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323 : Rafael Romis – Use your unique proposition everywhere consistently to gain an edge in ecommerce selling today
23rd July 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:06:53

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Rafael got me really thinking. Do you (meaning me) really pay attention to your unique position or offer? Do you make sure others know what it is? Do others know its you when they see your brand? Think the swoosh, you know its Nike no matter where. Think a mouse head with two big round ears, you know it’s Mickey no matter what website you see it on. That’s his point, consistency helps make the brand. Oh if you don’t have an idea of what your Unique proposition is… then follow his steps and get a clue.

 

Mentioned:

Rafael’s contact email

Weberous

Generate Culture

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Tactical Arbitrage – Get 18 days free trial with code “Tactical” at checkout

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what Gaye does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing freedom.com. She’s part of Andy Slam. It’s group amazing freedom.com. Forward slash momentum. And you’re going to get in the waiting list. That’s all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I’ve seen a lot of stuff going on about stores going out of business. Well here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So I’m amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully I can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up?

Stephen:                             [00:02:09]               I did put any listings up. They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to say $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions four ecommerce solutions, the number four e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is?

Stephen:                             [00:02:57]               Well, here’s why and what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory. Here’s what we recommend. And I’m like, Yep, read refund. I mean a delete a return to us, blah blah, blah, whatever it is and it’s or destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. We do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. CanNot recommend her enough solutions. Four ecommerce.com forward slash momentum. Save 50 bucks. Use My code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining her because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and I highly recommend her. Next up is scale a seller lambs and scope and we’ll set it wrong. It’s, it’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it similar to this product and that’s, that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair to see and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs.com, forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try. So sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to. The light’s going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So are labs.com forward slash momentum? The other day I bought another domain. Yes, I bought it the other domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea I think is going to go pretty far.

Stephen:                             [00:05:18]               And so what do I do? I go to try Godaddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years. I usually by privacy, by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I use godaddy because what I like is I can pop in and address, I’m thinking and it’ll say, nope, nope, could try this version or try this extension and then boom, there it is. Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent.

Stephen:                             [00:06:07]               Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they missed that. So save 30 percent. It’s try grasshopper.com. Forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and sign loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department. You’d have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:13]               Welcome to the ecommerce moment. Didn’t bond gas. Will we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:27]               Welcome back to the ECOMMERCE momentum podcast. This is episode 323. Rafael Romeus a very cool dude. Very a very cool title man. I’m kind of jealous of his title. I’ll tell you upfront, the ecommerce whisper, how cool is that? Imagine being called that. Imagine having a title for anything is somebody calling you something nice? A very, very smart guy. What I appreciated about him is he comes from a world where he helps brands launch in on their own websites or whatever, and then he sells them on health, sell them on multiple channels, but a lot of it’s done on instagram and on facebook and all those places. But then he might bring it to Ebay or Amazon. And here we are in the Amazon world and Ebay world. And that’s our whole world. And he’s like, Oh yeah, we use that too. But that’s not where he starts.

Stephen:                             [00:08:16]               He starts on the other end of where we like to get to. And so it was kind of interesting is that you can work backwards and he gives some advice on how to work backwards. The other thing that I really wanted to get from them, uh, and what I was really most interested in is his knowledge of Instagram influencers are not only instagram influencers but just influencers in general and I think his advice is very sound and very logical and I think it’s very, very powerful. And then last but not least, I think he does a great job explaining about a unique value proposition. Um, quite a bit of a, he does more than just a good job because it’s really deep what he gets into his, his website’s really phenomenal with this information and there’s some quizzes on there that’ll help you narrow yours down. But his consistency message I think is one of the most solid and best advice I’ve seen in a long time about getting that consistent brand across everything that you do. And every single time you think you go to anything that we do or our companies mentioned, you see that unique value proposition I think is a very, very powerful, very cool conversation. You’re going to get to hear rare rain thunderstorms and southern California. I said to him, it’s like it never rains in southern California. Well, apparently it does. Let’s get into the podcast.

Stephen:                             [00:09:29]               All right. Welcome back to the ECOMMERCE women podcast. Very excited about today’s guest because it’s a different, different type of interview. Um, as I’m bringing on the ecommerce whisper that says title he uses A. It’s a line that somebody gave him. I can’t wait to hear that story, but what’s fascinating about a fascinate about this gentlemen is this. His concept is help design the brand, helped create the brand, help bring it to market and oh, by the way, we’re going to sell it on Amazon and Ebay and etsy or whatever. All those other channels where most people listening, right? All, all my friends and all these people listening to this are already selling on it. They’ve already figured that piece out and they’re saying, hmm, I’d like to come off of there with my brand. I’d like to find another way to sell, but I don’t know how to drive traffic and how to, how to get an audience off of Amazon. I’m hooked on it. It’s like a, it’s like a fix Rafale Romans, welcome Rafael for having me. I’m whispering to you. You are the ecommerce whisper. Alright, you gotta you gotta lead off with. Where did that come from?

Raphael:                              [00:10:31]               Sure. So basically I started my digital agency about seven years ago and since then we’ve worked on pretty much any project that getting mods in, ranging from small startups all the way to billion dollar corporations and what we found is the, we definitely have a sweet spot and the sweet spot is for ecommerce companies. So then I started working with is a really great marketer, actually the helps with personal branding and they started telling her a little bit of my story and how have helped companies grow from keeping their first hundred thousand dollars, but the thing is a big milestone to then going up to [inaudible] and then waste or past that. And I was telling her the story about a brand, the kind of sold out in a few minutes after lansing and see if this exists came out. I said, oh, so you’re kind of like the e commerce whisper. Like, um, yeah, I’ll take that. Fuck.

Stephen:                             [00:11:43]               Yeah, exactly. And it’s funny because this is real. Who is going to be the first fastest company to get to a billion dollars in sales? It’s in the field that you’re in, right? To health and beauty field. Who is it going to be? Right? Yeah. Kylie Jenner, right. She’s going to hit a billion dollars in sale. I don’t, I never even heard of her. Was she the model sister? I don’t even know what she did. Right, but think about that. How long has that been?

Raphael:                              [00:12:09]               It hasn’t been. I mean the, it’s interesting because I remember my wife works at the, so as long as you don’t, as long as you don’t know, you’re okay. So I knew about Kim courthouse in obviously, but then I remember almost feeling sad for the two little sisters, the way the Sato of the three older sisters and I’m like, wow, you know, it’s, there’s no way it’s going to last. You know, they’re just gonna...

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