecting with
Cara Taylor Swift:people. I know that's on our topic today we're talking about,
Cara Taylor Swift:yeah, but it all comes it's true. It's so true.
Kimberly Beer:It comes back to you three times over. That's
Kimberly Beer:what I said, if you put it out there and you put it out there
Kimberly Beer:with the mind of helping people it's going to come back to you
Kimberly Beer:in a huge way. And I can tell you it's made my business. I'll
Kimberly Beer:be flat honest with you. Yes is probably my biggest secret to my
Kimberly Beer:success was was doing this work, which was volunteer work, paying
Kimberly Beer:stuff forward, has exponentially built my business. And I know
Kimberly Beer:that that people will look at that and go Yeah, right. But
Kimberly Beer:it's the truth. It is how it's worked for me. And I will tell
Kimberly Beer:you, you don't have to find an organization and like volunteer
Kimberly Beer:to teach classes. Here's another thing you can do put in this is
Kimberly Beer:also helped my business, put some videos on YouTube, people
Kimberly Beer:are always appreciative of you sharing your knowledge on
Kimberly Beer:YouTube. It you know, it can be something simple, like
Kimberly Beer:explaining something that other people struggle with being able
Kimberly Beer:to solve. And I know it's not business related, but I'm going
Kimberly Beer:to tell you there was a YouTuber changed my life this last week.
Kimberly Beer:I don't know what inity got into my truck. But something haunted
Kimberly Beer:my pickup for a few days, and turned on this thing that
Kimberly Beer:announced game scores for the NBA. All right, I don't hold any
Kimberly Beer:new trends to people who, in my truck who watched basketball or
Kimberly Beer:who listened to basketball, I think you all are great. But I
Kimberly Beer:personally do not like and must be basketball. It may have been
Kimberly Beer:hockey. I don't know. Now now that I think about it. I don't
Kimberly Beer:know it was a game and it was scores. And it would come on my
Kimberly Beer:radio without my permission. Like, I'd be driving along jam
Kimberly Beer:and sing into Lady Gaga. And all of the sudden a game score would
Kimberly Beer:pop up. I could not figure out for life me how to turn it off.
Kimberly Beer:And I thought surely I'm not the only human with this problem.
Kimberly Beer:And I look and some blessed soul had shared on YouTube, how to
Kimberly Beer:turn that off. So and I figured it out. And so no more game
Kimberly Beer:scores on my radio. So I know that's an off topic example. And
Kimberly Beer:hopefully you guys enjoyed the fact that Lady Gaga get
Kimberly Beer:interrupted by game scores. At any rate, when you share your
Kimberly Beer:knowledge on YouTube, it helps people it is a way to pay it
Kimberly Beer:forward so that someone else can solve the problem. And with with
Kimberly Beer:search engines being so good now, you can take something as
Kimberly Beer:absolutely out there and unique and as being able to reset your
Kimberly Beer:dodge 2017 Dodge Rams game radio situation and change somebody's
Kimberly Beer:life. It just it was life changing. It was so awesome.
Cara Taylor Swift:Listen, that's no joke I have watched in
Cara Taylor Swift:the last several weeks alone. I have watched free education Not
Cara Taylor Swift:all content and been converted to sales at some point down the
Cara Taylor Swift:line. I watched a makeup tutorial recently and ended up
Cara Taylor Swift:watching so many makeup tutorials that I was showing I
Cara Taylor Swift:ended up buying makeup from the lady later on. Yes, I recently
Cara Taylor Swift:also was watching an editing like a photo editing tutorial,
Cara Taylor Swift:and watched several of them really fell in love with them,
Cara Taylor Swift:and ended up on their website and purchased a preset. I mean,
Cara Taylor Swift:it's like that kind of thing. It's, they're not doing it all
Cara Taylor Swift:the time just to get back. I mean, it is it is an amazing
Cara Taylor Swift:when you can get the free content, and you can enjoy that.
Cara Taylor Swift:But there is an end game that a lot of entrepreneurs don't think
Cara Taylor Swift:about. So it's not just about time. I mean, yes, we're talking
Cara Taylor Swift:about paying it forward today. And that is hopefully the intent
Cara Taylor Swift:that a lot of us have out there. But there's all sorts of payback
Cara Taylor Swift:that comes from that. And like Kim and I just sitting here
Cara Taylor Swift:talking, I'm just sitting here thinking about all the times
Cara Taylor Swift:that I've been pulled into free, beautiful content and learned
Cara Taylor Swift:something and then ended up becoming a client down the line.
Cara Taylor Swift:Because you're developing that like that. What is it the like
Cara Taylor Swift:trust in God was a factor light? Oh, yeah, thank you like to know
Cara Taylor Swift:that and these people are becoming Thank you. It's it is
Cara Taylor Swift:something where these people become experts, you know, to you
Cara Taylor Swift:in the field, and you start to trust them, and you want more,
Cara Taylor Swift:and you can see, you know, you attend a free class with Kim.
Cara Taylor Swift:And it might be an hour long presentation she gives. But if
Cara Taylor Swift:that changes your business, then you're going to want to hear
Cara Taylor Swift:more from that person. And you're going to Well, what other
Cara Taylor Swift:tips can she give me so that, you know, I can change other
Cara Taylor Swift:parts of my business? So yeah, I think that as entrepreneurs, we
Cara Taylor Swift:spend so much time working in our business that sometimes we
Cara Taylor Swift:forget that there's all these little things that we do every
Cara Taylor Swift:day that other people that are coming up, they don't realize,
Cara Taylor Swift:we don't realize that they still have that to figure out. And if
Cara Taylor Swift:we can give like these little tidbits and help people, they
Cara Taylor Swift:might come back to us and do a paid mentorship down the line or
Cara Taylor Swift:attend a workshop or attended, you know, become clients later.
Cara Taylor Swift:So we're talking about paying it forward today. And there's lots
Cara Taylor Swift:of ways you can do that. But this stuff comes back to your
Cara Taylor Swift:business.
Kimberly Beer:It does, it does, it comes back in a big way. The
Kimberly Beer:one thing I do want to caveat out there, and I honestly am
Kimberly Beer:going to wager our listeners probably wouldn't do this to
Kimberly Beer:people. But when you do this and you are actually manipulating it
Kimberly Beer:to make sales like you show up with the with the forefront of
Kimberly Beer:paying it forward. But really in the back of your mind, you're
Kimberly Beer:like this is a tactic and I'm going to manipulate people, I'm
Kimberly Beer:going to tell you the magic loses its spark. So show up with
Kimberly Beer:your open heart share with what you are okay with sharing, and
Kimberly Beer:let the magic happen. But when you try to manipulate it, and
Kimberly Beer:tell people okay, if you want something more than this, if you
Kimberly Beer:want the answer to this, then you have to pay me for it does
Kimberly Beer:not work. And realistically, and I know people again are not
Kimberly Beer:going to believe me on this because I fight this all the
Kimberly Beer:time with my own clients. It they're like, I don't know how
Kimberly Beer:much to give away. I don't know how much you know, where do I
Kimberly Beer:stop and draw the line and say, this is free knowledge. And this
Kimberly Beer:is paid knowledge. Here's what I've learned in my career. I
Kimberly Beer:give away the farm, right? I give it all out there to people
Kimberly Beer:I share, I don't give away my farm, I share my farm with
Kimberly Beer:everyone. I share my knowledge with people, and they still come
Kimberly Beer:back and hire me because that's the connection that they have.
Kimberly Beer:And that they want. It's with that free flow of information
Kimberly Beer:and knowledge when I get it or try to say, I'm not going to
Kimberly Beer:share this with you unless you pay me for it, then then I kill
Kimberly Beer:that magic. So I'm not going to spend all day for free with
Kimberly Beer:somebody. But I certainly will spend 15 minutes on a YouTube
Kimberly Beer:video telling you everything I know in that 15 minutes or an
Kimberly Beer:hour and a half teaching a class and sharing everything I know in
Kimberly Beer:that hour and a half that's pertinent to what's coming up,
Kimberly Beer:then the people want to come in and they want to work with me on
Kimberly Beer:something bigger. So that's how that works. Guys, if you want to
Kimberly Beer:if you want to do this, share it openly. All right, Cara. I think
Kimberly Beer:we're ready to move on to making that hour a week to help those
Kimberly Beer:small business owners who supported you. And you had some
Kimberly Beer:fantastic ideas for this. And again, just like the giving that
Kimberly Beer:referral or making that five minute YouTube video that helps
Kimberly Beer:them Pourcel figure out how to turn off something in their
Kimberly Beer:dodge ram truck. These things do not take you very long to be
Kimberly Beer:able to do so. Take it away Kara. These are great ideas.
Cara Taylor Swift:Okay, we have it Tonight, we have a big list
Cara Taylor Swift:here. So I'm just going to go through our list. So these are
Cara Taylor Swift:ways that you can own I would say schedule this, if you can
Cara Taylor Swift:schedule an hour a week, put it on your calendar, where you can
Cara Taylor Swift:take some time to help out a small business owner, it could
Cara Taylor Swift:be a small business owner that supported you before or it could
Cara Taylor Swift:be new business owners that you're hoping to make
Cara Taylor Swift:connections with. So here is here's our list, we have a whole
Cara Taylor Swift:bunch first of all, reviews, if you've used a product, purchased
Cara Taylor Swift:a product in the past, and enjoyed it and gotten benefit
Cara Taylor Swift:out of it. let the community know reviews are so powerful. I
Cara Taylor Swift:don't know about you can but I go on Amazon to buy something.
Cara Taylor Swift:And before I make a purchase, I check that star rating and I
Cara Taylor Swift:check the reviews. And I usually go to like the one stars to just
Cara Taylor Swift:because I want to see what the real crappy people have to say
Cara Taylor Swift:yep. And to see if that's important to me. But something
Cara Taylor Swift:like that having reviews as a business owner, especially a
Cara Taylor Swift:small business owner is huge. If you aren't already hop online
Cara Taylor Swift:and give those small business owners that have social media
Cara Taylor Swift:accounts alike and a follow on social media. And if you've had
Cara Taylor Swift:a great experience with him, share that with your community
Cara Taylor Swift:of people. You know, you have you know, people and they are
Cara Taylor Swift:going to want to access that business potentially as well.
Cara Taylor Swift:Think about things like following up with their business
Cara Taylor Swift:blog posts, can you leave a positive comment on a blog post?
Cara Taylor Swift:Can you share their blog post interact with that content that
Cara Taylor Swift:they're putting out there, that applies to social media posts as
Cara Taylor Swift:well, if you aren't already following their social media
Cara Taylor Swift:accounts, follow those accounts, share them to your stories,
Cara Taylor Swift:highlight something that you really like about their
Cara Taylor Swift:business. Things like referrals are huge. You know, if you have
Cara Taylor Swift:friends that need something, if you see a post online looking
Cara Taylor Swift:for someone who does tile work, we just had a great guy come and
Cara Taylor Swift:do bathroom work for us, and help us remodel. And I can't
Cara Taylor Swift:stop talking about to everyone I know if you need tile work done,
Cara Taylor Swift:I've got a guy for you if you need to work done, you know, I'm
Cara Taylor Swift:just constantly putting that out there because I was just so
Cara Taylor Swift:impressed with his business. So you know, making referrals,
Cara Taylor Swift:sharing business that you've participated in, or you've had a
Cara Taylor Swift:great experience with. But also, you know, I have clients that
Cara Taylor Swift:are potential clients that come to my business, sometimes with
Cara Taylor Swift:an inquiry and they're just not a good fit for whatever reason,
Cara Taylor Swift:I will refer those people to colleagues, I will refer them to
Cara Taylor Swift:colleagues that I think will be a better fit for them. Also, I
Cara Taylor Swift:have had businesses reach out to me in the commercial world where
Cara Taylor Swift:maybe I've been working with them for a while or they're
Cara Taylor Swift:reaching out to me. And that is just no longer a good fit for me
Cara Taylor Swift:in my business. But I know other business owners would just
Cara Taylor Swift:absolutely love to have that work. I'm going to pass that on,
Cara Taylor Swift:I'm going to pass that on to them. Let's see, helping other
Cara Taylor Swift:business owners share their good news. If somebody wins an award
Cara Taylor Swift:is recognized in the community, share that help them be excited
Cara Taylor Swift:about that help other people see that they've been recognized for
Cara Taylor Swift:the good work that they're doing. Tell family and friends
Cara Taylor Swift:about the businesses that you love, give business shout outs
Cara Taylor Swift:these are all easy, easy peasy things that we can do that take
Cara Taylor Swift:two seconds. Sign up for newsletters. If you've got a
Cara Taylor Swift:friend that started a newsletter, sign up for it, sign
Cara Taylor Swift:up to receive their newsletter and make their day. Plus, you
Cara Taylor Swift:probably will get some good information that you can share
Cara Taylor Swift:down the line. This is a simple one is feels like it should be
Cara Taylor Swift:obvious but tip. If you are getting great service tip, I
Cara Taylor Swift:received a tip the other day as a photographer and I never asked
Cara Taylor Swift:for tips. I never expect tips. But man if someone tips you it
Cara Taylor Swift:is just such a confirmation that you're doing good work out
Cara Taylor Swift:there. Other things that we can do, we can if you don't need
Cara Taylor Swift:something right now go ahead and buy a gift card for leader from
Cara Taylor Swift:that business, you know, you're going to need something from
Cara Taylor Swift:them later. So I if for example I have my aunt she is has one
Cara Taylor Swift:particular place she likes to get her hair done. And she just
Cara Taylor Swift:got her hair done. And I went in and she was talking about how
Cara Taylor Swift:great her haircut was. And I went in and I went ahead and
Cara Taylor Swift:bought a gift certificate even though her birthday isn't for
Cara Taylor Swift:months, I was like you know what, I'm gonna go ahead and
Cara Taylor Swift:support this small business. Now, while I'm here I'll have
Cara Taylor Swift:this gift certificate and I can gift it to her later down the
Cara Taylor Swift:line. So even though you don't need it now, you know you're
Cara Taylor Swift:gonna need it later. Go ahead and buy up those gift
Cara Taylor Swift:certificates and support that small business. And then the
Cara Taylor Swift:last thing I'm gonna say and then Kim can jump in here if she
Cara Taylor Swift:wants, but dang it Be kind, be kind because this is the time of
Cara Taylor Swift:year where it is not the small business owners fault that you
Cara Taylor Swift:know, you didn't buy your friend their birthday present until the
Cara Taylor Swift:day of their birthday is not their fault. Go ahead and become
Cara Taylor Swift:Mind, you don't need to be Russian people, they're doing
Cara Taylor Swift:the best that they can do. Kim, what do you want to add to this
Cara Taylor Swift:list? Or do you want to comment on this list? Before I talk
Cara Taylor Swift:about this little website I came across when I was doing research
Cara Taylor Swift:for the show,
Kimberly Beer:I would encourage you to talk about it. But I love
Kimberly Beer:the Be kind. And I actually want you to continue, because I love
Kimberly Beer:this last little thought here. So let's roll with it. Yeah.
Cara Taylor Swift:So I just think that this part, you know,
Cara Taylor Swift:it's crazy to think but sometimes we have to schedule,
Cara Taylor Swift:you know, an hour into our week for kindness, I guess I don't
Cara Taylor Swift:know. But there are lots of easy ways that you can be kind. And
Cara Taylor Swift:I'm when I was doing the research for this, I came across
Cara Taylor Swift:a website for random acts of kindness. And it's called random
Cara Taylor Swift:acts of kindness.org, I highly recommend you guys checking it
Cara Taylor Swift:out is the cutest website. And they have so many great ideas.
Cara Taylor Swift:We know we're in the new year. Now. They have so many great
Cara Taylor Swift:ideas for just kicking off the new year with kindness. And it's
Cara Taylor Swift:everything from ideas for kindness, at school, kindness,
Cara Taylor Swift:at home, kindness at work, they have ideas where they have a
Cara Taylor Swift:kindness at work calendar, gives you prompts for every day,
Cara Taylor Swift:something that you can do, that's kind to your colleagues
Cara Taylor Swift:that are out there. You can do kindness challenges, they have a
Cara Taylor Swift:kindness, blog, kindness stories, all sorts of kindness
Cara Taylor Swift:quotes you can pull from, and just endless kindness ideas. So
Cara Taylor Swift:I thought this was really fun. I played around on the website a
Cara Taylor Swift:little bit. And had, you know, a lot of they have a lot of free
Cara Taylor Swift:content. So like they have like seven steps to create kindness
Cara Taylor Swift:at work, free kindness at work calendar that you can download,
Cara Taylor Swift:they have kindness at work posters, they have certificates,
Cara Taylor Swift:they just a ton of really cute stuff that you could incorporate
Cara Taylor Swift:into the work that you do every day. So I thought it was really
Cara Taylor Swift:cute. Wanted to share that with everybody. I'll drop a link into
Cara Taylor Swift:the show notes, of course, for all of us.
Kimberly Beer:Nice, I love that, you know, I am I am on the
Kimberly Beer:receiving end of random acts of kindness. But I'll tell you, it
Kimberly Beer:nothing makes you feel better than being the person who
Kimberly Beer:actually is the initiator of the random act of kindness. So yes,
Kimberly Beer:and be kind to each other. If you see, you know, that goes to
Kimberly Beer:four, I think really in our current situation in the world.
Kimberly Beer:Right now, it seems like service staff like there just is not
Kimberly Beer:enough service staff on the planet, I we just do not have
Kimberly Beer:enough people in restaurants as servers or, as a matter of fact,
Kimberly Beer:anywhere. It's like everywhere I go, they seem to be short
Kimberly Beer:staffed. Remember that. And that those business owners and
Kimberly Beer:businesses are doing the best that they can. And sometimes
Kimberly Beer:being kind is being patient. And just allowing for the fact that
Kimberly Beer:there are some times when there just isn't enough people to go
Kimberly Beer:around to serve everyone in the way that they you think you
Kimberly Beer:should be served but rather than complaining and being rude, just
Kimberly Beer:be patient and and say this business and this business owner
Kimberly Beer:are doing the best that they can. And I'm going to be kind
Kimberly Beer:first.
Cara Taylor Swift:Absolutely. Well, I don't know. I hope you
Cara Taylor Swift:guys enjoyed this episode and that it's gotten people thinking
Cara Taylor Swift:about ways that they can pay it forward in their industry or pay
Cara Taylor Swift:it forward to other small business owners out there. And
Cara Taylor Swift:we hope you've enjoyed this episode. Please take a moment to
Cara Taylor Swift:let us know if you did you can leave a review or a rating
Cara Taylor Swift:wherever you listen, they have a way for you to do that. Also,
Cara Taylor Swift:you can find us online at The Business Animal on Instagram and
Cara Taylor Swift:Facebook.
Jaz:Thanks for listening to this episode of The Business
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Jaz:if you learned something today, leave us a review. To learn
Jaz:more. Find us at thebusinessanimal.com We'd love
Jaz:to hear from you. Until next time, keep your business well